News Tag: women in business
How to create a brand for the digital era – webinar

With millions of businesses trying to make a name for themselves online, having a strong brand is essential to attracting and retaining customers. Many entrepreneurs don’t realize that a brand is broader than a logo and colours. It’s how your customers, and potential customers, experience and remember your company.

Fortunately, you can directly impact your brand through brand identity, values stories, marketing, products, services and customer experience. We will demystify branding, look at the elements that make a memorable brand and give you actionable ways to improve your brand.

The CUTIS project, in partnership with the Canada-Ukraine Chamber of Commerce held a  webinar for small and medium entrepreneurs with Jenifer Horvath, Business Advisor at Alberta Women Entrepreneurs (Canada).

Jenifer has over 20 years of marketing, product management, management consulting, and coaching experience. She’s worked with international organizations such as Playtex, Campbell Soup, and EPCOR; Alberta-based organizations such as Alberta Motor Association, Alberta Milk, SAIT and Edmonton Economic Development; and many small businesses and start-ups.

Jenifer works part-time at Alberta Women Entrepreneurs (AWE) as a business advisor helping Alberta women start, build and scale their businesses. Besides, she runs her own business, HeartLifted, coaching women to move from surviving to thriving. Jenifer is an International Coaching Federation (ICF) member.

You can download the presentation via the link.

From the webinar record you may learn:

  • what is a brand,
  • what are the 10 brand elements and why they matter,
  • key things to remember about branding online vs. offline,
  • the steps to develop or enhance your brand, and
  • how to evaluate your company’s brand and identify areas for improvement

How to systemize your business. Practical advice for SMEs – webinar

The CUTIS project, in partnership with the Canada-Ukraine Chamber of Commerce, held a  webinar with Colleen Krebs, Manager of Business Services, Women’s Enterprise Centre of Manitoba (Canada).

Colleen Krebs completed her bachelor’s degree in marketing and immediately launched her entrepreneurial pursuits in the coffee, construction, and renovation industries. She operated a successful café for over eight years managing all aspects of the business including product/service development, H/R, sales, operations planning, and inventory management.

In 2008 Colleen joined the Women’s Enterprise Centre of Manitoba where she is currently Manager of Business Services. She continues to inspire and motivate women to pursue their own entrepreneurial dreams by drawing upon her expertise as a skilled facilitator, business advisor, and passionate interpersonal connector.

You can download Colleen’s presentation via the link 

During the webinar participants:

  • Understood what systems are and why they are critical to your business success
  • Understood the benefits of having a systemized business
  • Understood how integrating systems affect business outcomes
  • Learnt more about the mindset and approach entrepreneurs should adopt when apply change to their business
  • Walked though the “how to” implement systems that stick.

Online sales on the ETSY platform: how to succeed – webinar

The CUTIS project and the Canada-Ukraine Chamber of Commerce hosted a webinar with Kateryna Voylova, a woman entrepreneur and a business coach who leads the largest team of Ukrainian sellers on the Etsy platform.

Kateryna is the founder of the training community on Facebook and a woman entrepreneur (the Galvan-art store). For more than four years, Kateryna has been teaching courses on business development through the Etsy platform. She is leading in Etsy Ukrteam – the largest team of Ukrainian sellers on the Etsy platform.

In the program:

  • How to open a new store on Etsy
  • COVID-19 pandemic: challenges and opportunities in quarantine and post-quarantine period on Etsy platform
  • How to properly prepare your business for the High Season
  • Prospects for online business in general and Etsy business in particular.

Webinar recording 

 

Dnipro women entrepreneurs learned about new business opportunities and entering foreign markets

The CUTIS project in cooperation with regional chambers of commerce and industry launched a series of #SheChampion seminars. The main goal is to discuss barriers women entrepreneurs face in business and international trade, as well as share experience in entering foreign markets.

On March 3, in cooperation with the Dnipropetrovsk Chamber of Commerce and Industry, the first #SheChampion seminar was held in Dnipro, bringing together 30 participants.

Women entrepreneurs discussed gender issues in international trade, new trends in the Canadian markets and shared success stories of finding new partners in foreign markets.

Vitaliy Zhmurenko, president of the Dnipropetrovsk Chamber of Commerce and Industry, shared plans to create a platform to support women’s business in the region and spoke about a forum for women entrepreneurs in the autumn.

Oleksandr Bondarenko, Head of the Dnipropetrovsk Regional State Administration, stressed the importance of the development of women’s entrepreneurship. In the Dnepropetrovsk region, only one in five businesses is founded by women, so there is still a lot of work to be done. Dnepropetrovsk region is the leader in Ukraine in terms of the production of goods and export volumes. That is why the development of women’s entrepreneurship has considerable economic potential.

Vira Porovska, an expert on gender issues of the CUTIS project, talked about CUTIS gender component: SheChampion meetings and SHEforSHE Mentorship Program and presented a general report of the gender analysis of small and medium-sized businesses in 5 industries. Gender stereotypes, socially anticipated female behaviour, double burden, and conflict of professional and private roles were at the center of discussing gender barriers faced by women in export activities.

Iryna Hrytsai, Deputy Head of the Dnipropetrovsk Regional State Administration, described local government’s achievements in gender equality. In particular, Irina spoke about the creation of a coordination council and the development of a regional family and gender policy program.

Svitlana Cherevko, a Leading specialist of the Export Support Center of the Department of Foreign Economic Relations of the Dnepropetrovsk Chamber of Commerce and Industry, CUTIS Trainer, came out with useful electronic resources helping women-led SMEs in exporting to Canada.

Alina Scherbina, founder of “BE in UA” platform talked about the complexity of entering new markets, the main barriers and how to overcome them. The platform helps to promote the products of local manufacturers, conducts a range of events and develops educational projects for creative business.

In the end, Vira Porovska, conducted a masterclass about recruitment issues for SMEs. She focused on the main three questions that every employer should ask hiring an employee. The participants worked on staff’s motivation, carrier circle and questions to be prepared to discover and evaluate the knowledge, skills, motivation, and compatibility of prospective workers.

SheChampion: Vinnytsia and Khmelnytsky women entrepreneurs studied successful export experience to foreign markets

The CUTIS project in cooperation with regional chambers of commerce and industry launched a series of #SheChampion seminars. The main goal is to discuss barriers women entrepreneurs face in business and international trade, as well as share experience in entering foreign markets.

On February 19, in cooperation with the Khmelnytsky Chamber of Commerce and Industry, the first #SheChampion seminar was held in Khmelnytsky, bringing together 30 participants.

Women entrepreneurs discussed gender issues in international trade, new trends in the Canadian markets and shared success stories of finding new partners in foreign markets.

Vira Porovska, CUTIS gender equality expert, made a presentation related to the main barriers for women’s SMEs in exporting (according to GBA report). She also conducted a master class ‘How to find the right people to your business’. The participants learned how to determine what competencies a specialist should possess and how to conduct a professional interview in the absence of a qualified HR.

Maryana Ovcharuk (handcrafted soap “Soap Stories”) and Galina Mikhnyak (CASCAD-HOLOD, furniture and logistics services) explained the complexity of entering new markets based on their own experiences. Besides, they focused on barriers and provided practical advice on how to overcome the challenges.

On February 20, the third #SheChampion seminar was held in Vinnytsia in cooperation with the Vinnytsia Chamber of Commerce and Industry. About 36 women entrepreneurs participated in the event.

During the seminar, the participants learned about gender issues in international trade, and perspective sectors for Ukrainian small and medium enterprises in the Canadian market.

In particular, Vira Porovska CUTIS gender equality expert shared the main achievements of the SHEforSHE mentorship program for women entrepreneurs.

Maria Terekhova, managing partner of the New Fashion Zone platform and one of the mentors of the SHEforSHE program, spoke about the changes introduced by the participants (manufacturers of children’s clothing) as a part of the preparation for the Apparel Sourcing Paris exhibition. Maria also shared her impressions of negotiation with foreign buyers in Paris and explained the basic requirements of foreign distributors to Ukrainian clothing and textiles. Participants also discussed the specifics of the Canadian apparel market and change Ukrainian producers need to adapt.

Besides, trainer Kateryna Voylova provided expertise and professional advice concerning promoting hand-made products on the ETSY platform. During the presentation, issues such as product placement, pricing, and paying difficulties were raised.

In the end, Vira Porovska held a master class to increase staff motivation.

Similar events are planned in other regions of Ukraine. The next seminar will be in Dnipro on March 3. So keep an eye on the updates.

Vinnytsia women entrepreneurs discussed the most promising sectors for Ukrainian exports to Canada

The CUTIS project in cooperation with regional chambers of commerce and industry launched a series of #SheChampion seminars. The main goal is to discuss barriers women entrepreneurs face in business and international trade, as well as share experience in entering foreign markets.

On October 17, in cooperation with the Vinnytsia Chamber of Commerce and Industry, the second SheChampion seminar was held in Vinnytsia, bringing together about 30 participants.

During the event, the participants learned about gender issues in international trade, and perspective sectors for Ukrainian small and medium enterprises in the Canadian market. Inna Konovchuk, a leading expert at the Vinnytsia Chamber of Commerce and Industry, provided key information about Canada which Ukrainian businesses need to be successful in the Canadian market.

Maksym Boroda, CUTIS senior trade and investment policy expert, paid attention to major trends in the Canadian footwear, clothing, furniture, and confectionery markets.

At the end of the event, the participants had the opportunity to take part in an interactive master class on employees’ motivation. Vira Porovska, CUTIS gender expert, explained how to retain key specialists using non-financial motivation.

In the process of the seminar, women entrepreneurs exchanged advice, accumulated new ideas for improving the export strategies of their enterprises, shared their experience and set up new business contacts.

Women entrepreneurs from Volyn region discussed the barriers on the way to international markets

The CUTIS project in cooperation with regional chambers of commerce and industry launched a series of #SheChampion seminars. The main goal is to discuss barriers women entrepreneurs face in business and international trade, as well as share experience in entering foreign markets.

On October 10, in cooperation with the Volyn Chamber of Commerce and Industry, the second SheChampion seminar was held in Lutsk, bringing together about 20 participants.

Women entrepreneurs discussed gender issues in international trade, learned more about online trading and shared success stories of finding new partners in foreign markets.

Successful craftswoman Kateryna Voylova has shared the secrets of opening an online store on Etsy e-commerce platform.

Olena Tarasenko from the Volyn enterprise “VGP” (TM “Ruta”, big paper products producer) described the history of export development to EU countries.

At the end of the event, the participants had the opportunity to take part in an interactive master class on employees’ motivation. Vira Porovska, CUTIS gender expert explained how to retain key specialists using non-financial motivation.

In the process of the seminar, women entrepreneurs exchanged advice, accumulated new ideas for improving the export strategies of their enterprises, shared their experience and set up new business contacts.

Similar events are planned in other regions of Ukraine. The next seminar will be in Vinnytsia, on October 17. Participation in the event is free in case of pre-registration

SheChampion: Women entrepreneurs from Kherson and Chernihiv learned new life hacks about entering foreign markets

The CUTIS project in cooperation with regional chambers of commerce and industry launched a series of #SheChampion seminars. The main goal is to discuss barriers women entrepreneurs face in business and international trade, as well as share experience in entering foreign markets.

On September 26, in cooperation with the Kherson Chamber of Commerce and Industry, the second #SheChampion seminar was held in Kherson, bringing together about 30 participants.

Women entrepreneurs from the Kherson region discussed gender issues in international trade, new trends in the Canadian markets and shared success stories of finding new partners in foreign markets.

Lota Bertulfo, CUTIS principal gender equality expert, made a presentation related to gender concerns in international trade. Victoria Gavrenkova (founder of agricultural companies Kaissa, Sun Light, BBBV), Natalia Yavorskaya (manager of the honey section of LLC “Sodruzhestvo”) and Yevgeniia Lukash (founder of LLC “EvgaKids”, children’s clothing) shared their export stories and gave practical advice for export-oriented businesses based on the previous experience. 

On October 3, the second #SheChampion seminar was held in Chernihiv in cooperation with the Chernihiv Chamber of Commerce and Industry. About 30 women entrepreneurs participated in the event.

During the event, the participants learned about gender issues in international trade, and perspective sectors for Ukrainian small and medium enterprises in the Canadian market.

In particular, Maksym Boroda, CUTIS Senior Trade and Investment Policy Expert, paid attention to major trends in the Canadian footwear, clothing, furniture, and confectionery markets.

Besides, such significant business issues as cybersecurity and the importance of choosing the right digital systems for business development were discussed. 

Similar events are planned in other regions of Ukraine. The next seminar will be in Vinnytsia on October 10. So keep an eye on the updates.

Webinar “Women in Business: Business Experience in Canada” was held on 26th of September

Export Promotion Office and CUTIS project run a webinar within the She Exports platform.

Topic: Women in Business: Business Development Experience in Canada

Speaker: Victoria Umin, Senior Director, International Business Development at Ag Growth International (Canada), a leading international producer of grain handling and storage equipment. Victoria has been working in the company for more than 10 years and takes a direct part in international business development. You can find more here https://www.linkedin.com/in/victoria-umin-8bb51711/.

What issues were considered?

  1. What skills should be developed in the modern business in connection with global trends?
  2. What needs to change in business to be effective in the modern economy?
  3. What practical business development tips can you give?
  4. What to consider in the export plan for entering the Canadian market?
  5. Practical advice for women entrepreneurs, based on experience in Ukraine, Canada and other countries.

 You can find the video here https://bit.ly/2EHRUKe 

Contact person Alina Sevastyuk alinasevastyuk@epo.org.ua, +380674628282.

Want to learn more about exports to Canada? You can download the Step by Step Guide for free at https://cutisproject.org/success/icanexport/

Entrepreneurs in Khmelnytsky and Ivano-Frankivsk discussed opportunities for entering the international markets

On March 27 and April 2 in Khmelnytsky and Ivano-Frankivsk events from the series of world business-cafes “Women Entrepreneurship: Access to Foreign Markets” initiated by the Export Promotion Office under the Ministry of Economic Development and Trade took place.

Meetings for women in business were held at the local Chambers of Commerce and Industry with the assistance of the Canadian-Ukrainian Trade and Investment Promotion Project (CUTIS).

Within the business cafe, women entrepreneurs listened to an informational lecture on the opportunities created by the Canada-Ukraine Free Trade Agreement, and also had a “brainstorming” session covering the following questions:

  • What are the barriers preventing their businesses from exporting?
  • What export support services are needed to overcome these obstacles?
  • What is the best way to provide export support services?
  • Who can provide these services?

As a result of the discussion, the participants formulated practical tips that could help businesses increase their chances of entering international markets, and also exchange their observations and experiences on overcoming the existing barriers for women entrepreneurs.

Follow the announcements for the future events here.

More photos below.