News Tag: угода про вільну торгівлю з Канадою
Ukrainian clothing manufacturers have every reason to succeed in Canada – fashion industry expert

The CUTIS project and the Canada-Ukraine Chamber of Commerce, under the CUTIS apparel trade mission, organized a visit to Ukraine by a representative of the Canadian fashion industry who is interested in finding reliable clothing manufacturers.

Sonali Nayak, Fashion Priests president, met with representatives of five Ukrainian companies participating in U CAN Export CUTIS support program for small and medium enterprises. They are:

Fashion Priests is a relatively new company with ambitious plans. It operates in several markets (including Canada, the USA, and India), and is constantly expanding purchasing geography.

Thanks to the Conference Board of Canada and TFO Canada, Sonali Nayak also visited Indonesia with a buyers’ trade mission. ‘Ukrainian companies are more ready to enter the Canadian market, the samples and models presented by Ukrainian manufacturers may be interesting for Canadian buyers,’ she said.

‘During the mission, I had the opportunity to meet with representatives of five Ukrainian companies (from the sports swimwear and leggings producer to the outwear factory) who made a positive impression on me.

Interesting models, modern equipment, high technology, good quality fabrics, creative teams are the components of Ukrainian clothing producers’ potential success in foreign markets,’ Sonali Nayak mentioned.

‘I definitely see the prospects for further cooperation. We have to harmonize, for example, size guides, because in Ukraine and Canada they are different, to choose the optimal styles and fabrics. I hope that the Fashion Priests specialists will visit the selected Ukrainian enterprises once again in the spring and will discuss all the details as well as made trial orders’, Fashion Priests president explained. 

Thanks to the Canada-Ukraine Free Trade Agreement, Ukrainian clothing is imported to Canada without paying import duties (18% on average). This is an additional plus for business partnership with Ukrainian manufacturers.

Maria Guzman, CUTIS Canadian expert and TFO Canada consultant, advises Ukrainian manufacturers to pay additional attention to details such as size matching, curves, seam size, etc. Ignoring such things can lead to Canadian buyers refusing to make an order, even if they generally like the style and clothing model, Maria Guzman concluded.

How to export confectionery to Canada

The Canada-Ukraine Chamber of Commerce and the Canada-Ukraine Trade and Investment Support Project (CUTIS) held a practical workshop on confectionery exports to Canada.

During the event, participants had the opportunity to learn more about the main trends in the Canadian confectionery market. Besides, guests had a chance to communicate with specially invited Canadian distributors and a Canadian industry expert.

Emma Turos, executive director of the Canada-Ukraine Chamber of Commerce in Ukraine, noted that there are no universal recipes for entering the Canadian market, so each company should find its way, taking into consideration its own advantages and analyzing the specifics of the Canadian market. Download the presentation here

‘Canada is a migrant-friendly country with a strong presence of Eastern Europe including Ukrainians. This creates excellent conditions for promoting Ukrainian products. However, the Canadian market is significantly different from the Ukrainian and EU markets. If a Ukrainian company is successful in Europe, it doesn’t mean that its products will automatically be in high demand in Canada,’ Bertrand Walle, TFO Canada Associate, said. The channels of product promotion differ considerably as well. For example, there is no such large concentration of hypermarkets in Canada as in Europe. Instead, Canadians prefer small niche stores (health and organic products, ethnic food). To learn more about producer opportunities for the Ukrainian confectionery companies to export products to Canada please follow the link.

Canadian distributor Michael Prudkov, Crussimpex (Canada), advised Ukrainian companies to cooperate and form large product batches. In this way, each of the companies will be able to minimize logistics costs and offer Canadian buyers a wider range of products.

Yuriy Baranov, Canadian Yummy Market distributor, stressed the importance of correctly labeling products. Canada is a bilingual country, so the label must contain the product information in two languages – English and French. In the low and mid-price segment, a brand is not so important for a Canadian consumer. Therefore, it makes sense for Ukrainian companies to enter the market with a private label.

Participants of the event could learn specific requirements for food packaging and labeling from the presentation of Oleksandra Brovko, CUTIS senior trade and investment policy expert, which can be downloaded via the link (in Ukrainian).

During the event, a sectoral guide for confectionery export to Canada was presented.

Maxim Boroda, CUTIS senior trade and investment analysis expert, explained main trends and consumer preferences in the Canadian confectionery market. Interestingly, three-quarters of the Canadian confectionery market (3.4 billion CAD) is chocolate products. The average Canadian consumer spent 123 CAD on confectionery and sweets in 2018.

You can find out more interesting information about the Canadian confectionery market by downloading the guide for free via the link (in Ukrainian)

Zoia Pavlenko, CUTIS environmental expert, drew the attention of the audience to the prospects for organic products in Canada. The Canadian organic market is the fifth largest in the world with sales of more than 3 billion euros. The Canadian consumer eagers to buy organic chocolate and candy at a reasonable price. COR certification is a prerequisite for organic exports to Canada. Ukrainian products can’t be sold in the Canadian market with European organic certificates.

It is also important for Ukrainian companies to be mindful of gender-neutral messaging in promoting products in the Canadian market. Booklets or advertising materials with the female body objectification definitely don’t help Ukrainian products find new connoisseurs in Canada. Examples of inappropriate advertising for the Canadian market can be downloaded via the link (in Ukrainian).

Two Ukrainian condos designed by Sergey Makhno Architects will be exhibited at the largest Canadian furniture show

On May 25-27 the largest Canadian furniture exhibition Canadian Furniture Show will be held in Toronto. This year as a part of the event two condominiums designed by the world-renowned Sergey Makhno Architects studio using only furniture from selected Ukrainian manufacturers will be exhibited.

According to Sergey Makhno Architects, condominiums will be executed in the style of “weighted eclecticism”.

“Here every object has its own character and its history. But at the same time – the space is holistic and harmonious. This is what we tried to achieve – each chair to remain in the leading role and not to “conflict” with the neighbor. The space to be cozy and inviting to stay”- said the founder of the design studio Sergey Makhno.

The Ukrainian stand will include the furniture of Ukrainian companies: Cube44 (living room and office furniture), ADK (living room and bedroom furniture), Aqua Rodos (bathroom furniture), Merx (kitchen, living room and bedroom furniture), Instyle (kitchen furniture), Stalkon (office furniture), Blest (living room and bedroom furniture), Snite (children’s furniture). Also outside the main booth furniture of  Kulik System (office furniture) and Renaissance (children’s furniture) companies will be exhibited.

Ukrainian producers will enter the Canadian market under the joint Meblica brand.

Participants of the mission were selected by Canadian experts according to the preferences of North American consumers and the potential of the companies to enter the Canadian market.

The mission of Ukrainian furniture producers to Canada is the part of the U CAN Export support program initiated by the Canada-Ukraine Trade and Investment support project and Canada-Ukraine Chamber of Commerce with the assistance of the Government of Canada.

“Furniture is one of the priority sectors of Ukrainian exports to Canada. After Canada-Ukraine Free Trade Agreement entered into force import duties for Ukrainian furniture were canceled and the export process was significantly simplified. This gives Ukrainian producers a significant competitive advantage on the Canadian market, “- CUTIS project statement goes.

According to the experts, Ukrainian participants of the Canadian Furniture Show will demonstrate the high quality of Ukrainian furniture to Canadian partners and to establish initial contacts with importers of overseas.

7 Ukrainian confectionery producers join the largest Canadian food show – SIAL

On May 2-4 Montreal will host SIAL Canada International Food Show. North America’s largest food innovation trade show presents a wide variety of products from all around the globe. Among 1,000 exhibitors from 50 different countries, there would be 7 Ukrainian confectionery producers united under CUCC-CUTIS initiative Made In Ukraine.

Our group will be comfortably located in SIAL Canada’s International Section at Booth # 2441 showcasing seven chocolate and confectionery producers:

  • Beverages Plus
  • СHOCOBOOM
  • Dnepropetrovsk Food Concentrates (Zolote Zerno)
  • Favorito
  • Hlebodar
  • Kharkov Biscuit Factory
  • LOL&POP

Made In Ukraine highlights delightful nougat, praline and caramel confections, chocolate wafers, gourmet handmade sweets and healthy snacks crafted using only natural ingredients.

Made In Ukraine is pleased to address the Canadian consumers’ growing demand for ethnic and specialty products, and invites to visit SIAL Canada International Food Show – Booth #2441 for a taste and a tête-à-tête.

Training course on exports to Canada launched in Ukraine

The educational programs of Ukrainian chambers of commerce and business schools will include a training course on exports to Canada for small and medium-sized enterprises.

The respective memorandum was signed today by the Canadian-Ukrainian Trade and Investment Support Project (CUTIS), the Canada-Ukraine Chamber of Commerce and representatives of Ukrainian educational and business institutions on April 24 in Kyiv.

In particular, the Kyiv-Mohyla Business School, Lviv Business School of UCU, Chernihiv, Kherson, Kharkiv, Donetsk, Vinnytsia, Kirovograd, Dnipropetrovsk, Odesa, Ivano-Frankivsk, Volyn, Khmelnytskyi chambers of commerce and industry, the Council of the Young Scientists from Sumy joined the project.

The project involves training of export trainers on the basis of the participating institutions and providing them with the materials of the curriculum “How to Export to Canada” developed by the CUTIS project experts.

The curriculum will cover all aspects of exporting goods and services to Canada, in particular, the search for partners, negotiations, logistics, regulatory features, customs clearance, etc.

The program will also include sectoral modules on exporting five priority groups of goods and services – clothing, footwear, furniture, confectionery and IT services.

Pilot courses of the project to start in late 2018. The quality control and sustainability of the project will be ensured by the Canadian-Ukrainian Chamber of Commerce.

The Ukrainian negotiators learned about the best practices of international trade in services

In April 2018, CUTIS project initiated a series of events devoted to international trade in services negotiations for Ukrainian government officials.

On April 12 and 13, representatives of Ukrainian ministries, chambers of commerce and other organizations involved in international negotiations took part in the basic trade in services training session.

Canadian experts told Ukrainian reformers about the basics of trade in services and the peculiarities of the trade negotiations within the World Trade Organization.

Particular attention was also paid to the Ukrainian and Canadian commitments in the WTO. This is especially important, as within a few years it will be possible to review the Canada-Ukraine Free Trade Agreement, which currently covers only trade in goods.

The participants also reviewed the Canadian strategy of conducting international trade in services negotiations and familiarized themselves with Ukrainian cases of economic diplomacy.

On April 16 and 17, with the support of UNCTAD experts representatives of Ukrainian state institutions participated in the simulation of the trade in services negotiation process on the international arena. The participants of the training were able to personally plunge into the negotiation process and felt how strategic one needed to act on international markets.

Infographic: The income of Canadians (2016)

We encourage you to learn more about the income of Canadians, since it determines the purchasing power of your potential customers across the ocean.

Did you know, for example, that the richest Canadians live in Alberta? And that over 4 million Canadians have low incomes?

Find out much more in the infographics by  Statistics Canada below. Download full-size here.

Also, check out other infographics on our website:

Women-entrepreneurs from Kherson discussed barriers to entering international markets

On March 15, as a part of Export Promotion Office’s #SheExports platform a world business-cafe “Women’s Entrepreneurship: Access to International Markets” took place in Kherson.

The event was co-organized by the Kherson Chamber of Commerce and Industry and Canada-Ukraine Trade and Investment Support project (CUTIS).


“In Kherson there are a lot of successful women entrepreneurs who produce, sell, and provide logistics services,” said Viktoria Ostroumova, President of the Kherson CCI, during her introductory speech.

During the business-cafe, more than 45 women entrepreneurs received information about the activities of CUTIS project and Export Promotion Office, in particular on business support programs and information resources that can be useful to exporters.

A separate session was devoted to the opportunities created by the Canada-Ukraine Free Trade Agreement (CUFTA). CUTIS project expert Oleksandra Brovko discussed with the participants the following topics:

  • What do they need to know about tariff quotas and their administration within the CUFTA?
  • How to confirm the origin of goods within the free trade zone?
  • Where to find regulatory requirements concerning their product?
  • What are the Canadian consumer preferences?

During the interactive part of the event, business representatives in small groups discussed barriers that prevent their entry to the international markets, services that could help to overcome these barriers, and the formats in which those services could be provided.

The women entrepreneurs presented the results of the discussion and talked through the problems they face on the way to international markets. The world cafe also facilitated new business contacts between women entrepreneurs in the Kherson region.

A series of world business cafes in the regions of Ukraine continues. The future events can be found here.

Infographic: How Canadians spent their money in 2016

$ 62 183 – this is how much one Canadian household spent on average in 2016. A significant fraction of these expenses is imported goods. According to statistics, Canada imports $ 12,000 per citizen each year.

Therefore, Ukrainian producers have potential to become part of the Canadian consumer basket.

Statistics Canada recently released a new infographic about household spendings.

Analyze and find your niche.

Click to see the full image.

Women-entrepreneurs in Lutsk discussed the trade barriers for entering international markets

On February 12, an interactive world business-cafe “Women’s Entrepreneurship: Access to Foreign Markets” was held in Lutsk, organized by the Canadian-Ukrainian Trade and Investment Support Project, Export Promotion Office and the Volyn Chamber of Commerce and Industry within the #SheExports platform.

Active representatives of the export-oriented women’s business from the Volyn region joined the event. Within the business cafe CUTIS project expert Oleksandra Brovko presented them with useful information about the potential of the Canadian market for Ukrainian producers. Participants also learned about the She Exports platform and its benefits for business women aiming to enter international markets.

In addition, while working in small groups, participants were looking for the answers to important questions for female exporters:

  • what are the barriers to the export development of their companies;
  • what export support services are needed to overcome these obstacles;
  • which export support format is the best;
  • who can provide those services.

In the process of brainstorm and presentation of the group work results, the exporter exchanged advice, accumulated new ideas for improving the export strategies of their enterprises, shared their experience and set up new business contacts.

Similar events are planned in other regions of Ukraine, so keep an eye on the updates.