News Tag: footwear
Made in Ukraine panel at Canada’s largest virtual apparel and textile exhibition

Ukrainian companies to present their products and share their experience of entering the Canadian market as part of Made in Ukraine panel at the largest apparel and textiles virtual trade show, Apparel Textile Sourcing (ATS). 

When? October 27, 16.00-17.00 (Kyiv time)/ 10 am Eastern Time

Who? The Ukrainian delegation consists of four well-known apparel and footwear manufacturers:

  • Olteks (women’s and men’s outerwear)
  • Ajour (lingerie)
  • Kadar (women’s and men’s leather shoes)
  • Realpaks (women’s and men’s rubber shoes)

The panel will address the following issues:

  • Specific feature of the Canadian apparel and footwear market
  • Challenges facing Ukrainian companies entering the Canadian market
  • Competitive advantages of Ukrainian products in Canada within the Free trade agreement between Canada and Ukraine (CUFTA).

Emma Turos, Managing Director, Canada-Ukraine Chamber of Commerce, will talk about the successful experience of Ukrainian companies participating in offline and online exhibitions in Canada, as well as the challenges of cooperation with Canadian buyers and distributors in COVID-19 time.

To FREE participate in the panel please follow the link.

Ukrainian companies may also attend the trade show and Made in Ukraine panel FOR FREE. All you need is to register as a visitor. 

The Apparel Textile Sourcing (ATS) exhibition, one of the largest international apparel and textile sourcing events, will connect thousands of buyers and manufacturers from all over the world with two virtual trade shows.

The ATS October 26-30 event will have an educational and market focus on global and Canadian trade issues with special attention on free trade agreements, sustainability and COVID-19.

In addition to the panel, four Ukrainian manufacturers will be represented in the virtual booth Made in Ukraine (Olteks, Ajour, Kadar, Realpaks).

The ATS November 16-20 event will feature panels and sessions focused on global suppliers and USA buyers. Analysts, economists, influencers and experts will recap 2020 and provide advantages to seek out in 2021.

To get more information and register, please follow the link.

Rules of origin for apparel and footwear under the CUFTA – video

In order to obtain preferential access to the Canadian market under the Canada-Ukraine Free Trade Agreement (CUFTA), the product must be of Ukrainian origin.

The rules of origin impact on:

  • Import duty rates
  • Tariff quotas
  • Export trade statistics

It is essential to know that a declaration of origin of the goods is the only document Ukrainian producer needs to confirm the origin.

What does this mean for Ukrainian business?

Ukrainian companies don’t have to receive any additional certificates. The origin information shall be indicated on an invoice or any other document containing the description of the goods. Therefore, it means reducing financial and time costs for customs clearance of export products.

You can find out more about rules of origin for Ukrainian apparel and footwear goods under the CUFTA from Olexandra Brovko, CUTIS Senior Expert on Trade and Investment.

To free download the manual – I CAN Export: Rules of origin under the Canada-Ukraine Free Trade Agreement. Guidelines for Exporters (in Ukrainian), please follow the link.

CUTIS trade mission: Ukrainian footwear companies produce trial samples for the Canadian market

The CUTIS project and the Canada-Ukraine Chamber of Commerce organized a visit to Ukraine of Canadian TellTrading Co Ltd company representatives interested in finding reliable footwear suppliers for the Canadian market.

Danny DaSilva and Bruce Mowday met with four Ukrainian companies that are already exporting or seeking to export shoes to Canada, and have visited manufacturing facilities:

  • Olteya (Zhytomyr, women’s leather shoes)
  • Stepter (Lviv region, men’s and women’s shoes)
  • Kredo (Khmelnytsky, winter shoes with EVA soles)
  • Zirka Manufacture Factory (Cherkasy region, children’s, men’s and women’s shoes)

Olteya, Stepter and Kredo companies are members of the U CAN Export support program for small and medium enterprises interested in exporting in Canada. With the support of the project, the companies have repeatedly participated in Canada’s largest shoe exhibition – the Toronto Shoe Show.

The Canadians also visited the Kachorovska Atelier, which specializes in customized shoe and handbags making, and held a meeting with its owner.

Emma Turos, Executive Director of the Canada-Ukraine Chamber of Commerce in Ukraine and CUTIS project manager is pleased with the results of the visit of Canadian buyers.

‘The Canadian footwear industry representatives highly estimated the Ukrainian manufacturers – the quality of products, interesting portfolios, and modern equipment. Three Ukrainian footwear companies got trial orders from Canadian partners,’ Emma Turos said.

According to her, positive results were achieved through the collaboration of shoe manufacturers with CUTIS project experts.

‘The selected companies have already intimate knowledge of the Canadian market specifics, as they have been working with experienced Canadian specialist Phil Zwibel for three years. The companies participated in Canadian exhibitions, got acquainted with the local footwear market and consumer preferences, met with leading Canadian manufacturers, constantly improved and adapted products as well as optimized prices according to the advice of CUTIS experts. For example, waterproof footwear lines have been developed which are in high demand in Canada,’ Emma Turos explained.

We hope that trial samples will be the beginning of fruitful cooperation, and we look forward to a positive outcome.

CUTIS held an export forum for apparel and footwear manufacturers interested in trade with Canada

The CUTIS project and the Canada-Ukraine chamber of commerce held a practical export forum in Kyiv for Ukrainian companies interested in exporting apparel and footwear to Canada.

During the event, participants had the opportunity to learn more about the Canadian footwear and apparel market, get acquainted with specific features of product promoting in Canada and communicate with Canadian experts who have huge experience in cooperation with Canadian buyers and distributors. The forum brought together about 50 small and medium enterprises.

Adam Barbolet, Senior Trade Commissioner of Embassy of Canada to Ukraine welcomed the guests.

‘Canada has been and remains a reliable partner of Ukraine. The Free Trade Agreement between Canada and Ukraine (CUFTA) came in force in 2017 and has visible results in terms of trade growth between countries. For example, Ukraine has become one of the leaders of apple juice suppliers in Canada.

We are interested in further economic cooperation with Ukraine. We do hope that more and more Ukrainian small and medium-sized enterprises will be able to export their goods to Canada. We want to see these products in the Canadian market, we want to help Ukrainian business to be successful in the Canadian market,’ Adam Barbolet said.

Emma Turos, Executive Director of the Canada-Ukraine Chamber of Commerce in Ukraine and CUTIS project manager spoke about the CUTIS export portal, which will provide relevant information to Canadian and international businesses seeking reliable Ukrainian partners.

Olga Shtepa, CUTIS Project Coordinator, drew the attention of the event participants to the specifics of the Canadian business culture (download the presentation via the link). In particular, Olga Shtepa named 5 essential components for successful exports to Canada:

  • Website in English (native English)
  • Detailed costs and prices information
  • Farewell to stereotypes
  • Getting rid of misconceptions about your product or service
  • Professional presentation of own products/services

Maxim Boroda, CUTIS Senior Trade and Investment Analysis Expert, told about features, trends, and consumer preferences in the Canadian apparel & footwear market.

In 2018, Canadians spent CAD 36 billion on clothing. In particular, CAD 18 billion on women’s clothing and about CAD 11 billion on men’s clothing. By 2023, the total sales of clothing will reach CAD 43 billion, with an average annual growth rate of 3.4%. At the same time, sales of hosiery will increase faster than any other category.

Canadian consumers spent CAD 7.8 billion on shoes, in particular, CAD 3.7 billion on women’s shoes, CAD 3.1 billion on men’s and CAD 1 billion on children’s shoes. By 2023, total footwear sales will reach CAD 9.5 billion.

Sales of man’s footwear will grow faster than other categories. The reason is the increase of men’s interest in fashion trends, especially among young people, as well as the liberalization of the office dress code.

Oleksandra Brovko, CUTIS Senior Trade and Investment Policy Expert, clarified regulatory and labeling requirements for Ukrainian goods in the Canadian market. She drew the attention of the participants to the rules of origin.

Oleksandra Brovko noted that the rules of origin in the CUFTA are based on the so-called North American model, and therefore sometimes different from the rules of origin contained in other free trade agreements between Ukraine and the European and post-Soviet countries.

Zoia Pavlenko, CUTIS Environmental Expert, explained the specifics of voluntary certification of Ukrainian products for the Canadian market and argued why environmentally sustainable production practices are competitive advantages in the Canadian market.

Vira Porovska, CUTIS Gender Expert, illustrated why gender-sensitive marketing is an essential requirement of Canadian consumers.

Apparel and footwear export guides were presented during the second part of the event.

You can download apparel export guide here (in Ukrainian)

You can download footwear export guide here (in Ukrainian)

Participants also had a chance to listen to the presentations of Canadian experts as well as ask questions related to Ukrainian goods prospects in the Canadian market.

TFO Canada consultant Maria Guzman (apparel market) explained how Ukrainian producers should build mutually beneficial relationships with Canadian buyers and shared the success stories of Ukrainian companies participated in CUTIS’s U CAN Export supporting program for small and medium-sized enterprises.

TFO Canada consultant Phil Zwibel (footwear market) brought into focus the typical mistakes Ukrainian manufacturers make entering foreign markets, including Canada. The logistics issues, misunderstanding of market specifics and unwillingness to update a product to the needs of local consumers are the main challenges Ukrainian companies need to overcome.

Lviv entrepreneurs learned about new opportunities for exporting apparel and footwear to Canada

The CUTIS project, the Canada-Ukraine chamber of commerce in cooperation with Ukrlegprom association, Lviv Business School and West Ukrainian Fashion Industry Cluster held a practical seminar in Lviv for Ukrainian companies interested in exporting apparel and footwear to Canada.

During the seminar, participants had the opportunity to learn more about the Canadian footwear and apparel market, as well as to get acquainted with specific features of product promoting in Canada.

The event brought together about 30 companies specializing in women’s, men’s and children’s clothing, as well as women’s, men’s, sports and children’s footwear.

Yuriy Samets, Chairman of the Board of the Western Ukrainian Fashion Industry Cluster and Tetiana Izovit, President of Ukrlegprom association, welcomed the guests.

Emma Turos, Executive Director of the Canada-Ukraine Chamber of Commerce in Ukraine and CUTIS project manager spoke about the CUTIS export portal, which will provide relevant information to Canadian and international businesses seeking reliable potential Ukrainian partners.

Olga Shtepa, CUTIS Project Coordinator, drew the attention of the event participants to the specifics of the Canadian business culture (download the presentation via the link). In particular, Olga Shtepa named 5 essential components for successful exports to Canada:

  • Website in English (native English)
  • Detailed information on costs and prices
  • Farewell to stereotypes
  • Getting rid of misconceptions about your product or service
  • Professional presentation of own products/services

Maxim Boroda, CUTIS Senior Trade and Investment Analysis Expert, told about features, trends, and consumer preferences in the Canadian apparel & footwear market.

It’s an interesting fact, in 2018, Canadian consumers spent CAD 7.8 billion on shoes, in particular, CAD 3.7 billion on women’s shoes, CAD 3.1 billion on men’s and CAD 1 billion on children’s shoes. In 2018, shoe sales in the Canadian market have increased by 3.7% in value.

During the same period, Canadians spent CAD 36 billion on clothing, in particular, CAD 18 billion on women’s clothing and about CAD 11 billion on men’s clothing. Consequently, the women’s clothing market in Canada is almost twice the size of the men’s market.

Maxim Boroda also presented practical export guides to Canada for apparel and footwear producers.

Vira Porovska, CUTIS Gender Expert, illustrated why gender-sensitive marketing is an essential requirement of Canadian consumers.

Oleksandra Brovko, CUTIS Senior Trade and Investment Policy Expert, clarified regulatory and labeling requirements for Ukrainian goods in the Canadian market.

Zoia Pavlenko, CUTIS Environmental Expert, explained the specifics of voluntary certification of Ukrainian products for the Canadian market and argued why environmentally sustainable production practices are competitive advantages in the Canadian market.

Borys Didai, KaDar Shoe Factory (Lutsk) export manager, told about the company’s entry into the Canadian market and the challenges facing Ukrainian manufacturers in this market. You can read the full KaDar success story via the link.

Ukrainian footwear companies participated in Canada’s largest shoe show for the third time

From August 18 to August 20, Ukrainian shoe companies participated in Canada’s largest Toronto Shoe Show.

This year more than 650 Canadian and European footwear and accessories brands were taking part in the exhibition.

As part of U CAN Export Support Program, the CUTIS project supported the participation of seven Ukrainian shoe manufacturers:

  • KaDar (Lutsk, men’s and women’s casual shoes)
  • Kredo (Khmelnitsky,  rubber footwear with EVA soles)
  • Olteya (Zhytomyr, women’s leather shoes)
  • Alisa-Line (Kharkiv, children’s rubber footwear)
  • Realpaks (Kharkiv, women’s and men’s rubber shoes)
  • Shoesprom Group (Kyiv, men’s and women’s shoes)
  • Stepter (Lviv region, men’s and women’s shoes)

This is the third shoe show in Canada for the Ukrainian footwear business. Previous trade shows took place on August 2018 and February 2019.

The results of the first two exhibitions are positive. Six Ukrainian producers have already delivered their samples to Canadian buyers, and three deals are almost on a finish line.

Before the exhibition, the CUTIS project organized a meeting of Ukrainian business with Cougar shoe company, which has been successfully operating in the Canadian shoe market since 1948!

Besides, as part of the retail tour, representatives of the Ukrainian shoe industry visited several malls and shoe stores in Toronto, including Nordstrom, ALDO, Hudson’s Bay, Steve Madden, Brawns. Such an introductory tour is very important because it helps Ukrainian businesses understand specific of Canada’s footwear industry and consumers’ preferences.

The Canada-Ukraine Free Trade Agreement (CUFTA) entered into force on August 1, 2017, and opened customs-free access to 98% of Canada’s market for Ukrainian companies. Canada’s situation is more complex. The duties were eliminated for 72% of Canadian goods. The customs tariffs for the rest of 27% will be gradually reduced in compliance with transition periods – 3, 5, and 7 years.

The Canada-Ukraine Trade and Investment Support (CUTIS) Project is a 5-year (2016-2021) Canadian development assistance initiative designed to lower poverty in Ukraine through increasing exports from Ukraine to Canada and investment from Canada to Ukraine. The project funded by the Canadian Government through the Global affairs Canada and implemented by the Conference Board of Canada in partnership with the Canada-Ukraine Chamber of Commerce.

The CUTIS project implements U CAN EXPORT Support Program in five priority sectors: clothing, footwear, furniture, confectionery, and IT services.

Ukrainian footwear producers have made a breakthrough in the Canadian market

Six leading Ukrainian footwear producers took part in the Toronto Shoe Show on February 20-22. Overall more than 700 Canadian and European brands participated at the international exhibition.

Ukrainian shoe industry was presented by such well-known trademarks as:

  • Belsta (Bilhorod-Dnistrovsky, one of the largest producers of indoor footwear in Ukraine);
  • Caman (Brovary, stylish men’s and women’s shoes, specialized sports shoes);
  • KaDar (Lutsk, casual men’s shoes);
  • Kredo (Khmelnytskiy, winter shoes on EBA sole);
  • Litma (Khmelnytskiy, rubber footwear);
  • Olteya (Zhytomyr, women’s leather shoes).

Ukrainian producers have already taken part in the Toronto Shoe Show last August.  It has prompted the companies to work more seriously, and with greater dedication and better preparation. They took into account all the recommendations of Canadian expert of the CUTIS project Phil Zwibel and upgraded the models.

‘Five of six Ukrainian producers have already delivered their samples to Canadian buyers, now three deals are almost on a finish line. That’s a wonderful achievement after only 6 months of appearance in Canada. Because in order to succeed in North America you have to modify your products according to the market and customers preferences. I’m glad that Ukrainian producers overcame this way to consumers in such a short time,’ Phil Zwibel said.

Ukrainian companies were presented at Toronto Shoe Show under the export support program “U CAN Export” of the CUTIS project.

‘Free trade with Canada opens up new business opportunities for Ukraine which faces the challenge of diversifying export flows. The example of footwear producers demonstrates that Ukrainian product is a great combination of high quality and reasonable prices,’ Ihor Sanzharovsky, CUTIS Project Director in Ukraine concluded.

The Canada-Ukraine Free Trade Agreement (CUFTA) entered into force on August 1, 2017, and opened customs-free access to 98% of Canada’s market for Ukrainian companies. Canada’s situation is more complex. The duties were eliminated for 72% of Canadian goods. The customs tariffs for the rest of 27% will be gradually reduced in compliance with transition periods – 3, 5, and 7 years.

The Canada-Ukraine Trade and Investment Support (CUTIS) Project is a 5-year (2016-2021) Canadian development assistance initiative designed to lower poverty in Ukraine through increasing exports from Ukraine to Canada and investment from Canada to Ukraine. The project funded by the Canadian Government through the Global affairs Canada and implemented by the Conference Board of Canada in partnership with the Canada-Ukraine Chamber of Commerce.

The CUTIS project implements U CAN EXPORT Support Program in five priority sectors: clothing, footwear, furniture, confectionery, and IT services.