Теги: Canada
Canadian footwear market. What Ukrainian producers should take into account

The Canada-Ukraine Free Trade Agreement (CUFTA) has been in force between Ukraine and Canada for over two years. Under this agreement, most Ukrainian goods are not subject to import duties when imported into Canada. Benefits apply to shoes as well, averaging 18% of the customs value, which is our competitive advantage over such powerful global footwear suppliers as China or Vietnam.

Let’s try to understand how easy it is for Ukrainian footwear manufacturers to enter the Canadian market and take advantage of its competitive advantages.

Helicopter view

Canada’s shoe industry volume is expected to reach CAD 7.7 billion in 2019. In Ontario alone, one of Canada’s 10 provinces, there are 1,260 shoe stores.

During a year, an average Canadian family spends approximately CAD 624 on shoes, of which CAD 347 for women and girls, and CAD 277 for men and boys.

Canada is among the top five shoe consuming countries, with the lion’s share being imported. Last year, Canada imported 161 million pairs of shoes from China and Vietnam only (69% of total footwear imports).

The next group of major shoe-supplying countries for Canada are Italy – 8%, Cambodia and Indonesia – 4% each. The remaining footwear imports (15%) come from other countries including Ukraine.

Ukrainian company Belsta participated at Toronto Shoe Show

 

At the same time, Canada also successfully exports shoes. In 2018, shoe production in Canada reached CAD 458 million. Canada ranked 12th in the world of footwear exporters. About 90% of Canadian shoes were exported to the United States.

There are more than 120 footwear industries in Canada, mainly in Ontario (24), Quebec (22) and British Columbia (10). These are mostly small (up to one hundred workers) factories with modern equipment. In total, shoe manufacturing across the country employs about 1.4 thousand people.

Footwear preferences of Canadians

The Canadian footwear market is fairly conservative, especially with regard to winter models. Canadians have special requirements for winter footwear. As they joke, the Canadian year has only two seasons – winter and construction season, and both require good-quality footwear.

The frost-and-snow season in Canada lasts for five months. Therefore, winter footwear should, first and foremost, provide warmth, be waterproof and stability on slippery surfaces. In other words, consumer comfort determines the style of winter footwear.

Some winter footwear models in Canada have been consistently sold for decades. According to Andy Orchard, Cougar Shoes Inc.’s Sales Manager, red-tab winter boots have been in demand in the Canadian men’s, women’s and children’s footwear market for over forty years. “When I was 15 or 16 years old (40 years ago), everyone, absolutely everyone in Canada, wore those boots. The red tabs had to be outside in order to be visible. It was something like a uniform. This model of Cougar winter boots is in demand among Canadians to this day”, – he says.

Ukrainian footwear companies visited Cougar Shoes Inc. in August 2019

 

Ethnic diversity has some influence on Canadian consumer preferences. Especially in such numerous diasporas as Hindu or Chinese. Today, one of five Canadians is born outside Canada. By immigrating to Canada, people bring with them national habits or preferences from their countries of origin. First of all, it concerns traditional food, clothing, and footwear.

External influence on the market

The footwear market in Canada is significantly influenced by the US footwear market trends, which is almost 10 times bigger than the Canadian market. This is natural because about 90% of Canada’s population resides in the 100-mile strip along the US border, and the economies of both countries are closely related.

FN PLATRFORM Show in Las Vegas is one of the most important American footwear shows that determine shoe fashion in Canada. According to Tamara Szames, a Canadian shoe market analyst, the footwear shown at FN PLATRFORM in August will hit store sales next spring. She also emphasizes the increasing influence of fast fashion on the footwear market, especially for summer and sports shoes. This means that the “must-have shoes” that were just shown on the catwalk should be manufactured very quickly because “… if you missed the season shoes you may have missed the whole season”.

Canadians pay little attention whether the materials used to make shoes are natural or not. What is important is water resistance. This is one of the qualities of shoes in Canada that influences the buying decision. And this is not only for winter shoes. Don’t be surprised to read “waterproof” on sandals. The Canadian logic is: if you get caught in the rain in the sandals or stepped into a puddle, they should not get wet through or absorb water. Water should simply trickle down the sandals without creating discomfort.

Ukrainian waterproof shoes at Toronto Shoe Show

 

Recently the so-called “consumer fatigue” from Chinese imports has been increasing in North America. Many consumers are ready to refocus on other manufacturers if they offer comfortable and modern models at attractive prices. Quite often, a lower price is a determining factor for Canadians deciding to buy shoes.

This is what Ukrainian shoe manufacturers should take advantage of. Taking into account all the specifics of the Canadian market and offering an attractive price due to the absence of import duties, the Ukrainian shoe business has every chance to win its place under the changing Canadian sun.

Author – Valeriy Kokot

Ukrainian apparel producers in Canada: Five steps to success

Olga Shtepa, coordinator of the CUTIS project, explained the specifics of the Canadian apparel market and provided five practical tips for Ukrainian apparel manufacturers to become successful exporters to Canada

Canada is a northern country. Due to its mostly cold climate, it is a powerful player in the field of warm clothing and home to such well-known brands as Canada Goose, Mackage, Sentaler, Rudsak or Moose Knuckles. Canadian consumers spent $36 billion CAD on clothing in 2018. Apparel imports in Canada have grown from $10.1 to 12.5 billion CAD over the last four years.

This is definitely good news for Ukrainian companies because thanks to the Canada-Ukraine Free Trade Agreement (CUFTA) and the abolition of import duties, Ukrainian clothing has 18% preferences on the Canadian market compared to imports from such powerful global players as China. All this creates attractive conditions for encouraging Ukrainian clothing manufacturers to export to Canada right now.

Each manufacturer, of course, has its own path and understanding, but based on the experience of the Project, we suggest reflecting on the following basic steps to enter the Canadian market.

The first step is to have an English language website. A simple but user-friendly site that presents the manufacturer’s products and basic company information in good English is the only opportunity to make a positive first impression on international partners. Therefore, if you enter international markets or are interested in attracting foreign buyers you have to consider developing a website, though not an extensive, but at least a business card website.

Clear photos, fabric composition with descriptions of care options, existing sizes and prices are a small list of information you need online.

Price is the main and decisive tool in any market. Therefore, the second and very important step is the detailed and calculated price for your own products for export. It is quite difficult for an enterprise that does not yet have export experience. A detailed analysis of competitors’ retail prices for similar products in a potential retailer’s chain may be useful. You also need to have a clear understanding of further logistics and additional costs associated with shipping products to a buyer overseas (transportation, insurance, brokerage services, importer fee, etc.). Also, depending on who the Canadian buyer is – a big retailer or a small boutique – the retail price of the end consumer must be divided by 3 or 6 to get the approximate manufacturer’s price. Ukrainian manufacturers usually operate in US dollars or euros, so keep in mind the conversion rate of the Canadian dollar. It is also not necessary to include value-added tax into the export price calculations.

I recall a story told by a friend of mine who recently moved to Canada and found his first job. Responsible work in the office, a managerial position, a large company, so he preferred the classic tie suit. His Canadian colleagues were very surprised and kept asking him all day about the cause of such a solemn style. There were lots of options offered – from baptism to funeral, so the next day he was forced to change his “look” to a more democratic one.

It is also not customary to emphasize one’s high position in society or financial status by accessories such as precious watches, jewelry or expensive attire. Wealth is irrelevant, and the determining factor is the person and his or her success. Clothes should be, first and foremost, comfortable and neat, but also affordable. Therefore, Canadians usually buy a lot of clothes to be able to wear something new every day without spending a lot of time washing and ironing.

Canada is a multinational country that is made up of many groups, mostly ethnic, and all have different styles. Indeed, it is quite a common situation when people wear down jackets in combination with flip flops in winter, or shorts with fur winter boots.

In major cities, Toronto and Montreal, the entire transportation system and social infrastructure are designed to stay indoors for months: underground passage with shops and restaurants, direct exit from buildings to underground transportation stops significantly reduce the demand for heavy and warm winter clothing. Understanding these features and forgetting the stereotypes is the third step for a Ukrainian apparel exporter to Canada.

Step four is to get rid of misconceptions about your own products. Our manufacturers believe that it is enough to offer high-quality products made in Ukraine using state-of-art technologies with the equipment of well-known world brands out of natural fabrics in accordance with the latest European trends in fashion and it will be all immediately bought. This scheme may work in Europe, Asia or the Middle East.

The Canadian market is completely different. Canadian buyers have appreciated the quality of Ukrainian products during the CUTIS project trade mission. Ukrainian products compare favorably with competitors as they look modern and follow the latest fashion trends. According to an expert on the Canadian clothing market, Ukrainians can make even stockings look attractive.

In Canada, however, they prefer practical clothes that can be washed in a machine without further ironing – clothes made from fabrics with polyester, viscose and elastane. This saves time considerably. Clothes should be light, comfortable, sensible, inexpensive and, last but not least, attractive. It is not common here to consider purchasing a coat as a family investment. Canadians would rather buy a few less expensive wardrobe items than one thing they will wear for ten years to then preserve for posterity. For many Ukrainian manufacturers, especially those who have experience exporting and selling in international markets, this situation is an unpleasant surprise. Even the free trade agreement between Ukraine and Canada that provides for customs-free import of clothing made in Ukraine does not save the situation. After all, Ukrainian manufacturers have to compete with companies from India, Pakistan, China, whose products, though taxed, are still cheaper than Ukrainian.

Step Five: prepare for the presentation of your products to a potential buyer. It would seem nothing complicated. However, this is a very important step in finding orders in the Canadian market. Large Canadian buyers are “spoiled” and accustomed to queues of potential suppliers in their waiting rooms. For example, during the CUTIS trade mission, one of the well-known buyers said that they received an average of 180 emails a day with commercial offers from around the world. So you can imagine what an unusual offer and what quality that should be to get their attention! Businesses negotiating with Canadians should be well informed and aware of the smallest details of their offers. Awareness and honesty are highly valued. Canadians do not accept evasion from answers. Our favorite phrase “how much will you give?” works great in Odessa but is perceived as unprofessionalism in Canada. Parrying a question puts an end to any further communication. Even exchange of business cards has certain specifics, which many do not even know.

There is a logical question: since everything is so difficult, is it worth doing? What is so attractive about the Canadian market and why should Ukrainian manufacturers go there?

The Canadian market means, first and foremost, stability. Having got a new supplier, a Canadian buyer is inclined to cooperate on a long-term basis – for ten, twenty or thirty years, and this is by far not the most impressive duration.

The purchasing power of Canadians is much higher than that of Ukrainians or Poles. In 2018, for instance, Canadian consumers spent CAD 8,650 on goods and services (FMCG). Ukrainians, by comparison, spent only about CAD 4,000. Payments under the agreement with a Canadian buyer will be in freely convertible currency. In addition, Canada is the closest neighbor to the most economically developed country – the United States, and it is much easier to cross the southern border than to try making contacts in the US from Ukraine.

As part of its activities, the Project has produced a lot of practical and theoretical information that will be of use to any manufacturer planning to export to Canada. The most up to date are industry-specific manuals that bring together all knowledge base on the exports of footwear, clothing, furniture, goods and ICT services. If you need a “live” consultation you can contact the Canada-Ukraine Chamber of Commerce, which provides practical advice and consults on exports to Canada for over 25 years.

Ukrainian manufacturers have already achieved considerable success in making the products that meet high international standards, so now there is a little left to do: to offer it professionally to Canadian consumers.

Do you know what our main advantage is compared with Chinese, Indonesians and others? The ability to learn very quickly regardless of the internal or external circumstances. This is our main competitive advantage and the key to success.

Author: Olga Shtepa, coordinator of the CUTIS project 

Source: NV.UA

Why Ukrainian IT companies have great prospects on the Canadian market

Canada is a major player in the global IT industry. There is well-developed educational and research infrastructure that promotes innovation. R&D centers, commercialization and manufacturing are concentrated in high-tech clusters in major cities of Canada. The common features of these clusters are federal and provincial initiatives and grants, powerful research programs, collaboration with academic institutions and incubator resources for small high-tech startups. Such an innovative environment is particularly attractive to foreign investors who want to enter the market, become key players and minimize their training costs. Prosperous high-tech clusters also attract world-class talent from abroad.

Continued decline in the world oil prices is gradually shifting the balance of economic power in Canada from oil and mining to high-tech sectors of the economy. Thanks to the “soft” rate of the Canadian dollar, high-tech companies interested in economy and political stability started moving to Canada from the United States. The flagship in this process is undoubtedly the province of Ontario.

In fact, the Greater Toronto Area (Toronto with 25 smaller neighboring municipalities) is considered to be the country’s main high-tech hub rated next to the Silicon Valley of California, Boston, Seattle and Washington in the United States.

Thus, in January 2016, Google opened new ultramodern headquarters in the suburbs of Toronto – Kitchener, and Cisco Systems recently opened its new Innovation Center in Toronto. Blackberry also has its headquarters in GTA. In November last year, Microsoft announced its intention to open new headquarters in downtown Toronto and invest more than $ 570 million over the next three years. This is apart from the IBM, DELL, OpenText, Amazon, AMD, CityBank, TD, RBC, Accenture, CIBC and other offices, plus hundreds of high-tech startups lumped around Toronto.

IT industry clusters in Canada are concentrated in Montreal, Quebec, Ottawa, Toronto and Kitchener Waterloo in the East, as well as in Calgary and Vancouver in the West. The Toronto Waterloo Corridor is the second-largest IT cluster in North America (after California).

The sector’s rapid development generates certain competition among individual regional centers. For example, Montreal is currently ready to host IT professionals even by granting a permanent resident status. The only additional requirement here is the knowledge of French.

Canada’s IT sector is significantly different from that of Ukraine. Here, for example, there are many old men and women who still remember punch cards and floppy disks and can talk for hours about PL/I and Ada programming features that were used back in the 1990s. However, they are also well familiar with modern technologies and systems. Local experts are professional virtuosos in their narrow sphere, while Ukrainian specialists are do-it-all workers that see everything in a different way.

Also, the Canadian IT sector has a large proportion of women – about 63.4% according to official statistics. Most Canadian employers understand that the more diverse is labor force, the more innovative the company is and the better is its performance.

Diversity is a company’s large competitive advantage on the market and a guarantee of its successful development and welfare of its workers. The number of young people who work in the IT sector in Canada is only 6% (aged 15-24), while the share of people over 55 years is 13%! That is, Canadian employers are quite conservative and prefer more experienced employees.

The rapidly growing demand for technology specialists absorbs all talent in the country and is also fueled by immigration. In general, immigration in Canada is an integral part of strategic economic development, especially immigration through education, as this is the way to attract the most talented and promising specialists. According to some experts, approximately 216,000 new jobs will be created in the sector by the year 2021. Due to immigration and involvement of students from Canadian universities, the country will be able to meet only 30% of these needs. Thus, the conclusion is obvious: Canadian companies will look for opportunities to attract foreign professionals, companies and outsourcing. And this is a great chance for Ukraine!

Is Ukraine attractive for IT outsourcing from the point of view of Canadian companies? No doubt, it is! These are just a few arguments. First of all, Ukraine offers a good value for money. In Ukraine, labor costs are relatively low.

For example, Canadian ICT sector employees earn $ 80,074 per year on average, while the wages in the IT industry in Ukraine are about 20,000 – 30,000 dollars per year. In our country, IT sector is developing extremely fast. This means that companies can offer their customers competitive prices along with the highest quality.

For instance, the respectable international ranking of Global Innovation Index has included Ukraine in the top 50 countries in the IT field in 2017 putting it ahead of such popular IT outsourcing countries as India, Philippines and Brazil.

Another advantage of Ukraine is its startups. According to AngelList statistics, there are now 1,600 Ukrainian technology startups with an average value of $ 2.5 million and nearly 3,000 investors. With regard to Canada, these figures are more modest – 600 startups with an average value of $ 5.2 million and slightly more than 500 investors. Not only investors but also industry giants believe in startups of Ukrainian origin. For example, Amazon recently bought a startup called Ring with an R&D office in Ukraine. Another example is the startup called Looksery, which was founded in Ukraine and acquired by Snapchat. In addition, such well-known companies as Grammarly, Petcube, People.ai and CleanMyMac have also emerged in Ukraine and are used by clients from around the world.

Ukraine has a large number of highly qualified professionals, most of them are fluent in English. Today, our country ranks fourth in the world among the countries with the largest number of technical workers. In Ukraine, there are more than 90 thousand IT specialists, of which 50 thousand are software developers.

In addition, Ukrainian universities annually produce more than 38 thousand technical specialists. In general, 79% of people in Ukraine have higher education, and 57% of technical specialists have STEAM education (science, technology, engineering and mathematics).

According to experts, the number of web and mobile developers in Ukraine by 2020 will exceed 200 thousand. The community of Ukrainian developers is also very active as they regularly attend dozens of international conferences, exhibitions and training forums.

Therefore, despite the fierce competition from countries such as India and China, Ukrainian ICT companies have great chances to succeed in establishing partnerships with Canadian companies. For example, the successful collaboration of Canadian business and Ukrainian IT helped the Canadian Tire’s technological redevelopment. Established in 1922, Canadian Tire today offers residents of Canada a wide range of goods for home and entertainment, household repair and improvement, automotive and seasonal goods. In total, the company employs about 85,000 people, and its retail network consists of 1,700 stores. The corporation includes retail companies, financial services subdivisions and a national charity fund for engaging children in sports. The Company EPAM has developed the Canadian Tire Digital Commerce Project and provided a new experience for consumers who make online purchases through mobile applications and stores.

Today, many Ukrainian companies are interested in finding partners in Canada. There are many ways to do this including personal contacts and participation in various industry events: exhibitions, conferences, forums, etc., wherever there is an opportunity to present a company and its services and get new contacts (networking); as well as active use of social networks – LinkedIn (first and foremost) and Facebook – by participating in closed thematic groups of the geographic area where a company has interest. However, the company’s best advertising is its satisfied customers – better in Canada but also in the US, Australia or the UK. You do not have to ignore good old cold calls or emailing because you never know where you will meet a partner. The main things, however, are perseverance and consistency!

The first ICT mission in the framework of the CUTIS project (Canadian-Ukrainian Trade and Investment Support Project) will be held in April this year when 15 Ukrainian companies will visit Canada. Hopefully, they will be able to learn by their own experience of the existing increased demand for professional services and ICT sector specialists in Canada, contribute to the development of fruitful cooperation between the two countries and find reliable partners across the ocean.

Olha Shtepa, Coordinator, Canada-Ukraine Trade and Investment Support Project (CUTIS)

Source: AIN.ua

Ukrainian manufacturers of clothing and footwear on the Canadian market: everything is just starting

The Canadian market is getting closer to Ukrainian business. According to the Ministry of Economic Development and Trade of Ukraine, Ukraine exported goods to Canada for $ 45.5 million during the first eight months of 2018. This is almost half (+ 45,8%) more than for the same period in 2017.

It is important to note the positive trend. Even 5-10 years ago that was large business that considered entering the Canadian market, while now more and more domestic small and medium-sized enterprises want to try their hand in Canada.

The growth of export performance was also facilitated by the introduction of the Canada-Ukraine Free Trade Agreement (CUFTA), which has opened up additional opportunities for domestic companies to export to the promising Canadian market. The agreement, which entered into force on 1 August 2017, in particular, provides for the abolition of import duties for 98% of Ukrainian goods.

Focus at small and medium businesses

The Canada-Ukraine Trade and Investment Support (CUTIS) Project is a powerful auxiliary tool for development of exports to Canada. CUTIS is a five year (2016 – 2021) international technical assistance project funded by the Canadian Government through the Global affairs Canada and implemented by the Conference Board of Canada in partnership with the Canada-Ukraine Chamber of Commerce.

Currently, CUTIS is implementing U CAN EXPORT – the first wave of the program to support exports to Canada in five priority sectors: clothing, footwear, furniture, confectionery, and the IT sector. The project focuses on small and medium-sized enterprises (SMEs), which, according to the project, have good prospects in the Canadian market.

After receiving applications from interested companies, there were two stages of selection. As a result, 8 clothing manufacturers and 8 shoe manufacturers were selected, which, in collaboration with the project, were presented in Toronto in August 2018. For the selected companies, training was conducted with the participation of leading Canadian experts. The experts accompanied the participating companies and provided them with professional advice both during the trip and during the preparation for exhibitions.

Toronto Shoe Show

Toronto Shoe Show was held in Toronto on 19 – 21 August 21. More than 700 brands of European footwear and accessories were represented at the exhibition.

Ukrainian shoe industry was presented by well-known brands:

  • Belsta (Bilhorod-Dnistrovsky, one of the largest producers of indoor footwear in Ukraine;
  • Caman (мBrovary, producing stylish men’s and women’s shoes, as well as specialized sports shoes);
  • InBlu (a joint Ukrainian-Italian company producing footwear at the Kyiv Shoe Factory);
  • KaDar (Lutsk, focusing on the production of casual men’s shoes);
  • Kredo (Khmelnytskiy, specializing in winter shoes on EBA sole);
  • Krok (Zhytomyr, one of the largest manufacturers of industrial and military footwear);
  • Litma (Khmelnytskiy, an extremely wide range of rubber footwear);
  • Olteya (Zhytomyr, specializing in the production of women’s leather shoes).

Toronto’s trade show was another proof that Ukrainian shoes are a great combination of comfort, quality and contemporary design.

What conclusions can be drawn from the exhibition?

Firstly, everyday footwear is most in demand, as it is light, flexible and comfortable. More formal models belong to the niche products. Sneakers is the most popular kind of shoes for both sexes and all age groups.

Winter boots is the most competitive segment of the footwear market, as they are a necessity in the Canadian climate. Moreover, Ukrainian producers should focus on products of high-quality raw materials. The importance of high-tech materials, such as waterproof leather, is growing.

Brand is a key factor in the footwear market for both sexes and all types of shoes: consumers generally have a high level of loyalty to shoes brands. Canadians are willing to pay a high price for good-quality branded shoes.

Therefore, it makes sense for Ukrainian companies to look closer at the possibility of manufacturing footwear under private label for Canadian companies, since the market introduction of a Ukrainian brand would require large marketing costs, which is not feasible for all enterprises.

Apparel Textile Sourcing Canada

Apparel Textile Sourcing Canada was held on 20-22 August and brought together more than 500 apparel manufacturers from more than 20 countries around the world. This is the largest exhibition in Canada designed to match representatives of the fashion industry, clothing and textile manufacturers, as well as retailers.

Ukrainian garment makers found themselves in a company with businesses from China, Canada, the USA, Switzerland, India, Bangladesh, Vietnam, Pakistan, Sri Lanka, Nepal, South Korea, Indonesia, Colombia, Guatemala, Mexico and Peru.

The domestic light industry in Canada was introduced by both well-known trademarks and small startup enterprises:

  • Andre TAN (women’s designer clothes);
  • Berserk Sport (sportswear);
  • Bukvica (men’s and women’s clothing, accessories);
  • AnnaFoxy (women’s casual clothing, lingerie, accessories);
  • RITO (men’s and women’s knitted garments);
  • Soho Chic (women’s clothes);
  • Rubizhne Stocking Manufacture (socks);
  • Lagrand (Lesya Factory, women’s and men’s trousers).

For the first time, five Ukrainian brands (Andre TAN, Soho chic, Berserk Sport, Bukviсa and Rito) participated in the fashion show that took place within the framework of the exhibition. This indicates the high level of models developed and sewn in Ukraine.

Participation of domestic companies in the exhibitions of this level proves that Ukrainian products are an optimal combination of the best fabrics, audacious designer designs, solutions, affordable prices and the highest quality standards.

What should other Ukrainian clothing manufacturers that are interested in entering the Canadian market focus on? In fact, two opposite trends are visible. On the one hand, there is a growing demand for so-called “one-time” clothes – affordable clothing that you do not need to try on. Popularity of the sports style is growing: due to the dress code change, sportswear is becoming increasingly popular at work.

On the other hand, there are still many consumers who consider quality of fabrics as a priority. Organic cotton remains popular, but the focus shifts to recycled fabric.

As a summary, we would like to point out that, despite the fact that Canada is a highly competitive market, it can and must be approached. The main thing for the companies is to be ready for export and not to be afraid to change and adjust to the requirements and tastes of demanding Canadian consumers.

Natalia Pavlyuk, Senior Assistant, CUTIS Project in Ukraine

Source: magazine “All about the textile industry”

How to start export of organic products to Canada

Canada is one of the world leaders in the consumption of organic products: an average Canadian spends about CAD 150 a month for organics. The Canadian organic food market is the fifth largest in the world (about CAD 5.4 billion).

How to get into this market, and which niches are the most profitable for exporters?

Today, the issue of organic production is on everyone’s lips among farmers like never before. On the one hand, it requires more costs for alternative methods of soil cultivation and plant protection with limited use of agrochemicals, as well as the need for product certification. On the other hand, the sale of organics can be much more profitable than conventional agricultural products. That is why the number of organic producers in the last 10 years has increased in geometric progression.

As of 2018, there are 550 organic producers registered in Ukraine, of which 300 are agricultural producers mainly oriented to foreign markets.

The market of Canada falls into the sphere of interests of Ukrainian exporters of organic products. After all, due to the Free Trade Agreement between Ukraine and Canada (that came into force in August 2017), the trade turnover between our countries increased significantly.

According to Vice Prime Minister, Stepan Kubiv, exports of Ukrainian goods to Canada over the past year grew by 74.4%, and for the first half of 2018 – by 37.1%. In addition, Canadian investments since the beginning of 2018 increased by $ 47 million, with 31% of them targeting manufacturing industry. As experts admit, however, Canadian market is rather specific, and one cannot do without proper strategy and tactics here.

Tip 1. Analyze the market

As of 2017, Canadian sales of organic products amounted to CAD 4.2 billion. As Zoya Pavlenko, Environmental Protection Expert of the CUTIS Technical Assistance Project, assures, there is shortage of organic products in Canada’s market despite the fact that the country is a large producer of organics.

For example, 202 million kg of organic products worth CAD 637 million were imported in 2016. This is more than the volume of exports from Canada indicating a shortage and a market opportunity for Ukrainian producers. Although Canada is also an exporter for a number of organic positions.

The Canadian government does not sit idle and tries to promote domestic production: large-scale support programs for farmers were launched in 2017 in Manitoba. Therefore, the gap between demand and supply will decrease over time. “Now is a good time to start exporting to this market. However, one should pay attention to a number of details”, Pavlenko advises. For instance, any agricultural product called organic is regulated by the Canadian Food Inspection Agency (CFIA). It is also worth focusing on packaging and labeling of organic products as they can differ from both Ukrainian and European approaches.

Tip 2. Focus on popular positions

Organic food and drinks make up about 90% of the organic “basket”. In particular, fresh vegetables and fruits – 40%, drinks – 13%, dairy products and eggs – 12%, cereals, macaroni and bread – 9%.

It should be noted that Canada has become one of the first countries to monitor organic exports and imports. Imports are tracked by 65 categories, and exports – by 18. If you look at import statistics, organic coffee, bananas, strawberries, green salads, tomatoes and tomato paste are among the top 20 most popular organic products. However, this does not mean that one should concentrate only on those products.

If you can advertise your product and present it as efficiently, as possible, there is a chance for almost any product. For example, TEKMASH Institute, a research and production enterprises, which is particularly known in Ukraine for manufacturing organic berry paste Liqberry, has succeeded in entering the Canadian market. They even managed to sell not only the product but also the technology of processing agricultural raw materials to Canada.

“Canada is far, but if it comes to supply of processed goods, for which sanitary and phytosanitary requirements are significantly lower or sometimes not applicable, it is profitable. With a processed product that has a longer shelf life, you can overcome the logistical constraint – territorial remoteness of Canada from Ukraine. It is therefore logical to recommend organic producers to start selling processed goods. The most popular ones will be Ukrainian juices, confectionery products, dried and frozen vegetables, sauces, vegetable oils and snacks”, says Zoya Pavlenko.

Tip3. Find your buyer

In order to get to the Canadian organic market as efficiently as possible you should clearly know the profile of your consumer.

According to the Canadian Organic Trade Association (COTA), these may be both men and women (since both family members do shopping in Canada), young enough – 18-34 years, and mostly residents of large cities. Mostly residents of British Columbia or Alberta are interested in organic products. These are not the largest provinces, so Quebec and Ontario should not be ignored.

As in Ukraine, there is some correlation in Canada between the level of welfare, education and purchases of organic products. People with higher earnings, respectively, are more aware of the benefits of organics and willing to pay for it. “Also, families with children are more willing to spend money for organic products. Therefore, organic food and products for children are a promising niche “, – says Zoya Pavlenko.

Important to know:

An indispensable condition for all exporters of products declared as “organic” is the organic certificate issued under the Canadian Organic Standard (COR). Organic products are subject to the usual rules and conditions similarly to other agroindustry products. They are individual for each product. Detailed requirements for each product are specified in the Automated Import Reverence System (AIRS).

Tip4. Importance of documents

Regarding the regulation of the Canadian organic market, it is significantly different from the Ukrainian and European markets. Canada has its own national organic standards (Canada Organic Regulations) adopted in 2009.

More detailed production requirements and a list of permitted substances are contained in CAN/CGSB 32.310-2015 standards – Organic Production Systems – General Principles and Standards of Management, and CAN/CGSB 32.311-2015 – Organic Production Systems – List of Permitted Substances.

At present, Canada, just like Ukraine, goes through active deregulation of the agricultural production and processing sector. Just in June this year, a new regulatory act, which brings together more than 10 legislative acts, called Regulation of Safe Food for Canadians was published. It includes organic products among others. Review of the above standards is scheduled for 2020. Therefore, interested organic producers should keep abreast as the requirements may vary.

Tip 5. Focus on organic certificates

Serhiy Halashevskyi, Director of the Organic Standard Company, says that organic products sold in Canada use the Canada Organic (COR) logo. At the beginning of 2018, Organic Standard became the only entity in Ukraine entitled to certify manufacturers for exports to Canada. “Organic certification is an important point that helps entrepreneurs in selling their products and the consumer in consuming them confidently. Certification identifies a company, opens up access to the premium segment, allows selling at a higher price and more profitably, as well as make yourself known on the market. In addition, certification has become cheaper because some organizations, such as CUTIS project, compensate half the cost of the procedure”, – he said.

Organic certification is a voluntary procedure. If manufacturers call their products organic, however, they are required to get certified. Otherwise, financial sanctions for unfair competition cannot be avoided.

Interestingly, the Canadian organic standard is equivalent to the American (NOP). Therefore, if a company is certified under the NOP standard, this certificate is recognized in Canada. And vice versa, Canadian organic certification is recognized in the United States.

There is also an agreement between the EU and Canada on mutual recognition of organic standards. These provisions, however, are tightly bound to production specifically in the EU and Canada. Therefore, Ukrainian organic products certified according to EU standards will still have to undergo additional organic certification to enter the North American market. This can be either NOP, or COR. COR is cheaper, however, so it is more profitable for the manufacturer to get it “, – recommends Halashevskyi.

He also emphasizes such an important point as a reputation in organic production. “On the one hand, organic producers have a better image in the market and often have better opportunities. On the other hand, it is easier to spoil the reputation of organic production. One unscrupulous manufacturer can spoil reputation of the whole sector “, – assures Halashevskyi.

Tip 6. “Break through” to the market

Another quite problematic issue is sanitary and phytosanitary regulation in Canada. If you use the “organic” prefix for the product this does not mean a complete grace as a series of stringent requirements is applied, which can be found through the Automated Import Reference System (AIRS). It is similar to the well-known European Export Help Desk but focused solely on food and agricultural raw materials.

As Pavlenko notes, sanitary and phytosanitary norms and certificates between Canada and Ukraine are being harmonized as of November 2018 only with regard to chicken. For all other categories of subquarantine goods (for example, beef, pork, eggs), there is no progress. There is a ban on the import of Ukrainian grains and wheat into Canada, as pests were found in the grain imported by one of Ukrainian suppliers. Because of that, the ban on deliveries was applied to all Ukrainian grain companies.

“If business starts showing greater interest in the Canadian market, more active work on harmonizing certificates between countries will begin. This requires additional communication of business with state bodies (in particular, the State Service for Food Safety and Consumer Protection of Ukraine). Manufacturers themselves should take the initiative to “break through” the market rather than sit idle”, – says CUTIS Expert Zoya Pavlenko.

Source: Delo.UA

What Surprises Ukrainian Food Exporters to Canada Should Be Prepared for?

The Canada-Ukraine Free Trade Agreement (CUFTA), which entered into force in summer of 2017, may potentially open a wide range of opportunities for Ukrainian exports. Now, there is just a little left to do – to take advantage of these opportunities.

Taking into account the fact that Canada, as well as Ukraine, is an export-oriented country, the issue of veterinary and phytosanitary control of imports is a serious challenge.

Canadians strictly control agricultural products crossing their borders, since the importation of a product contaminated by plant pests or pathogens compromises Canada’s own export potential and undermines safety of its citizens.

The Way to Canada

Safety guarantee of the imported goods in Canada has to be supported by:

1) phytosanitary certificate (for products of plant origin that are subject to quarantine);

2) veterinary certificate (for products of animal origin) issued by the competent authority of the exporting country.

The central authority that establishes veterinary and phytosanitary regulations for Canadian manufacturers and importers at the federal level is the Canadian Food Inspection Agency. This is essentially an equivalent of the Ukrainian State Service for Food Safety and Consumer Protection (SSUFSCP).

How does it work in practice? For instance, Ukrainian beef producer sees good prospects for selling its products in Canada. But for the importation to the Canadian territory the Canada Border Services Agency (CBSA) requires that the products have veterinary certificates.

The producer itself or together with the representatives of the respective association of producers approaches the SSUFSCP asking it to initiate the procedure for the approval of veterinary certificates for beef with the Canadian regulatory authority.

In line with the current Canadian official procedure, the Ukrainian party has to provide comprehensive information (questionnaire responses) regarding the legal framework, the competent authority network, the existing state control system and procedures, statistics in Ukraine, etc. Once the Canadian party has processed the information provided to it, the SSUFSCP and the concerned exporters undergo an audit by the Canadian regulatory authority.

Only upon the receipt of positive audit findings and approval of the veterinary certificate form for a specific product category, the SSUFSCP will be given permission to export the appropriate type of product.

It is worth noting that this procedure will not occur automatically, but should be initiated by the concerned Ukrainian producers.

It should also be understood that elimination of these barriers takes time, sometimes years.

Phytosanitary and Veterinary Certificates Approval Procedures

  1. Producer or association of producers sees good prospects for its products in the Canadian market and approaches the SSUFSCP.

  2. The SSUFSCP approaches the appropriate Canadian regulatory authorities and initiates the procedure of certificate approval.

  3. The Ukrainian party provides the Canadian party with all appropriate information on the product safety control in Ukraine.

  4. The Canadian regulatory authority conducts audits of the SSUFSCP and the concerned exporters.

  5. If the audit has been successfully passed, the SSUFSCP is entitled to issue appropriate certificates that are recognized in Canada.

The procedure for recognizing the control system as described above is applicable to both Ukrainian exports to Canada and Canadian imports to Ukraine. Presently, competent Ukrainian and Canadian authorities have approved 15 international veterinary certificates for importing to Ukraine.

Who is Next

However, Ukraine’s trade potential with Canada is much higher. In Ukraine, there is a strong interest in exports of poultry, packages of bees (i.e. live bees) and confectionery and other products to the Canadian market.

Efforts to open the Canadian market for Ukrainian chicken meat continue. In October 2016, the SSUFSCP submitted to the Canadian Food Inspection Agency under the Canadian Ministry of Agriculture and Food three requests for the accreditation of Ukraine to export poultry and poultry products to Canada. While in April 2017, an additional request was sent for the assessment of Ukraine’s status with regard to the export of bee packages to Canada. So far, the only response including additional questions and clarifications that has been received is the one related to the poultry meat. It is currently being processed by the SSUFSCP experts.

The Ukrainian dairy product producers’ will benefit from learning more about the Supply Management System that operates in Canada. This system is based on monitoring the dairy product consumption and a milk quota system for the Canadian farmers.

Canadians strive to satisfy the demand by the local dairy products to the extent possible. Insufficient amounts of these products are compensated through import quotas. Thus, even regardless of sanitary restrictions, market opportunities for dairy products in Canada are very limited.

Communication with the Canadian Food Inspection Agency has revealed that, currently, a ban has been put on the Ukrainian cereals imports to Canada. This is due to the fact that a few years ago, pests were found in one of the lots of imported Ukrainian cereals, although appropriate phytosanitary certificate had been provided.

The lifting of the ban requires additional communication between the relevant authorities of both countries. It is worth noting that the SSUFSCP has not received any requests to resolve this issue from Ukrainian exporters.

Things You Need to Know

Systematically organized information on the documents required to import food products to Canada can be found in the Automated Import Reference System (AIRS) at the Canadian Food Inspection Agency’s website.

It is important to remember that in Canada it is the importer who is responsible for the compliance of the imported products with the local legislation. To this end, a Market Access Secretariat has been established under the Canadian Ministry of Agriculture and Food, which through an ‘open window’ service operating as a publicly accessible e-mail server processes inquiries from Canadian businesses and provides recommendations on ways to access both the domestic and foreign markets.

It is also important that in the second half of 2018 legislative changes will come into effect in Canada that will change the approach to food safety control. These will be based on the risk analysis principle and the need for importers to obtain import licenses for the controlled shipments in the future.

Ukrainian exporters already now need to pay attention to the new Canadian preventive food safety controls.

The implementation of the Free Trade Agreement requires a systematic cooperation between Ukrainian and Canadian government authorities, which has become more active now. In November 2017, with the support of the Canada-Ukraine Trade and Investment Support Project the SSUFSCP delegation visited Canada and established important contacts with local regulatory authorities.

We are sure that in 2018 our joint efforts will make the Canadian market closer to Ukrainian food exporters.

Authors:

Boris Kobal, Director, Food Safety and Veterinary Service Department, State Service of Ukraine for Food Safety and Consumer Protection

Olena Kuryata, Chief of Unit for Foreign Relations and European Integration Deputy Chief of Directorate for International Cooperation State Service of Ukraine on Food Safety and Consumer Protection

Source: European Pravda

Ukraine and Canada have developed cooperation in standardization

We have another great news! On September 25, 2018, the UkrNDNC (State Enterprise “Ukrainian Research and Training Center for Standardization, Certification and Quality”) and the Standards Council of Canada signed an agreement on cooperation.

The agreement was signed during the ISO Week in Geneva (Switzerland). It is the result of previous agreements reached during the visit of the Ukrainian delegation to Canada in November last year. The trip of the Ukrainian delegation was supported by the CUTIS project.

The Standards Council of Canada accredits standardization organizations and compliance assessment bodies. It has accredited 10 standard development organizations in Canada.

The signed agreement includes, inter alia, the following important points:

  • Exchange of information related to standards development activities
  • Exchange of experience and the best practices of the activities of national technical standardization committees
  • Cooperation in the development and adoption of international standards
  • Exchange requests for information on the adoption of international standards in Canada and Ukraine
  • Sectoral cooperation in the field of international standardization and free trade

In summer 2018, the UkrNDNC also signed a memorandum of understanding with the Canadian Standards Association (CSA Group), which is a non-governmental standardization and certification body accredited by the Standards Council of Canada.

Cooperation between the UkrNDNC and the Standards Council of Canada will support the implementation of the Free Trade Agreement between Canada and Ukraine (CUFTA), which entered into force on August 2017.

It is not a secret that after the abolition of tariff barriers, it is the non-tariff requirements that are sometimes rather difficult to overcome. Accordingly, the compliance of Ukrainian products with the regulatory requirements of the Canadian market becomes the key issue for exporters.

More about standardization in Canada you can find here.

How to sell organics to Canada

In August, a year has elapsed since the conclusion of the Free Trade Agreement with Canada. Among other things, this offers great opportunities for exporting organic products. 

It is most expedient to export organic processed products to Canada, while paying attention to territorial features, national standards, as well as tariff and non-tariff restrictions.

Canadian organic goods market is the fifth largest in the world. It is outweighed by China and France. And yet, it is also geographically close to the leader in the consumption of organics in the world – the United States. As to the cost volume of the Canadian organic market, it is worth EUR 3 billion. This is an interesting market opportunity. With regard to the volume of consumption, statistics show that people living in these two countries spend most money on organic products per year. For the US market, it is €121 per year, and Canada is slightly less than €83 per person annually.

As of 2017, the sales of organic products in Canada amounted to 4.2 million CAD. Interestingly, organic foods and drinks constitute the bulk of this market – about 90%. In particular, these are fresh vegetables and fruits (40%), beverages (13%), dairy products, eggs (12%), cereals, pasta, bread (9%). Despite the fact that the country is a powerful producer of organic products itself, its output is not enough. As of 2016, for example, 0.2 million tons of organic products were imported for the total of 637 million CAD. This is much more than produced within the country, which means a shortage and a market opportunity for Ukrainian producers. Of course, the Canadian government is trying to motivate domestic production: in 2017, the Canadian provinces of Manitoba and British Columbia launched significant farmer support programs, so the gap between supply and demand will gradually decrease over time. It is now quite a good time, however, to start exporting to this market.

Quite interestingly, Canada has become one of the first countries to track organic exports and imports. In particular, imports are tracked by 65 categories in a specialized system, while exports are represented in 18 categories. If you look at the imports statistics for the TOP-20 positions, organic coffee, bananas, strawberries, green salads, tomatoes and tomato paste, etc. are the most popular organic products.

Useful statistics are provided by the Canada Organic Trade Association (COTA) concerning a typical organic purchaser in Canada in order to direct producers towards their consumers, which can be both male and female (traditional purchases are usually made by both spouses), of a younger age (18-34 years old), a city dweller, with the greatest interest in organic produce among residents of British Columbia or Alberta. However, these provinces are not the most populated, and Quebec and Ontario should not be disregarded. There is also correlation between the level of income, education and activity in the organic market: people with higher earnings, therefore, are more aware of the details of organic products and more willing to pay for them. Also, families with children are more inclined to spend money on organic products, so organic food and goods for children is a very promising niche as well.

Regarding the regulation of the Canadian organic market, it also significantly differs from the Ukrainian and European approaches. Canada has national organic standards. As of today, the industry is guided by Canada Organic Regulations adopted in 2009. More detailed requirements for the manufacture and the list of permitted substances are provided by CAN/CGSB 32.310-2015 standards – Organic Production Systems – General Management Principles and Standards, CAN/CGSB 32.311-2015 – Organic Production Systems – List of Permitted Substances. However, Canada goes today through an active phase of deregulation; in June, a new regulatory act was published which combines more than 10 legislative acts and is called Regulation on Safe Food for Canadians. Likewise, it deals with organic products. A review of the above standards is scheduled for 2020. Therefore, it is important for organic producers to keep abreast, since the situation is changing quite dynamically. Certified organic products sold in Canada must bear the Canada Organic logo.

A separate topic is sanitary and phytosanitary regulations. If you use the “organic” prefix for the product, this does not mean a complete grace as a series of stringent requirements is applied anyway. Interestingly enough, the requirements for a particular food product in Canada can be traced back to the Automated Import Reference System (AIRS), which is something like the well-known European Export Help Desk.

With regard to the harmonization of certain sanitary and phytosanitary regulations and certificates, the wheel has set to motion only concerning chicken meat. For all other categories of quarantinable goods (such as beef, pork, eggs), the problems remain. Accordingly, if the business begins to demonstrate interest in the Canadian market the process will begin to harmonize those certificates between the governing bodies. Also, the ban on import of Ukrainian grain and wheat into Canada continues, because pests were found in the imports of one of the corn suppliers, and a precautionary measure was immediately taken. Therefore, there is a need for additional communication of state authorities to make this ban lifted.

With regard to dairy products, the principle of protection of domestic producers is applied, and there is a high import tariff for imported goods. Therefore, the opportunities for Ukrainian producers including organic manufacturers are limited in this segment. On the one hand, it would seem that with such a list of restrictions is not worth trying to supply to this market. Those looking for opportunities, however, will necessarily find them. Although Canada is far, for supplying the processed goods even logistics will not be a financial constraint. Moreover, there are significantly lower requirements for processed goods. Therefore, it is logical to recommend manufacturers of processed organic products to commence sales on this market. The most popular products are juices, confectionery products, dried and frozen vegetables, sauces, ketchup, vegetable oils and snacks.

Standards in Canada: How to Overcome Barriers and Take Advantage of the Free Trade Agreement

It will soon be six months since the free trade regime came into force between Ukraine and Canada. How can Ukrainian exporters leverage the regime to get the highest possible advantage?

It is not a secret that after the abolition of tariff barriers, it is the non-tariff requirements that are sometimes rather difficult to overcome. Accordingly, the compliance of Ukrainian products with the regulatory requirements of the Canadian market becomes the key issue for exporters.

It is known that requirements for goods are usually issued in the form of standards and technical regulations. The former is voluntary, while the latter is mandatory to comply with. However, in Canada, one will not find such a clear division.

The standards in Canada can be conventionally divided into:

  1. Standards developed by standardization bodies;
  2. National standards;
  3. “Obligatory” standards. Right, don’t be surprised, I mean the obligatory standards.

Now, let’s take a detailed look. In Canada, nine organizations have an accreditation of the Standards Council of Canada to develop standards.

It is important that the Standards Council of Canada does not develop any standards. It accredits standardization organizations and compliance assessment bodies. However, the Council has the right to approve the standards as national standards of Canada (which, however, remain voluntary). There are currently around 3 thousand of such national standards.

Although the standardization organizations in Canada compete with each other, they have a certain specialization. 

For example, Canadian General Standards Board (CGSB) is traditionally specialized in developing standards for public procurement, organic products, office equipment, fireproofing of textile products, etc. It was CGSB that developed the standard for Canada’s national flag.

This organization, by the way, has existed since 1934, and works based on the principles of self-sustainability without receiving any state funding.

Importantly, it is currently the only one of the nine Canadian standardization organizations whose standards can be obtained for free.

Canadian Standardization Association (CSA Group) is another influential Canadian standardization organization specializing in products like electrical appliances, construction materials, vehicles, etc. For example, CSA is the author of the Canadian Electrical Code – a collective name for the standards that set requirements for underground and terrestrial electricity distribution networks, street lighting, household appliances, etc.”

Standards become obligatory when they are referenced in Regulations of Canada.

The Regulations of Canada are somewhat similar in nature to by-laws in Ukraine – they detail and supplement the provisions of Laws (in Canada – Acts). For example, in addition to the Consumer Product Safety Act, about 35 Regulations were adopted.

Public authorities in Canada increasingly use standards when drafting Regulations – the standards (or their parts) are incorporated into Regulations and thus become mandatory.

According to recent estimates, there are references to approximately 1,000 standards in the Regulations at the federal level. Hundreds of standards are referenced in provincial-level Regulations.

As for the compliance assessment bodies, there are more than 400 of them in Canada. They are also accredited by the Standards Council of Canada.

What does this mean for a Ukrainian exporter in practice?

The key question is “How to find out what requirements are put forward to your product?” The best way is to get in touch with a regulatory authority in Canada. Believe it or not, but this recommendation came from the Canadian regulatory authorities themselves. Our experience shows that requests are taken seriously and responses are sent by the authority within one to two weeks (depending on complexity of the request).

For example, medical equipment, toys, pesticides, pharmaceuticals, radiation equipment are managed by Health Canada. Innovation, Science and Economic Development Canada is engaged in management of telecommunication equipment, and Transport Canada deals with vehicles and tires.

In addition, attention should also be paid to provincial-level requirements that may differ from those of the federal level.

For example, the requirements for electrical appliances are contained in the Canadian Electrical Code developed by the CSA and adopted at the federal and provincial levels (in ten provinces and three territories of Canada). However, there are additional requirements in Ontario (so-called “deviations”) outlined in the Ontario Electrical Safety Code.

Taking into account the existence of the Free Trade Agreement between Ukraine and Canada, many producers consider Canada as a hub for exports to North America or as a starting point for exports to the United States. In terms of technical regulation, this approach may be fully justified as many US and Canadian standards are harmonized or developed jointly.

Thus, CSA has the accreditation of the American National Standards Institute, and the Air-Conditioning, Heating and Refrigeration Institute (AHRI) is accredited by the Standards Council of Canada.

Finally, it is worth remembering the famous phrase: where there is a will there is a way.

There are many more ways to export to Canada than reasons to be afraid of the Canadian standards. So, feel free to contact Canadian regulatory authorities, bring your products to the level of Canadian standards and expand your business horizons.

Author: Oleksandra Brovko, CUTIS Senior Trade and Investment policy expert

Source: European Pravda

U CAN Export: F.A.Q.

Want to export to Canada, but do not know where to start? We have prepared the answers to the most frequent questions exporters ask us.

I would like to join the export support program U CAN Export? What should I do?

The CUTIS project has now completed the selection of the first wave of the U CAN EXPORT Export Support Program participants in four priority sectors: clothing, footwear, furniture, and confectionery. The final stage of selection of participants from the IT services sector will take place in the spring of 2018.

The selected participants, with the support of Canadian industry consultants, are preparing to participate in exhibitions in Canada throughout 2018. Applicants who were not selected were included in the reserve of the participants of the U CAN EXPORT program. They will have a chance to take part in an integrated level of the program in the future, as well as take advantage of all the opportunities of its educational/consultational level. The rotation of the companies will take place after the project’s cooperation with the current program participants will be completed.

If your company is not among selected ones but wishes to enter the U CAN Export Support Program, please fill out a short application form here. The selection of companies from the reserve will be conducted on a competitive basis, by filling out special questionnaires, interviewing company representatives and visiting applicants’ production (if needed).

After completing the application, your company will also be included in the CUTIS project exporter database and will receive information and training materials, invitations to trainings and other project activities.

My company is not in the priority sectors. What should I do?

For companies in all other sectors, we have developed a step-by-step export guide to Canada I CAN EXPORT. It covers most of the issues faced by exporters, such as:

  • consumer preferences of Canadians
  • search for partners in Canada
  • the procedure of crossing the border and the requirements for the documentation
  • regulatory constraints on the Canadian market
  • logistics, etc.

Also, our project is currently developing an export portal with useful information for Ukrainian exporters.

We encourage you to subscribe to our Facebook page, where we constantly publish interesting information on trade with Canada and announce all our events. You can also subscribe to our e-mail newsletter.

I want to get a comprehensive help to enter the Canadian market. Who should I contact?

Unfortunately, our project does not have the resources to systematically help all the companies that contact us. However, there are other organizations that have a lot of experience in helping Ukrainian companies to enter the Canadian market.

For example, you can contact the Canadian-Ukrainian Chamber of Commerce (CUCC), which is a partner in implementing our project. CUCC has been supporting trade and investment development between Canada and Ukraine for more than 25 years and has offices in Toronto, Alberta and Ukraine. The Chamber organizes business forums, trade missions and conferences in Canada, promotes business contacts between the two countries, has partnerships with Governments of Canada and Ukraine, and provides a wide range of assistance services for Ukrainian exports to Canada.

Follow CUCC on Facebook