News Tag: CUFTA
Canadian Meetup at Lviv IT Arena: a new stage of cooperation between Canadian and Ukrainian ICT companies

The Government of Canada continues to support the development of the Ukrainian ICT sector and promotes fruitful cooperation between Canada and Ukraine in the field of communication technologies.

Canada was once again represented at the largest technology conference in Ukraine and Eastern Europe, Lviv IT Arena. This time as the exclusive partner of the event.

The Embassy of Canada to Ukraine (Trade Commissioner Service) in cooperation with the Canada-Ukraine Chamber of Commerce (CUCC) and the CUTIS project, organized a Canadian Meetup. More than 60 companies from different regions of Canada (including Tektelic and BlackBerry) attended the event in a virtual format. Circa 20 key-noted speakers shared their experience and took part in the discussion.

The event was attended by the Ambassador of Canada to Ukraine Larysa Galadza. The online discussion was moderated by Kadie Ward, founder of Build Strong Cities.

“A huge advantage of a virtual conference is that there are no borders or distances. The digital format has brought together almost all the key players of the Canadian ICT sector who would not otherwise be able to attend. The Canadian meetup was the longest in terms of time and had the largest number of representatives from the Canadian ICT industry,” Olga Shtepa, CUTIS project coordinator said.

Adam Barbolet and Yury Mardak from the Trade Commissioner Service, the Embassy of Canada to Ukraine, representatives of the Embassy of Canada to Germany, Ontario Ministry of Economic Development, Jobs Creation and Trade, as well as top management of leading ICT companies from Ukraine and Canada addressed Canada-Ukraine cooperation issues and opportunities.

According to Emma Turos, Executive Director of the Canada-Ukraine Chamber of Commerce and CUTIS Project Manager, a virtual meeting was attended by Ukrainian companies that already have expertise in working with Canada for several years, for example, ISSP. The companies shared real success stories, discussed the possibilities of localizing business in Canada and the challenges in finding sources of funding. N-iX company provided the analysis of Ukrainian ICT sector achievements.

There is a significant contribution from both the CUTIS project, which gave these companies a chance to gain such experience and CUCC, which was the first Canadian organization they turned to, Emma Turos added.

“The potential for cooperation between the countries is huge. It has even increased due to the pandemic. COVID-19 creates new challenges for business and government institutions around the world. Successful problem-solving depends largely on the speed and efficiency of the implementation of new solutions and technologies, especially in ICT. This includes cloud services, virtual platforms, and cybersecurity. The challenges are so powerful that it is possible to counter them only by uniting the efforts of specialists from both countries,” Olga Shtepa concluded.

Opportunities and Challenges of Virtual Trade Shows. How to get maximum effectiveness – webinar

The CUTIS project and the Canada-Ukraine Chamber of Commerce (CUCC) hold online training for export-oriented small and medium-sized businesses.

The main goal is to increase SMEs’ understanding of how effectively participate in virtual trade shows as the only way to show the products internationally, establish new linkages, find buyers, and export successfully.

Keynote speakers

Maria Guzman, Trade Facilitation Office (TFO)’s International Trade Expert, shared her expert’s experience, including challenges, on how to participate in virtual shows most effectively; how to build trust and successful sustainable business relations with Canadian buyers virtually.

  • What to consider by attending as a visitor or exhibitor? Advantages and disadvantages, challenges of the virtual format
  • How to search for buyers, consumers?
  • How to figure out the competitors and conduct the market research in virtual format (assortment, prices)?
  • What are the communicating opportunities with main stakeholders depending on the virtual platform?

Download the presentation.

John Banker, Group Show Director, Apparel Textile Sourcing Trade Shows, explained:

  • What is unique about virtual ATS?
  • What to expect for a visitor of a virtual trade show?
  • Panel session Made in Ukraine: practical tips for Ukrainian exporters

Olga Shtepa, CUTIS project coordinator (Kyiv), discussed the recent virtual conferences – Collision and Lviv IT Arena Conference, which focused on the service sector. Canadian MeetUp at Lviv IT Arena brings together more than 100 Canadian and Ukrainian ICT companies.

Download the presentation.

Marie Nazar, CUTIS project coordinator (Toronto), shared her impressions of the participation of Ukrainian companies at SIAL, the largest food and equipment exhibition in North America. The companies participated in the show as a part of the CUTIS’ support program for export-oriented SMEs.

Download the presentation.

The Do’s and Don’ts of Canadian Business Culture – a virtual round table

The CUTIS project and the Canada-Ukraine Chamber of Commerce (CUCC) held a virtual round table for small and medium-sized businesses.

SMEs learned how socially responsible business best practices can help SMEs to develop long-lasting relationships with Canadian business partners.

Maria Guzman, Trade Facilitation Office (TFO)’s International Trade Expert, explained:

  • How to build trust and sustainable business relations with Canadian buyers?
  • With cultural differences among buyers, what makes Canadian buyers unique compared to EU and US buyers?
  • Dos and Don’ts in communicating with Canadian buyers: Learning from experience

Download Maria’s presentation

Michael Hopkins, International CSR Expert, Director of MHC International Ltd, discussed CSR standards and best examples in FMCG (fast-moving consumer goods) sectors in North America.

The participants may learn:

  • What are the three main factors that buyers look for in potential suppliers?
  • What are the business risks of ignoring CSR?
  • Does CSR help to differentiate a supplier’s product brand?

Download Michael’s presentation

Olga Shtepa, CUTIS project coordinator, described what are the main lessons learned for Ukrainian SMEs in dealing with Canadian buyers (based on CUTIS experience)?

Moreover, Ukrainian SMEs who have already successfully implemented CSR practices shared their stories of entering new markets and dealing with international buyers’ audits.

Emma Turos, Managing Director of the Canada-Ukraine Chamber of Commerce, described the benefits of CUCC business practices and services for members and supporters on the Canadian market.

Ukrainian companies may attend two North American apparel virtual trade shows for free

The Apparel Textile Sourcing (ATS) exhibition, one of the largest international apparel and textile sourcing events, will connect thousands of buyers and manufacturers from all over the world with two virtual trade shows.

The virtual events will take place live online on October 26-30 and November 16-20. These state-of-the-art digital events will connect more than 300 manufacturers and suppliers from over a dozen countries and regions with attendees and buyers from Canada, the USA, Latin America, Europe, Australia.

Ukrainian companies may attend the trade shows FOR FREE.

The ATS October 26-30 event will have an educational and market focus on global and Canadian trade issues with special attention on free trade agreements, sustainability and COVID-19.

The ATS November 16-20 event will feature panels and sessions focused on global suppliers and USA buyers. Analysts, economists, influencers and experts will recap 2020 and provide advantages to seek out in 2021.

The attendances will get:

  • Free sourcing, education, matchmaking & more.
  • Interactive seminars from apparel & sourcing industry experts.
  • Exhibits from North America, Latin America, Europe, Asia & the Middle East.
  • Live chats, virtual networking, engagement made simple.

To get more information and register, please follow the link.

Apparel Textile Sourcing trade shows are a global industry destination that provides a unique platform for manufacturers, distributors, apparel & fabric buyers, merchandisers, retail chains to find new business contacts, share experiences, learn new ideas and create business opportunities.

Ukrainian apparel products were presented at ATSC three times and caught the interest of Indian, Chinese and Pakistani companies, which considered the possibility of locating production capacity in Ukraine.

Top-5 interesting facts about international trade between Canada and Ukraine

The Canada-Ukraine Free Trade Agreement came into force on August 1, 2017. Starting from August 2017, Ukraine eliminated import duties on more than 70% of imports from Canada.

For other agricultural and industrial products, Ukraine will gradually open its market over transitional periods of 3, 5 or 7 years. Canada immediately eliminated tariffs on 98% of Ukrainian goods.

What are the main results for businesses in targeted sectors after three years of free trade between Canada and Ukraine?

  1. Canada’s exports to Ukraine with the largest increases include fish and seafood, machinery and mechanical appliances, motor vehicles and parts, meat, and electronics. For example, in June 2020, Ukraine was the fourth‑largest destination by volume for Canadian fish and seafood exports.
  2.  In 2019, Canada supplied 70% of Ukraine’s total imports of frozen crustaceans, cold‑water shrimps and prawns.
  3. In 2019, Ukraine also imported from Canada almost half of the prepared cranberries (46% of total imports) and 20% of diamonds.
  4. Canada’s imports from Ukraine that have expanded the most include iron and steel, electronics, and preparations of vegetables.
  5. Ukraine supplied 26% of Canada’s total imports of apple juice and 6% of snow‑skis in 2019.

According to Canadian experts, Canadian businesses that produce vehicles, engines, turbines, airplanes and turbo‑jets, petroleum gases, ethylene polymers, rubber, wood pulp, and meat have the strong economical potential in Ukraine.

At the same time, Canada offers more competitive prices for Ukrainian companies producing air conditioners, unwrought silver, cobalt, uncoated paper and paperboard, narrow woven fabrics, machinery and parts, fork‑lifts and other work trucks.

You can find more information via the link.

How to prepare for a virtual trading mission – video

The COVID-19 epidemic is making adjustments to export activities. Traditional personal communication during industry events or trade missions is replaced with virtual video conferencing, messengers and online platforms. This is where significant benefits for Ukrainian producers appear.

Why won’t the virtual format of meetings disappear after the end of the epidemic? The reason is obvious: it is beneficial to meet online given the saving of time and money.

A properly prepared and successfully conducted virtual meeting is a guarantee of mutually beneficial business relations in the future. Everything is like in a theatre here: you have to dedicate a lot of time, sweat and blood in preparation, training and coaching to enjoy a moment of glory on stage in the spotlight.

Olga Shtepa, CUTIS project coordinator, who has huge experience in organizing virtual negotiations with Canadian business, explains how to properly prepare for participation in a virtual trade mission and what kind of challenges you may face (in Ukrainian).

Covid effect as a window of opportunity for Ukrainian exporters in Canada

The Сovid effect turned out to be equally unexpected and devastating for all countries of the world without exception, including Canada and Ukraine. It is known, however, that every stick has two ends, that is, thanks to the dangerous virus, all countries and manufacturers are on equal terms and have the same restrictions.

Life does not stop and the need for good-quality goods, clothes, shoes, food, furniture, etc. cannot be cancelled. The demand, of course, changes, transforms, sometimes decreases, sometimes, on the contrary, increases.

Preference is given to the products that are produced locally, or elsewhere, better not in China (but at Chinese prices!). This is a consequence of the aggravation of economic relations with China recently, on the one hand, and the desire to try something new, on the other hand.

According to many experts, consumers are even willing to pay more for local products.

Traditional personal communication during industry events or trade missions is replaced with virtual video conferencing, messengers and online platforms. This is where significant benefits for Ukrainian producers appear.

First, Ukrainian goods are trusted in the local Canadian market due to the large diaspora.

Second, what is produced in Ukraine is a kind of synonym for what is produced in Europe. Hence the respect and understanding that production is based on international and European social and environmental standards – without the use of child labor or uncertified raw materials. The focus of Ukrainian manufacturers on European trends and the latest fashion innovations also remains important.

All this taken together opens a wider window of opportunity for Ukrainian exporters to Canada, which is worth taking advantage of. Canadian buyers are interested in finding reliable business partners in Ukraine.

That is why a properly prepared and successfully conducted virtual meeting is a guarantee of mutually beneficial business relations in the future. Everything is like in a theater here: you have to dedicate a lot of time, sweat and blood in preparation, training and coaching to enjoy a moment of glory on stage in the spotlight.

Why won’t the virtual format of meetings disappear after the end of the epidemic?

The reason is obvious: it is beneficial to meet online given the saving of time and money.

Although the virtual format will in no way replace live communication, we advise you to learn this know-how and use it more actively in your business communications.

Author: Olga Shtepa, CUTIS project coordinator 

The CUTIS project improves government officials’ knowledge of international investment law

The CUTIS project held a 2-day webinar for government officials on international investment law.

The speaker – J. Anthony VanDuzer, Hyman Soloway Professor of Business and Trade Law, University of Ottawa.

The webinar provided an overview of the international investment regime, including bilateral investment treaties and investment chapters in free trade agreements, and current reform discussions. The emphasis was on policy implications rather than the technical detail of investment treaty provisions.

The first day was devoted to the substantive investor protection standards and investor-state dispute settlement (ISDS) arrangements in existing investment treaties along with a discussion of treaty practise and the issues that have arisen in practice.

Canada’s treaty practice and ISDS experience were used as a case study.

The second day was addressed possible reforms to investor protection standards and ISDS. The speaker canvassed treaty drafting strategies that are designed to better balance investor protection with the host state’s right to regulate compared to traditional treaty protections as well as alternatives to investment treaty protection. He also covered proposals for ISDS reform focussing on the reforms currently being discussed in UNCITRAL Working Group III, including the EU proposal for a multilateral investment court.

CUTIS buttresses the development of Ukrainian exports and trade in services

Trade in services is a dynamic area where new and non-conventional negotiating instruments and techniques emerge (e.g., ‘negative’ and ‘hybrid’ listing approaches, ‘standstill’ and ‘ratchet’ clauses, etc.). Therefore, it is vitally crucial for Ukrainian services negotiators to strengthen their negotiating capacities and skills with the new/emerging negotiating instruments and techniques.

On May 22, the CUTIS project held a webinar for government officials on negative listing scheduling techniques in trade in services.

The event is intended to refresh participants’ memory of how services are traded and delve into the peculiarities of the ‘negative listing’ technique, which is new for Ukraine.

The webinar was addressed by Pietro Poretti, an independent trade consultant, a member of the Secretariat of the European Free Trade Association (EFTA) and a participant in the negotiation process of free trade agreements in the past.

Pietro provided the participants with the knowledge and techniques to schedule commitments for service sectors or sub-sectors under the so-called ‘negative listing approach’. He drew the difference between ‘positive’ list (traditional under the GATS), ‘negative’ list (e.g., CETA), and ‘hybrid’ approach (e.g., TiSA).

The CUTIS project expects that new knowledge prepare Ukrainian officials for the negotiations on services as well as to buttress the capacity of Ukraine’s representatives in current FTAs negotiations with other countries.

How to export IT services to Canada – webinar

The Greater Toronto Area is considered to be one of the world’s main high-tech hubs rated next to the Silicon Valley of California, Boston, Seattle and Washington in the United States.

There is a growing demand for IT professionals in the Canadian market. Approximately 216,000 new jobs will be created in the sector by the end of the year 2021. Due to immigration and the involvement of students from Canadian universities, the country will be able to meet only 30% of these needs.

Thus, the conclusion is obvious: Canadian companies will look for opportunities to attract foreign professionals and companies. And this is an excellent chance for Ukraine!

The CUTIS project and the Canada-Ukraine Chamber of Commerce hold a webinar “Export of IT services to Canada: presentation of the export manual and recommendations from practitioners.” Information partner of the event – IT Ukraine Association.

Maxim Boroda, CUTIS Ukrainian Senior Trade Analysis Expert, told about key parameters and trends in the Canadian ICT market (download the presentation).  

Oleksandra Brovko, CUTIS Ukrainian Senior Trade Policy Expert, analyzed the main conditions and requirements for the export of IT services to Canada (download the presentation).

Features of Canadian business culture and marketing activities in Canada were discussed during the presentation of Olga Shtepa, CUTIS Ukrainian Project Coordinator (download the presentation).

John de Boer, SecDev Group Principal, paid attention to new opportunities for the Ukrainian companies in the Canadian IT market in the time of COVID-19 (download the presentation).

Igor Volzhanin, СЕО DataSine, shared his experience in fundraising, business culture and digital customer acquisition (download the presentation).

📌 Download the guide “I Can Export: How to export information and communication technology (ICT) services to Canada” via the link (in Ukrainian).