News Tag: SheChampion
Online sales on the ETSY platform: how to succeed – webinar

The CUTIS project and the Canada-Ukraine Chamber of Commerce hosted a webinar with Kateryna Voylova, a woman entrepreneur and a business coach who leads the largest team of Ukrainian sellers on the Etsy platform.

Kateryna is the founder of the training community on Facebook and a woman entrepreneur (the Galvan-art store). For more than four years, Kateryna has been teaching courses on business development through the Etsy platform. She is leading in Etsy Ukrteam – the largest team of Ukrainian sellers on the Etsy platform.

In the program:

  • How to open a new store on Etsy
  • COVID-19 pandemic: challenges and opportunities in quarantine and post-quarantine period on Etsy platform
  • How to properly prepare your business for the High Season
  • Prospects for online business in general and Etsy business in particular.

Webinar recording 

 

Entrepreneurs from Slovyansk discussed how to overcome barriers in women-led businesses

The CUTIS project in cooperation with regional chambers of commerce and industry launched a series of #SheChampion seminars. The main goal is to discuss barriers women entrepreneurs face in business and international trade, as well as share experience in entering foreign markets.

On March 4, in cooperation with the Donetsk Chamber of Commerce and Industry, the first #SheChampion seminar was held in Slovyansk, bringing together more than 20 participants.

Women entrepreneurs discussed gender issues in international trade, new trends in the Canadian markets and shared success stories of finding new partners in foreign markets.

Natali Ivanova, Women’s Entrepreneurship Development Activities Coordinator by Donetsk Chamber of Commerce and Industry, welcomed the participants of the event. She described what kind of activities the Committee of Women’s Entrepreneurship conducts.

Vira Porovska, an expert on gender issues of the CUTIS project, talked about CUTIS gender component: SheChampion meetings and SHEforSHE Mentorship Program and presented a general report of the gender analysis of small and medium-sized businesses in 5 industries. Gender stereotypes, socially anticipated female behaviour, double burden, and conflict of professional and private roles were at the center of discussing gender barriers faced by women in export activities.

Two successful businesswomen – the founder of Praniville creative workshop Natalia Rak and owner of AB.Zabava Art ceramics & art workshop Hanna Butko shared their experience of creating a business from the very beginning. The stories of women are quite illustrative as they both were forced to start over because of the armed conflict in eastern Ukraine.

In 2014, Natalia Rak moved from the occupied part of Donbas to Druzhivka where she started making cookies. Trial consignments were bought by friends and acquaintances. Now, prianivil.in.ua is an established small business specialized in unique recipe confectionery. The company is considering expanding its product line.

Until 2014, Anna Butko worked in a consulting firm. After the company ceased its operations, the woman had to find other ways to make her living. She found comfort in her creative work. Anna began to study the secrets of pottery. Now AV.Zabava Art products are known in many countries of the world, including Ukraine, the Czech Republic, and Poland.

Kateryna Vitkovska, trainer, discover the secrets of successful work on the Etsy online platform. Kateryna created her own KvitkaBags brand and sells textiles and handbags all over the world. Kateryna Vitkovskaya also told about reputational risks for sellers, which may entail refusals of sales, negative feedback, etc.

In the second part of the event, the participants had the opportunity to improve their recruiting skills – Vira Porovska held a master class on attracting new specialists to the company.

Dnipro women entrepreneurs learned about new business opportunities and entering foreign markets

The CUTIS project in cooperation with regional chambers of commerce and industry launched a series of #SheChampion seminars. The main goal is to discuss barriers women entrepreneurs face in business and international trade, as well as share experience in entering foreign markets.

On March 3, in cooperation with the Dnipropetrovsk Chamber of Commerce and Industry, the first #SheChampion seminar was held in Dnipro, bringing together 30 participants.

Women entrepreneurs discussed gender issues in international trade, new trends in the Canadian markets and shared success stories of finding new partners in foreign markets.

Vitaliy Zhmurenko, president of the Dnipropetrovsk Chamber of Commerce and Industry, shared plans to create a platform to support women’s business in the region and spoke about a forum for women entrepreneurs in the autumn.

Oleksandr Bondarenko, Head of the Dnipropetrovsk Regional State Administration, stressed the importance of the development of women’s entrepreneurship. In the Dnepropetrovsk region, only one in five businesses is founded by women, so there is still a lot of work to be done. Dnepropetrovsk region is the leader in Ukraine in terms of the production of goods and export volumes. That is why the development of women’s entrepreneurship has considerable economic potential.

Vira Porovska, an expert on gender issues of the CUTIS project, talked about CUTIS gender component: SheChampion meetings and SHEforSHE Mentorship Program and presented a general report of the gender analysis of small and medium-sized businesses in 5 industries. Gender stereotypes, socially anticipated female behaviour, double burden, and conflict of professional and private roles were at the center of discussing gender barriers faced by women in export activities.

Iryna Hrytsai, Deputy Head of the Dnipropetrovsk Regional State Administration, described local government’s achievements in gender equality. In particular, Irina spoke about the creation of a coordination council and the development of a regional family and gender policy program.

Svitlana Cherevko, a Leading specialist of the Export Support Center of the Department of Foreign Economic Relations of the Dnepropetrovsk Chamber of Commerce and Industry, CUTIS Trainer, came out with useful electronic resources helping women-led SMEs in exporting to Canada.

Alina Scherbina, founder of “BE in UA” platform talked about the complexity of entering new markets, the main barriers and how to overcome them. The platform helps to promote the products of local manufacturers, conducts a range of events and develops educational projects for creative business.

In the end, Vira Porovska, conducted a masterclass about recruitment issues for SMEs. She focused on the main three questions that every employer should ask hiring an employee. The participants worked on staff’s motivation, carrier circle and questions to be prepared to discover and evaluate the knowledge, skills, motivation, and compatibility of prospective workers.

SheChampion: Vinnytsia and Khmelnytsky women entrepreneurs studied successful export experience to foreign markets

The CUTIS project in cooperation with regional chambers of commerce and industry launched a series of #SheChampion seminars. The main goal is to discuss barriers women entrepreneurs face in business and international trade, as well as share experience in entering foreign markets.

On February 19, in cooperation with the Khmelnytsky Chamber of Commerce and Industry, the first #SheChampion seminar was held in Khmelnytsky, bringing together 30 participants.

Women entrepreneurs discussed gender issues in international trade, new trends in the Canadian markets and shared success stories of finding new partners in foreign markets.

Vira Porovska, CUTIS gender equality expert, made a presentation related to the main barriers for women’s SMEs in exporting (according to GBA report). She also conducted a master class ‘How to find the right people to your business’. The participants learned how to determine what competencies a specialist should possess and how to conduct a professional interview in the absence of a qualified HR.

Maryana Ovcharuk (handcrafted soap “Soap Stories”) and Galina Mikhnyak (CASCAD-HOLOD, furniture and logistics services) explained the complexity of entering new markets based on their own experiences. Besides, they focused on barriers and provided practical advice on how to overcome the challenges.

On February 20, the third #SheChampion seminar was held in Vinnytsia in cooperation with the Vinnytsia Chamber of Commerce and Industry. About 36 women entrepreneurs participated in the event.

During the seminar, the participants learned about gender issues in international trade, and perspective sectors for Ukrainian small and medium enterprises in the Canadian market.

In particular, Vira Porovska CUTIS gender equality expert shared the main achievements of the SHEforSHE mentorship program for women entrepreneurs.

Maria Terekhova, managing partner of the New Fashion Zone platform and one of the mentors of the SHEforSHE program, spoke about the changes introduced by the participants (manufacturers of children’s clothing) as a part of the preparation for the Apparel Sourcing Paris exhibition. Maria also shared her impressions of negotiation with foreign buyers in Paris and explained the basic requirements of foreign distributors to Ukrainian clothing and textiles. Participants also discussed the specifics of the Canadian apparel market and change Ukrainian producers need to adapt.

Besides, trainer Kateryna Voylova provided expertise and professional advice concerning promoting hand-made products on the ETSY platform. During the presentation, issues such as product placement, pricing, and paying difficulties were raised.

In the end, Vira Porovska held a master class to increase staff motivation.

Similar events are planned in other regions of Ukraine. The next seminar will be in Dnipro on March 3. So keep an eye on the updates.

SHEforSHE Mentorship Program: CUTIS Project brings women’s businesses to a new level

In 2019, the CUTIS project presented a gender-based analysis report on the export challenges of Ukrainian small and medium-sized enterprises (SMEs). The main objective of the study was to identify gender-based challenges of women-owned or -led enterprises in exporting and provide recommendations on reducing these barriers.

The report confirmed that traditional gender stereotypes hinder women’s advancement in business. The survey participants indicated that permanent access to mentoring and professional development is an important element of success in building their own business.

This is how the idea of CUTIS introducing a SHEforSHE Mentorship Program came about with the aim to support development of women’s businesses in Ukraine and promote their products in foreign markets, primarily, in Canada.

TM SASHA (children’s dresses) production

Two mentors, who already have successful experience in promoting products in foreign markets, were selected. They are Maria Terekhova (Kyiv, New Fashion Zone platform) and Ruslana Rymarska (Lviv, Smakuli cookies), participants of our U CAN Export Support Program for Ukrainian SMEs.

In partnership with the Regional Chambers of Commerce, two teams of participants were formed. The following factors were taken into account during the selection: business development dynamics, availability of an interesting product (or prospects for its creation), export potential, and most importantly, readiness for change and implementation of ideas developed during their participation in the program.

The first team headed by Maria Terekhova as mentor included the following mentees: Olesya Tymoshyk (Chernihiv, children’s clothing TM “TimTex”), Kateryna Volkova (Slavutych, TM SHUBA (home and baby textiles) and TM SASHA (children’s dresses) and Yevhenia Lukash (Kherson, EvgaKids children’s clothing Internet store).

Maria Terekhova and Kateryna Volkova

 

The second team consisting of mentees Halyna Ishchak (Ivano-Frankivsk, private entrepreneur, cakes and biscuits) and Iryna Fishchuk (Ivano-Frankivsk, private entrepreneur, confectionery) is headed by Ruslana Rymarska.

Meeting of Ruslana Rymarska and potential participants of the program

 

As Kateryna Volkova shared, the mentor visited the enterprise in Slavutych as part of the cooperation. During the meeting, the main challenges facing the company and complexity of entering new markets were discussed and a plan for further cooperation was developed. Every week, the mentor and the mentee discuss implementation of the developed plan of changes via Skype.

Children’s dresses TM SASHA

 

“There were a lot of issues that I have been trying to solve over the years. I found some of the answers to these questions myself, and of some with the help of Maria Terekhova, my mentor. It became clear to me that in order to work effectively in foreign markets, the company needs an export specialist. Finding one requires additional time and financial resources. Then the idea came up: why wouldn’t I master a new profession myself? This is exactly what I am focusing on now”, – Kateryna shares her experience.

According to Olesya Tymoshyk (TM “TimiTex”), while working with her mentor, she was able to modernize the design of clothes for the nursling to find a new client (B2B) and a new supplier of fabrics that she is currently negotiating with.

New product

 

“When you have been working for a long time, you get used to the technological process, your models, and you do not always understand the need for change. It is difficult to stop, figuratively speaking, step aside and watch the company without sentiment. This is where you need external experts with new, different, broader experience and knowledge, who immediately see what needs to be changed, improved, removed or added. Maria Terekhova is an expert with whom I was fortunate to work in one team. Her excellent experience, contacts and resources enhance our business and drive us to grow”, – says Olesya.

We wish our mentors and mentees further success in the development of Ukrainian women’s businesses. We will keep you informed of further achievements of these dynamic women entrepreneurs!

Vinnytsia women entrepreneurs discussed the most promising sectors for Ukrainian exports to Canada

The CUTIS project in cooperation with regional chambers of commerce and industry launched a series of #SheChampion seminars. The main goal is to discuss barriers women entrepreneurs face in business and international trade, as well as share experience in entering foreign markets.

On October 17, in cooperation with the Vinnytsia Chamber of Commerce and Industry, the second SheChampion seminar was held in Vinnytsia, bringing together about 30 participants.

During the event, the participants learned about gender issues in international trade, and perspective sectors for Ukrainian small and medium enterprises in the Canadian market. Inna Konovchuk, a leading expert at the Vinnytsia Chamber of Commerce and Industry, provided key information about Canada which Ukrainian businesses need to be successful in the Canadian market.

Maksym Boroda, CUTIS senior trade and investment policy expert, paid attention to major trends in the Canadian footwear, clothing, furniture, and confectionery markets.

At the end of the event, the participants had the opportunity to take part in an interactive master class on employees’ motivation. Vira Porovska, CUTIS gender expert, explained how to retain key specialists using non-financial motivation.

In the process of the seminar, women entrepreneurs exchanged advice, accumulated new ideas for improving the export strategies of their enterprises, shared their experience and set up new business contacts.

Women entrepreneurs from Volyn region discussed the barriers on the way to international markets

The CUTIS project in cooperation with regional chambers of commerce and industry launched a series of #SheChampion seminars. The main goal is to discuss barriers women entrepreneurs face in business and international trade, as well as share experience in entering foreign markets.

On October 10, in cooperation with the Volyn Chamber of Commerce and Industry, the second SheChampion seminar was held in Lutsk, bringing together about 20 participants.

Women entrepreneurs discussed gender issues in international trade, learned more about online trading and shared success stories of finding new partners in foreign markets.

Successful craftswoman Kateryna Voylova has shared the secrets of opening an online store on Etsy e-commerce platform.

Olena Tarasenko from the Volyn enterprise “VGP” (TM “Ruta”, big paper products producer) described the history of export development to EU countries.

At the end of the event, the participants had the opportunity to take part in an interactive master class on employees’ motivation. Vira Porovska, CUTIS gender expert explained how to retain key specialists using non-financial motivation.

In the process of the seminar, women entrepreneurs exchanged advice, accumulated new ideas for improving the export strategies of their enterprises, shared their experience and set up new business contacts.

Similar events are planned in other regions of Ukraine. The next seminar will be in Vinnytsia, on October 17. Participation in the event is free in case of pre-registration

SheChampion: Women entrepreneurs from Kherson and Chernihiv learned new life hacks about entering foreign markets

The CUTIS project in cooperation with regional chambers of commerce and industry launched a series of #SheChampion seminars. The main goal is to discuss barriers women entrepreneurs face in business and international trade, as well as share experience in entering foreign markets.

On September 26, in cooperation with the Kherson Chamber of Commerce and Industry, the second #SheChampion seminar was held in Kherson, bringing together about 30 participants.

Women entrepreneurs from the Kherson region discussed gender issues in international trade, new trends in the Canadian markets and shared success stories of finding new partners in foreign markets.

Lota Bertulfo, CUTIS principal gender equality expert, made a presentation related to gender concerns in international trade. Victoria Gavrenkova (founder of agricultural companies Kaissa, Sun Light, BBBV), Natalia Yavorskaya (manager of the honey section of LLC “Sodruzhestvo”) and Yevgeniia Lukash (founder of LLC “EvgaKids”, children’s clothing) shared their export stories and gave practical advice for export-oriented businesses based on the previous experience. 

On October 3, the second #SheChampion seminar was held in Chernihiv in cooperation with the Chernihiv Chamber of Commerce and Industry. About 30 women entrepreneurs participated in the event.

During the event, the participants learned about gender issues in international trade, and perspective sectors for Ukrainian small and medium enterprises in the Canadian market.

In particular, Maksym Boroda, CUTIS Senior Trade and Investment Policy Expert, paid attention to major trends in the Canadian footwear, clothing, furniture, and confectionery markets.

Besides, such significant business issues as cybersecurity and the importance of choosing the right digital systems for business development were discussed. 

Similar events are planned in other regions of Ukraine. The next seminar will be in Vinnytsia on October 10. So keep an eye on the updates.

SheChampion: women entrepreneurs from Kherson discussed new prospects on the way to international markets

The CUTIS project in cooperation with regional chambers of commerce and industry launched a series of #SheChampion seminars. The main goal is to discuss barriers women entrepreneurs face in business and international trade, as well as share experience in entering foreign markets.

The meeting, held on June 5 in Kherson, united 26 representatives including businesswomen (agriculture and food, light industry, shipbuilding and machine building), public organization representatives, and local authorities.

During the event, Vira Porovska, a Ukrainian gender expert of the CUTIS project, presented a gender based analysis (GBA) of the export challenges of Ukrainian micro, small and medium enterprises in 5 industries (apparel, footwear, confectionery, furniture, and IT services).

Larisa Ponomarenko, Head of the Kherson RCC Center for International Cooperation shared information about the CUFTA and the prospects of entering the Canadian market, its features, preferences and trends.

Victoria Gavrenkova, co-founder of companies exporting sunflower oil to more than 44 countries, including Canada, shared their experience in starting their own business and entering new markets.

Marina Nikolayeva, co-owner and director of yacht and exquisite wooden furniture company, talked about her own experience of coping with double burden, delegation and distribution of responsibilities and constant self-development.

During the masterclass in sales conducted by Vira Porovska, businesswomen exchanged advice, accumulated new ideas for improving their enterprises, shared their experience and set up new business contacts.

Similar events are planned in other regions of Ukraine. Next seminar will be in Lutsk on June 20.  So keep an eye on the updates.

SheChampion: businesswomen from Vinnytsia learned how to overcome barriers on the way to foreign markets

The CUTIS project in cooperation with regional chambers of commerce and industry launched a series of #SheChampion seminars. The main goal is to discuss barriers women entrepreneurs face in business and international trade, as well as share experience in entering foreign markets.

The meeting, held on May 30 in Vinnytsia, united 30 representatives including businesswomen, public organization representatives, and local authorities.

During the event, Barbara MacLaren, a Canadian gender expert of the CUTIS project presented a gender based analysis (GBA) of the export challenges of Ukrainian micro, small and medium enterprises in 5 industries (apparel, footwear, confectionery, furniture, and IT services).

Svitlana Vyazilovska, CEO and owner of an agriculture company Biofarm Organic, shared her experience in exporting and entering foreign markets. Svitlana selected the most interesting for the audience topics, for instance, business profitability, searching for partners, certification, logistics, etc.

During the masterclass in sales conducted by Vira Porovska, a Ukrainian gender expert of the CUTIS project, businesswomen exchanged advice, accumulated new ideas for improving their enterprises, shared their experience and set up new business contacts.

Similar events are planned in other regions of Ukraine. Next seminar will be in Kherson on June 5.  So keep an eye on the updates.