News Tag: CUTIS
How to Increase Business Competitiveness with Socially Responsible Practices

The CUTIS project and the Canada-Ukraine Chamber of Commerce hold a virtual round table for small and medium-sized businesses.

Michael Hopkins, Co-Founder and Fellow of Institute for Responsible Leadership (London), explained:

  • What is a socially responsible business (CSR)? How can SMEs implement CSR practices?
  • What is personal social responsibility?
  • Does treating your company’s key stakeholders responsibly make your business more competitive?
  • How to select your company’s key stakeholders and how to interact with them?

You can download Michael’s presentation via a link (in English).

Emma Turos, Executive Director of the Ukrainian office of the Canada-Ukraine Chamber of Commerce, provided practical tips (for Ukrainian SMEs) to adopt socially responsible business in operational and labour practices.

Moreover, Ukrainian businesswomen who have already successfully implemented CSR practices shared their success stories.

Yevheniya Lukash, the owner of Evgakids, children’s clothing company, shared her experience on how the positive interaction/collaboration with a competitor (i.e., external stakeholder) has strengthened her business.

Ruslana Ryamarska, the owner of the family-run bakery Budmo Zdorovi (Smakuli cookies) shared her company’s experience, including challenges, in implementing socially responsible employee practices (i.e., internal stakeholders).

How to prepare for a virtual trading mission – video

The COVID-19 epidemic is making adjustments to export activities. Traditional personal communication during industry events or trade missions is replaced with virtual video conferencing, messengers and online platforms. This is where significant benefits for Ukrainian producers appear.

Why won’t the virtual format of meetings disappear after the end of the epidemic? The reason is obvious: it is beneficial to meet online given the saving of time and money.

A properly prepared and successfully conducted virtual meeting is a guarantee of mutually beneficial business relations in the future. Everything is like in a theatre here: you have to dedicate a lot of time, sweat and blood in preparation, training and coaching to enjoy a moment of glory on stage in the spotlight.

Olga Shtepa, CUTIS project coordinator, who has huge experience in organizing virtual negotiations with Canadian business, explains how to properly prepare for participation in a virtual trade mission and what kind of challenges you may face (in Ukrainian).

Covid effect as a window of opportunity for Ukrainian exporters in Canada

The Сovid effect turned out to be equally unexpected and devastating for all countries of the world without exception, including Canada and Ukraine. It is known, however, that every stick has two ends, that is, thanks to the dangerous virus, all countries and manufacturers are on equal terms and have the same restrictions.

Life does not stop and the need for good-quality goods, clothes, shoes, food, furniture, etc. cannot be cancelled. The demand, of course, changes, transforms, sometimes decreases, sometimes, on the contrary, increases.

Preference is given to the products that are produced locally, or elsewhere, better not in China (but at Chinese prices!). This is a consequence of the aggravation of economic relations with China recently, on the one hand, and the desire to try something new, on the other hand.

According to many experts, consumers are even willing to pay more for local products.

Traditional personal communication during industry events or trade missions is replaced with virtual video conferencing, messengers and online platforms. This is where significant benefits for Ukrainian producers appear.

First, Ukrainian goods are trusted in the local Canadian market due to the large diaspora.

Second, what is produced in Ukraine is a kind of synonym for what is produced in Europe. Hence the respect and understanding that production is based on international and European social and environmental standards – without the use of child labor or uncertified raw materials. The focus of Ukrainian manufacturers on European trends and the latest fashion innovations also remains important.

All this taken together opens a wider window of opportunity for Ukrainian exporters to Canada, which is worth taking advantage of. Canadian buyers are interested in finding reliable business partners in Ukraine.

That is why a properly prepared and successfully conducted virtual meeting is a guarantee of mutually beneficial business relations in the future. Everything is like in a theater here: you have to dedicate a lot of time, sweat and blood in preparation, training and coaching to enjoy a moment of glory on stage in the spotlight.

Why won’t the virtual format of meetings disappear after the end of the epidemic?

The reason is obvious: it is beneficial to meet online given the saving of time and money.

Although the virtual format will in no way replace live communication, we advise you to learn this know-how and use it more actively in your business communications.

Author: Olga Shtepa, CUTIS project coordinator 

Online sales on the ETSY platform: how to succeed – webinar

The CUTIS project and the Canada-Ukraine Chamber of Commerce hosted a webinar with Kateryna Voylova, a woman entrepreneur and a business coach who leads the largest team of Ukrainian sellers on the Etsy platform.

Kateryna is the founder of the training community on Facebook and a woman entrepreneur (the Galvan-art store). For more than four years, Kateryna has been teaching courses on business development through the Etsy platform. She is leading in Etsy Ukrteam – the largest team of Ukrainian sellers on the Etsy platform.

In the program:

  • How to open a new store on Etsy
  • COVID-19 pandemic: challenges and opportunities in quarantine and post-quarantine period on Etsy platform
  • How to properly prepare your business for the High Season
  • Prospects for online business in general and Etsy business in particular.

Webinar recording 

 

CUTIS buttresses the development of Ukrainian exports and trade in services

Trade in services is a dynamic area where new and non-conventional negotiating instruments and techniques emerge (e.g., ‘negative’ and ‘hybrid’ listing approaches, ‘standstill’ and ‘ratchet’ clauses, etc.). Therefore, it is vitally crucial for Ukrainian services negotiators to strengthen their negotiating capacities and skills with the new/emerging negotiating instruments and techniques.

On May 22, the CUTIS project held a webinar for government officials on negative listing scheduling techniques in trade in services.

The event is intended to refresh participants’ memory of how services are traded and delve into the peculiarities of the ‘negative listing’ technique, which is new for Ukraine.

The webinar was addressed by Pietro Poretti, an independent trade consultant, a member of the Secretariat of the European Free Trade Association (EFTA) and a participant in the negotiation process of free trade agreements in the past.

Pietro provided the participants with the knowledge and techniques to schedule commitments for service sectors or sub-sectors under the so-called ‘negative listing approach’. He drew the difference between ‘positive’ list (traditional under the GATS), ‘negative’ list (e.g., CETA), and ‘hybrid’ approach (e.g., TiSA).

The CUTIS project expects that new knowledge prepare Ukrainian officials for the negotiations on services as well as to buttress the capacity of Ukraine’s representatives in current FTAs negotiations with other countries.

How to export IT services to Canada – webinar

The Greater Toronto Area is considered to be one of the world’s main high-tech hubs rated next to the Silicon Valley of California, Boston, Seattle and Washington in the United States.

There is a growing demand for IT professionals in the Canadian market. Approximately 216,000 new jobs will be created in the sector by the end of the year 2021. Due to immigration and the involvement of students from Canadian universities, the country will be able to meet only 30% of these needs.

Thus, the conclusion is obvious: Canadian companies will look for opportunities to attract foreign professionals and companies. And this is an excellent chance for Ukraine!

The CUTIS project and the Canada-Ukraine Chamber of Commerce hold a webinar “Export of IT services to Canada: presentation of the export manual and recommendations from practitioners.” Information partner of the event – IT Ukraine Association.

Maxim Boroda, CUTIS Ukrainian Senior Trade Analysis Expert, told about key parameters and trends in the Canadian ICT market (download the presentation).  

Oleksandra Brovko, CUTIS Ukrainian Senior Trade Policy Expert, analyzed the main conditions and requirements for the export of IT services to Canada (download the presentation).

Features of Canadian business culture and marketing activities in Canada were discussed during the presentation of Olga Shtepa, CUTIS Ukrainian Project Coordinator (download the presentation).

John de Boer, SecDev Group Principal, paid attention to new opportunities for the Ukrainian companies in the Canadian IT market in the time of COVID-19 (download the presentation).

Igor Volzhanin, СЕО DataSine, shared his experience in fundraising, business culture and digital customer acquisition (download the presentation).

📌 Download the guide “I Can Export: How to export information and communication technology (ICT) services to Canada” via the link (in Ukrainian).

Ukrainian companies may attend the largest Canadian apparel virtual tradeshow for free

On May 25-29, the Apparel Textile Sourcing (ATS) exhibition, one of the largest international apparel and textile sourcing events, is holding the world’s first VIRTUAL tradeshow.

ATS-Virtual will connect apparel & textile manufacturers and buyers, all currently restricted from international travel. Over 2M international buyers & brands invited to attend.

Ukrainian companies may attend the tradeshow FOR FREE.

The attendances will get:

  • Free sourcing, education, matchmaking & more.
  • Interactive seminars from apparel & sourcing industry experts.
  • Five show days & 24/7 access for a month after the event.
  • Exhibits from North America, Latin America, Europe, Asia & the Middle East.
  • Live chats, virtual networking, engagement made simple.

The manufactures may have their own booths at the ATS-Virtual. The costs are 1/3 the price of traditional trade show booths.

To get more information and register, please follow the link.

Apparel Textile Sourcing trade shows are a global industry destination that provides a unique platform for manufacturers, distributors, apparel & fabric buyers, merchandisers, retail chains to find new business contacts, share experiences, learn new ideas and create business opportunities.

Ukrainian apparel products were presented at ATSC three times and caught the interest of Indian, Chinese and Pakistani companies, which considered the possibility of locating production capacity in Ukraine.

Practical recommendation to establish successful business relationships with Canadian buyers – webinar

The CUTIS project in partnership with the Canada-Ukraine Chamber of Commerce and the Canada Export Promotion Office (TFO Canada) held a webinar with the participation of Maria Guzman, TFO Canada apparel market expert and CUTIS projects consultant.

The main objective is to provide comprehensive and practical guidance on the requirements for the sale of clothing in Canada and to facilitate the process of finding partners in this market for Ukrainian companies.

The following questions were discussed during the webinar:

  • Features of the Canadian clothing market
  • Recent fashion trends in the market
  • How to interact with potential buyers
  • How to successfully build a business relationship
  • How to present your product successfully
  • How to calculate export prices and negotiate with Bayer
  • How to calculate the cost of logistics
  • Basic requirements for product labelling

Part 1 video 

Part 2 video 

You can download Maria’s presentation via the link.

You can download the webinar Summary via the link.

CUTIS promotes the competitiveness of Ukrainian chambers of commerce and industry

COVID-19 has an impact on our everyday activities but doesn’t change our attention to build the competitiveness of our partners – chambers of commerce and industry. In April, we held a webinar dedicated to the sustainability development of regional business organizations in a changing world.

On April 3, regional chambers of commerce and industry (RCCI) had the opportunity to communicate with leading Canadian expert Steve H. Van Houten. The main goal is to help RCCI to be more productive and sustainable, so they can support members to grow.

The webinar covered such issues as management, marketing, working with members of the chambers (organizations), optimization of finances and improvement of interaction with public authorities, etc. Minimum theory and maximum practice.

Steve van Houten, President of Accord International Management Services Inc, Canada, has many years of legal practice. He has worked in a range of business and professional associations. In particular, Steve was Industry Executive in General Motors and held the position of CEO of 4 associations (Auto Parts Manufacturers’ Association, Canadian Manufacturers and Exporters, Toronto Real Estate Board and Purchasing Management Association) where he has strengthened customer service, developed marketing strategies and improved communications with media.

The main areas of his consulting include strategic and operational planning, management, marketing, promotion and trade expansion, organization change, financial analysis, and supporting small and medium-sized businesses.

The collaboration between the Canadian expert and the chambers is not over. Further individual consultations with RCCIs’ representatives are planned aiming to improve the sustainable development of regional business organizations.

Rules of origin for apparel and footwear under the CUFTA – video

In order to obtain preferential access to the Canadian market under the Canada-Ukraine Free Trade Agreement (CUFTA), the product must be of Ukrainian origin.

The rules of origin impact on:

  • Import duty rates
  • Tariff quotas
  • Export trade statistics

It is essential to know that a declaration of origin of the goods is the only document Ukrainian producer needs to confirm the origin.

What does this mean for Ukrainian business?

Ukrainian companies don’t have to receive any additional certificates. The origin information shall be indicated on an invoice or any other document containing the description of the goods. Therefore, it means reducing financial and time costs for customs clearance of export products.

You can find out more about rules of origin for Ukrainian apparel and footwear goods under the CUFTA from Olexandra Brovko, CUTIS Senior Expert on Trade and Investment.

To free download the manual – I CAN Export: Rules of origin under the Canada-Ukraine Free Trade Agreement. Guidelines for Exporters (in Ukrainian), please follow the link.