News Tag: international trade
Opportunities and Challenges of Virtual Trade Shows. How to get maximum effectiveness – webinar

The CUTIS project and the Canada-Ukraine Chamber of Commerce (CUCC) hold online training for export-oriented small and medium-sized businesses.

The main goal is to increase SMEs’ understanding of how effectively participate in virtual trade shows as the only way to show the products internationally, establish new linkages, find buyers, and export successfully.

Keynote speakers

Maria Guzman, Trade Facilitation Office (TFO)’s International Trade Expert, shared her expert’s experience, including challenges, on how to participate in virtual shows most effectively; how to build trust and successful sustainable business relations with Canadian buyers virtually.

  • What to consider by attending as a visitor or exhibitor? Advantages and disadvantages, challenges of the virtual format
  • How to search for buyers, consumers?
  • How to figure out the competitors and conduct the market research in virtual format (assortment, prices)?
  • What are the communicating opportunities with main stakeholders depending on the virtual platform?

Download the presentation.

John Banker, Group Show Director, Apparel Textile Sourcing Trade Shows, explained:

  • What is unique about virtual ATS?
  • What to expect for a visitor of a virtual trade show?
  • Panel session Made in Ukraine: practical tips for Ukrainian exporters

Olga Shtepa, CUTIS project coordinator (Kyiv), discussed the recent virtual conferences – Collision and Lviv IT Arena Conference, which focused on the service sector. Canadian MeetUp at Lviv IT Arena brings together more than 100 Canadian and Ukrainian ICT companies.

Download the presentation.

Marie Nazar, CUTIS project coordinator (Toronto), shared her impressions of the participation of Ukrainian companies at SIAL, the largest food and equipment exhibition in North America. The companies participated in the show as a part of the CUTIS’ support program for export-oriented SMEs.

Download the presentation.

Made in Ukraine panel at Canada’s largest virtual apparel and textile exhibition

Ukrainian companies to present their products and share their experience of entering the Canadian market as part of Made in Ukraine panel at the largest apparel and textiles virtual trade show, Apparel Textile Sourcing (ATS). 

When? October 27, 16.00-17.00 (Kyiv time)/ 10 am Eastern Time

Who? The Ukrainian delegation consists of four well-known apparel and footwear manufacturers:

  • Olteks (women’s and men’s outerwear)
  • Ajour (lingerie)
  • Kadar (women’s and men’s leather shoes)
  • Realpaks (women’s and men’s rubber shoes)

The panel will address the following issues:

  • Specific feature of the Canadian apparel and footwear market
  • Challenges facing Ukrainian companies entering the Canadian market
  • Competitive advantages of Ukrainian products in Canada within the Free trade agreement between Canada and Ukraine (CUFTA).

Emma Turos, Managing Director, Canada-Ukraine Chamber of Commerce, will talk about the successful experience of Ukrainian companies participating in offline and online exhibitions in Canada, as well as the challenges of cooperation with Canadian buyers and distributors in COVID-19 time.

To FREE participate in the panel please follow the link.

Ukrainian companies may also attend the trade show and Made in Ukraine panel FOR FREE. All you need is to register as a visitor. 

The Apparel Textile Sourcing (ATS) exhibition, one of the largest international apparel and textile sourcing events, will connect thousands of buyers and manufacturers from all over the world with two virtual trade shows.

The ATS October 26-30 event will have an educational and market focus on global and Canadian trade issues with special attention on free trade agreements, sustainability and COVID-19.

In addition to the panel, four Ukrainian manufacturers will be represented in the virtual booth Made in Ukraine (Olteks, Ajour, Kadar, Realpaks).

The ATS November 16-20 event will feature panels and sessions focused on global suppliers and USA buyers. Analysts, economists, influencers and experts will recap 2020 and provide advantages to seek out in 2021.

To get more information and register, please follow the link.

The Do’s and Don’ts of Canadian Business Culture – a virtual round table

The CUTIS project and the Canada-Ukraine Chamber of Commerce (CUCC) held a virtual round table for small and medium-sized businesses.

SMEs learned how socially responsible business best practices can help SMEs to develop long-lasting relationships with Canadian business partners.

Maria Guzman, Trade Facilitation Office (TFO)’s International Trade Expert, explained:

  • How to build trust and sustainable business relations with Canadian buyers?
  • With cultural differences among buyers, what makes Canadian buyers unique compared to EU and US buyers?
  • Dos and Don’ts in communicating with Canadian buyers: Learning from experience

Download Maria’s presentation

Michael Hopkins, International CSR Expert, Director of MHC International Ltd, discussed CSR standards and best examples in FMCG (fast-moving consumer goods) sectors in North America.

The participants may learn:

  • What are the three main factors that buyers look for in potential suppliers?
  • What are the business risks of ignoring CSR?
  • Does CSR help to differentiate a supplier’s product brand?

Download Michael’s presentation

Olga Shtepa, CUTIS project coordinator, described what are the main lessons learned for Ukrainian SMEs in dealing with Canadian buyers (based on CUTIS experience)?

Moreover, Ukrainian SMEs who have already successfully implemented CSR practices shared their stories of entering new markets and dealing with international buyers’ audits.

Emma Turos, Managing Director of the Canada-Ukraine Chamber of Commerce, described the benefits of CUCC business practices and services for members and supporters on the Canadian market.

Ukrainian companies may attend two North American apparel virtual trade shows for free

The Apparel Textile Sourcing (ATS) exhibition, one of the largest international apparel and textile sourcing events, will connect thousands of buyers and manufacturers from all over the world with two virtual trade shows.

The virtual events will take place live online on October 26-30 and November 16-20. These state-of-the-art digital events will connect more than 300 manufacturers and suppliers from over a dozen countries and regions with attendees and buyers from Canada, the USA, Latin America, Europe, Australia.

Ukrainian companies may attend the trade shows FOR FREE.

The ATS October 26-30 event will have an educational and market focus on global and Canadian trade issues with special attention on free trade agreements, sustainability and COVID-19.

The ATS November 16-20 event will feature panels and sessions focused on global suppliers and USA buyers. Analysts, economists, influencers and experts will recap 2020 and provide advantages to seek out in 2021.

The attendances will get:

  • Free sourcing, education, matchmaking & more.
  • Interactive seminars from apparel & sourcing industry experts.
  • Exhibits from North America, Latin America, Europe, Asia & the Middle East.
  • Live chats, virtual networking, engagement made simple.

To get more information and register, please follow the link.

Apparel Textile Sourcing trade shows are a global industry destination that provides a unique platform for manufacturers, distributors, apparel & fabric buyers, merchandisers, retail chains to find new business contacts, share experiences, learn new ideas and create business opportunities.

Ukrainian apparel products were presented at ATSC three times and caught the interest of Indian, Chinese and Pakistani companies, which considered the possibility of locating production capacity in Ukraine.

Top-5 interesting facts about international trade between Canada and Ukraine

The Canada-Ukraine Free Trade Agreement came into force on August 1, 2017. Starting from August 2017, Ukraine eliminated import duties on more than 70% of imports from Canada.

For other agricultural and industrial products, Ukraine will gradually open its market over transitional periods of 3, 5 or 7 years. Canada immediately eliminated tariffs on 98% of Ukrainian goods.

What are the main results for businesses in targeted sectors after three years of free trade between Canada and Ukraine?

  1. Canada’s exports to Ukraine with the largest increases include fish and seafood, machinery and mechanical appliances, motor vehicles and parts, meat, and electronics. For example, in June 2020, Ukraine was the fourth‑largest destination by volume for Canadian fish and seafood exports.
  2.  In 2019, Canada supplied 70% of Ukraine’s total imports of frozen crustaceans, cold‑water shrimps and prawns.
  3. In 2019, Ukraine also imported from Canada almost half of the prepared cranberries (46% of total imports) and 20% of diamonds.
  4. Canada’s imports from Ukraine that have expanded the most include iron and steel, electronics, and preparations of vegetables.
  5. Ukraine supplied 26% of Canada’s total imports of apple juice and 6% of snow‑skis in 2019.

According to Canadian experts, Canadian businesses that produce vehicles, engines, turbines, airplanes and turbo‑jets, petroleum gases, ethylene polymers, rubber, wood pulp, and meat have the strong economical potential in Ukraine.

At the same time, Canada offers more competitive prices for Ukrainian companies producing air conditioners, unwrought silver, cobalt, uncoated paper and paperboard, narrow woven fabrics, machinery and parts, fork‑lifts and other work trucks.

You can find more information via the link.

How to prepare for a virtual trading mission – video

The COVID-19 epidemic is making adjustments to export activities. Traditional personal communication during industry events or trade missions is replaced with virtual video conferencing, messengers and online platforms. This is where significant benefits for Ukrainian producers appear.

Why won’t the virtual format of meetings disappear after the end of the epidemic? The reason is obvious: it is beneficial to meet online given the saving of time and money.

A properly prepared and successfully conducted virtual meeting is a guarantee of mutually beneficial business relations in the future. Everything is like in a theatre here: you have to dedicate a lot of time, sweat and blood in preparation, training and coaching to enjoy a moment of glory on stage in the spotlight.

Olga Shtepa, CUTIS project coordinator, who has huge experience in organizing virtual negotiations with Canadian business, explains how to properly prepare for participation in a virtual trade mission and what kind of challenges you may face (in Ukrainian).

How to systemize your business. Practical advice for SMEs – webinar

The CUTIS project, in partnership with the Canada-Ukraine Chamber of Commerce, held a  webinar with Colleen Krebs, Manager of Business Services, Women’s Enterprise Centre of Manitoba (Canada).

Colleen Krebs completed her bachelor’s degree in marketing and immediately launched her entrepreneurial pursuits in the coffee, construction, and renovation industries. She operated a successful café for over eight years managing all aspects of the business including product/service development, H/R, sales, operations planning, and inventory management.

In 2008 Colleen joined the Women’s Enterprise Centre of Manitoba where she is currently Manager of Business Services. She continues to inspire and motivate women to pursue their own entrepreneurial dreams by drawing upon her expertise as a skilled facilitator, business advisor, and passionate interpersonal connector.

You can download Colleen’s presentation via the link 

During the webinar participants:

  • Understood what systems are and why they are critical to your business success
  • Understood the benefits of having a systemized business
  • Understood how integrating systems affect business outcomes
  • Learnt more about the mindset and approach entrepreneurs should adopt when apply change to their business
  • Walked though the “how to” implement systems that stick.

Online sales on the ETSY platform: how to succeed – webinar

The CUTIS project and the Canada-Ukraine Chamber of Commerce hosted a webinar with Kateryna Voylova, a woman entrepreneur and a business coach who leads the largest team of Ukrainian sellers on the Etsy platform.

Kateryna is the founder of the training community on Facebook and a woman entrepreneur (the Galvan-art store). For more than four years, Kateryna has been teaching courses on business development through the Etsy platform. She is leading in Etsy Ukrteam – the largest team of Ukrainian sellers on the Etsy platform.

In the program:

  • How to open a new store on Etsy
  • COVID-19 pandemic: challenges and opportunities in quarantine and post-quarantine period on Etsy platform
  • How to properly prepare your business for the High Season
  • Prospects for online business in general and Etsy business in particular.

Webinar recording 

 

The CUTIS project improves government officials’ knowledge of international investment law

The CUTIS project held a 2-day webinar for government officials on international investment law.

The speaker – J. Anthony VanDuzer, Hyman Soloway Professor of Business and Trade Law, University of Ottawa.

The webinar provided an overview of the international investment regime, including bilateral investment treaties and investment chapters in free trade agreements, and current reform discussions. The emphasis was on policy implications rather than the technical detail of investment treaty provisions.

The first day was devoted to the substantive investor protection standards and investor-state dispute settlement (ISDS) arrangements in existing investment treaties along with a discussion of treaty practise and the issues that have arisen in practice.

Canada’s treaty practice and ISDS experience were used as a case study.

The second day was addressed possible reforms to investor protection standards and ISDS. The speaker canvassed treaty drafting strategies that are designed to better balance investor protection with the host state’s right to regulate compared to traditional treaty protections as well as alternatives to investment treaty protection. He also covered proposals for ISDS reform focussing on the reforms currently being discussed in UNCITRAL Working Group III, including the EU proposal for a multilateral investment court.

CUTIS buttresses the development of Ukrainian exports and trade in services

Trade in services is a dynamic area where new and non-conventional negotiating instruments and techniques emerge (e.g., ‘negative’ and ‘hybrid’ listing approaches, ‘standstill’ and ‘ratchet’ clauses, etc.). Therefore, it is vitally crucial for Ukrainian services negotiators to strengthen their negotiating capacities and skills with the new/emerging negotiating instruments and techniques.

On May 22, the CUTIS project held a webinar for government officials on negative listing scheduling techniques in trade in services.

The event is intended to refresh participants’ memory of how services are traded and delve into the peculiarities of the ‘negative listing’ technique, which is new for Ukraine.

The webinar was addressed by Pietro Poretti, an independent trade consultant, a member of the Secretariat of the European Free Trade Association (EFTA) and a participant in the negotiation process of free trade agreements in the past.

Pietro provided the participants with the knowledge and techniques to schedule commitments for service sectors or sub-sectors under the so-called ‘negative listing approach’. He drew the difference between ‘positive’ list (traditional under the GATS), ‘negative’ list (e.g., CETA), and ‘hybrid’ approach (e.g., TiSA).

The CUTIS project expects that new knowledge prepare Ukrainian officials for the negotiations on services as well as to buttress the capacity of Ukraine’s representatives in current FTAs negotiations with other countries.