News Tag: capacity building
The Ukrainian negotiators learned about the best practices of international trade in services

In April 2018, CUTIS project initiated a series of events devoted to international trade in services negotiations for Ukrainian government officials.

On April 12 and 13, representatives of Ukrainian ministries, chambers of commerce and other organizations involved in international negotiations took part in the basic trade in services training session.

Canadian experts told Ukrainian reformers about the basics of trade in services and the peculiarities of the trade negotiations within the World Trade Organization.

Particular attention was also paid to the Ukrainian and Canadian commitments in the WTO. This is especially important, as within a few years it will be possible to review the Canada-Ukraine Free Trade Agreement, which currently covers only trade in goods.

The participants also reviewed the Canadian strategy of conducting international trade in services negotiations and familiarized themselves with Ukrainian cases of economic diplomacy.

On April 16 and 17, with the support of UNCTAD experts representatives of Ukrainian state institutions participated in the simulation of the trade in services negotiation process on the international arena. The participants of the training were able to personally plunge into the negotiation process and felt how strategic one needed to act on international markets.

Women entrepreneurs from Kropyvnytskyi learned about entering foreign markets

On March 2, 2018, as part of the World Business Cafe “Women’s Entrepreneurship: Access to Foreign Markets” the issue of Ukrainian women-led businesses entering foreign markets was discussed at the Kirovograd Regional Chamber of Commerce and Industry (KRCCI).

About 20 female entrepreneurs from Kirovograd region (representatives of small and medium businesses of the region) took part in the event organized by the Canada-Ukraine Trade and Investment Promotion (CUTIS) project. The co-organizer of the event was the Export Promotion Office under the Ministry of Economic Development of Ukraine and KRCCI.

The President of the KRCCI Iryna Sayenko addressed the participants of the event with welcoming remarks, emphasizing the Chamber’s full support of women entrepreneurship.

The CUTIS Project Manager Konstantin Ryzhkov familiarized the participants with the work of the project and invited them to engage in all the possible activities aimed at the development of female entrepreneurship.

The issue of exporting Ukrainian goods to Canada in the context of the Canada-Ukraine Free Trade Agreement, as well as the prospects and challenges for women entrepreneurs was highlighted by Oleksandra Brovko, CUTIS project Senior Trade and Investment Policy expert.

The work of the World Business Cafe was divided into so-called rounds. The first round focused on discussing specific barriers to export development for women-owned companies. The second round covered the export support services needed to overcome these obstacles. The third one was devoted to the best ways of providing export support services, as well as service providers or interested parties who can provide those services. During the fourth round, the discussion reports were prepared. At the end of the event, the participants presented the results of the discussion and, together with the experts, summarized the main findings.

Source: Kirovograd Regional Chamber of Commerce and Industry (KRCCI)

Women-entrepreneurs in Lutsk discussed the trade barriers for entering international markets

On February 12, an interactive world business-cafe “Women’s Entrepreneurship: Access to Foreign Markets” was held in Lutsk, organized by the Canadian-Ukrainian Trade and Investment Support Project, Export Promotion Office and the Volyn Chamber of Commerce and Industry within the #SheExports platform.

Active representatives of the export-oriented women’s business from the Volyn region joined the event. Within the business cafe CUTIS project expert Oleksandra Brovko presented them with useful information about the potential of the Canadian market for Ukrainian producers. Participants also learned about the She Exports platform and its benefits for business women aiming to enter international markets.

In addition, while working in small groups, participants were looking for the answers to important questions for female exporters:

  • what are the barriers to the export development of their companies;
  • what export support services are needed to overcome these obstacles;
  • which export support format is the best;
  • who can provide those services.

In the process of brainstorm and presentation of the group work results, the exporter exchanged advice, accumulated new ideas for improving the export strategies of their enterprises, shared their experience and set up new business contacts.

Similar events are planned in other regions of Ukraine, so keep an eye on the updates.

Press club and media workshop “Women in Business and Export” held in Kyiv

On July 11, as a part of the SheExports platform the first press club and media workshop within the “Women in Business and Exports” series was held. The event was initiated by the Export Promotion Office under the Ministry of Economic Development and Trade of Ukraine in partnership with the Canada-Ukraine Trade and Investment Support project.

The event was attended by the media and non-governmental sector representatives interested in the objective media coverage of the women’s role in business development and international trade.

Within the press club Mariana Kahaniak, the Head of the Export Promotion Office in Ukraine, noted that Ukraine is actively promoting women in exports, as they are the driving force behind the economic development in the 21st century.

Galina Meshcheryakova, Ukrainian gender expert at the Canadian-Ukrainian Trade and Investment Promotion Project (CUTIS), presented the latest State Statistics Service’s information  on gender gaps in the Ukrainian economy and the involvement of women in export activities. In addition, gender-based monitoring of mass media in Ukraine were presented,  indicating the stereotypical coverage of women in the Ukrainian mass media.

The presentation of Galina Meshcheryakova can be downloaded here.

As a part of media workshop “Inclusive Women’s Coverage in Business” Olga Vesnyanka, a journalist of Hromadsky radio, media expert and human rights defender of the Coalition for Combating Discrimination and the Campaign Against Sexism “Povaha”, conducted a moderated discussion on the social roles of women and men and their stereotypical depiction in the modern media discourse . Olga provided participants and participants with advice on gender-sensitive coverage of the role of women in the media, in particular, the gender balance in the selection of topics and experts, as well as the use of a gender sensitive language.

During the practical part of the event, the participants conducted a gender analysis of contemporary Ukrainian media content (video/newspapers/online media) and shared their own observations on the coverage of women.

“Women in Business and Exports” is a series of media events that will include media workshops and press clubs on new statistics and information on women’s participation in business and exports, as well as the dissemination of the best journalistic practices on women’s professional representation in the media. The target audience of these events is representatives of the Ukrainian media and public organizations who will be able to create a pool of professionals to highlight women as agents of Ukrainian business and international trade. Follow the updates on our social media.

Export support program U CAN Export

Updated! Deadline extended until July, 23, 2017.

We are glad to announce a call for Ukrainian small and medium businesses to enter the Canada-Ukraine export support program U CAN Export in the priority sectors:

  1. IT Services
  2. clothing
  3. shoes
  4. furniture
  5. chocolate and confectionery

Priorities were identified as a result of a thorough analysis of the Canadian and Ukrainian markets – more at:

Export Support Program will be implemented by CUTIS project in partnership with the Ministry of economic development and trade Export Promotion Office. It is designed for three years and has several levels:

  • comprehensive – for a limited number of small and medium businesses, most promising and ready for export;
  • educational/consultational – for other companies in priority sectors, interested in entering the Canadian market;
  • іnformational – for a wide range of companies interested in the Canadian market;

Сomprehensive level will include the following activities:

  • Co-financing participating in specialized exhibitions and other marketing activities in Canada and the US
  • Individual consulting and support from experienced industry consultants from Canada and Ukraine on accessing and promoting your goods/services on the Canadian market
  • Organization of business meetings with potential customers in Canada
  • Organizing trade missions to Canada and co-financing businesses’ participation in those
  • Access to educational programs and materials

To enter the selection companies must meet the following requirements:

  1. Be registered in Ukraine, and not be in a state of bankruptcy or liquidation
  2. Be a manufacturer of clothing, shoes, furniture, chocolate and confectionery or provider of IT services
  3. To have up to 500 officially registered workers
  4. Have experience in exporting/supplying products to retailers (no minimum volume limits) OR domestic sales of over 5 million hryvnias a year
  5. The share of Ukraine ultimate beneficial owners of the enterprise must be more than 50%
  6. Be prepared to co-finance the costs of participation in exhibitions, trade missions and other marketing activities in Canada or the US
  7. Fluent in English to communicate with customers, partners, consultants in Canada or the US

Women-owned or managed enterprises are encouraged to participate. Applications of such companies will be prioritized as CUTIS project aims to achieve gender balance among owners and managers participating in the export support program.

Companies that meet the above criteria and wish to enter the U CAN Export export support program must complete an application form at: Applications will be accepted until July 23rd.

We will continue to cooperate with all the proactive companies that are willing to work systematically on accessing the Canadian market. To reach us e-mail:

Training in quantitative tools of trade data analysis for export promoters was held

On February 15-17, 2017 the Ministry of economic development and trade of Ukraine together with Export promotion office in partnership with the CUTIS project held a three-day intensive training in quantitative analysis of international trade data for governmental analysts and market analysis experts.

During the event, participants mastered the skills of the cluster and benchmarking analysis to identify priority markets for Ukrainian exports. Special attention was paid to gender and environmental analysis of international trade.

Canadian project Director Paul Darby CUTIS joined the discussion and shared best Canadian practices in export promotion and demand side market analysis.

Early February a training on analyzing international trade data using TradeSift software was held.

TradeSift software training for governmental experts and export promoters was held

On February 1-3, a training on analyzing international trade data using TradeSift software was held.

Representatives of the Ministry of Economic Development and Trade, Export Promotion Office, state enterprise Ukrainian Industry Expertise and Canada-Ukraine Chamber of Commerce participated in a 3-day intensive course.

The training was led by the TradeSift company representative Rita Caputo and Antonio Martuscelli.

TradeSift is a modern software tool for robust and consistent analysis of trade data and trade policy choices. The usage of TradeSift will maximize the capacity of the Ukrainian export analysts and will encourage evidence-based decision-making on a policy level.

CUTIS as one of the partners of the project provided the officials and export promotion organizations with TradeSift licenses.

See the photos from the training below:

CUTIS project and WTO held an international trade negotiations training in Kyiv

In mid-December 2016, a series of trainings on international trade negotiations was initiated by the Ministry of economic development and trade of Ukraine in partnership with the Canada-Ukraine Trade Investment Support project and World Trade Organization.

Representatives of Ukrainian ministries (Ministry of economic development and trade, Ministry of agricultural policy and food, Ministry of international affairs), reform project offices, business associations and regional chambers of trade and commerce participated.

On December 7th and 8th, the 2-day intensive training on the WTO basics and international trade negotiations strategy was held. Participants got acquainted with agricultural and non-agricultural market access, services market access and also found out about the best practices of trade negotiations. They also took part in a special session on gender in the international trade.

From 12th to 16th of December a 5-day international trade negotiations simulation was conducted.

Participants of the training represented four imagined countries – Elara, Himalia, Venusia and Plutona. Their cases were based on the real-life examples of developed and developing countries. During the simulation, teams prepared their trade positions, which were then used in realistic bilateral and multilateral negotiations. Parties sign mutual agreements and had a final session to summarize the 5-day experience.

You can see the video from the training below:

Capacity building in trade facilitation for the Ukrainian government, business associations, and reform project offices is one of the activity streams of the CUTIS project. Understanding the WTO principles is necessary for Ukrainian success on the international level. That is why our project initiated the professional training for the future Ukrainian trade negotiators.


The Canada-Ukraine Trade and Investment Support (CUTIS) Project aims to reduce poverty and increase sustainable economic growth in Ukraine through the expansion of Ukrainian exports to Canada and the encouragement of Canadian investment in Ukraine. In order to maximize the poverty reduction impact of increased trade and investment between Canada and Ukraine, the project will focus on supporting Ukrainian small and medium-sized enterprises (SMEs), including SMEs owned or operated by women to successfully export to Canada and attract Canadian investment. The project will focus on five priority industries.  It will provide trade and investment information to Ukrainian SMEs and women entrepreneurs, develop business linkages between Ukraine and Canada and support the implementation of the Canada-Ukraine Free Trade Agreement (CUFTA).

CUTIS is a five-year development assistance project funded by the Government of Canada (GOC) through Global Affairs Canada (GAC). The project’s implementation period is from February 2016 until February 2021. The Project is implemented by the Conference Board of Canada (CBoC) in coalition with the Canada-Ukraine Chamber of Commerce (CUCC). The main project partner is the Ministry of Economic Development and Trade of Ukraine (MEDT).