News Tag: угода про вільну торгівлю з Канадою
CUTIS trade mission: Ukrainian footwear companies produce trial samples for the Canadian market

The CUTIS project and the Canada-Ukraine Chamber of Commerce organized a visit to Ukraine of Canadian TellTrading Co Ltd company representatives interested in finding reliable footwear suppliers for the Canadian market.

Danny DaSilva and Bruce Mowday met with four Ukrainian companies that are already exporting or seeking to export shoes to Canada, and have visited manufacturing facilities:

  • Olteya (Zhytomyr, women’s leather shoes)
  • Stepter (Lviv region, men’s and women’s shoes)
  • Kredo (Khmelnytsky, winter shoes with EVA soles)
  • Zirka Manufacture Factory (Cherkasy region, children’s, men’s and women’s shoes)

Olteya, Stepter and Kredo companies are members of the U CAN Export support program for small and medium enterprises interested in exporting in Canada. With the support of the project, the companies have repeatedly participated in Canada’s largest shoe exhibition – the Toronto Shoe Show.

The Canadians also visited the Kachorovska Atelier, which specializes in customized shoe and handbags making, and held a meeting with its owner.

Emma Turos, Executive Director of the Canada-Ukraine Chamber of Commerce in Ukraine and CUTIS project manager is pleased with the results of the visit of Canadian buyers.

‘The Canadian footwear industry representatives highly estimated the Ukrainian manufacturers – the quality of products, interesting portfolios, and modern equipment. Three Ukrainian footwear companies got trial orders from Canadian partners,’ Emma Turos said.

According to her, positive results were achieved through the collaboration of shoe manufacturers with CUTIS project experts.

‘The selected companies have already intimate knowledge of the Canadian market specifics, as they have been working with experienced Canadian specialist Phil Zwibel for three years. The companies participated in Canadian exhibitions, got acquainted with the local footwear market and consumer preferences, met with leading Canadian manufacturers, constantly improved and adapted products as well as optimized prices according to the advice of CUTIS experts. For example, waterproof footwear lines have been developed which are in high demand in Canada,’ Emma Turos explained.

We hope that trial samples will be the beginning of fruitful cooperation, and we look forward to a positive outcome.

CUTIS held an export forum for apparel and footwear manufacturers interested in trade with Canada

The CUTIS project and the Canada-Ukraine chamber of commerce held a practical export forum in Kyiv for Ukrainian companies interested in exporting apparel and footwear to Canada.

During the event, participants had the opportunity to learn more about the Canadian footwear and apparel market, get acquainted with specific features of product promoting in Canada and communicate with Canadian experts who have huge experience in cooperation with Canadian buyers and distributors. The forum brought together about 50 small and medium enterprises.

Adam Barbolet, Senior Trade Commissioner of Embassy of Canada to Ukraine welcomed the guests.

‘Canada has been and remains a reliable partner of Ukraine. The Free Trade Agreement between Canada and Ukraine (CUFTA) came in force in 2017 and has visible results in terms of trade growth between countries. For example, Ukraine has become one of the leaders of apple juice suppliers in Canada.

We are interested in further economic cooperation with Ukraine. We do hope that more and more Ukrainian small and medium-sized enterprises will be able to export their goods to Canada. We want to see these products in the Canadian market, we want to help Ukrainian business to be successful in the Canadian market,’ Adam Barbolet said.

Emma Turos, Executive Director of the Canada-Ukraine Chamber of Commerce in Ukraine and CUTIS project manager spoke about the CUTIS export portal, which will provide relevant information to Canadian and international businesses seeking reliable Ukrainian partners.

Olga Shtepa, CUTIS Project Coordinator, drew the attention of the event participants to the specifics of the Canadian business culture (download the presentation via the link). In particular, Olga Shtepa named 5 essential components for successful exports to Canada:

  • Website in English (native English)
  • Detailed costs and prices information
  • Farewell to stereotypes
  • Getting rid of misconceptions about your product or service
  • Professional presentation of own products/services

Maxim Boroda, CUTIS Senior Trade and Investment Analysis Expert, told about features, trends, and consumer preferences in the Canadian apparel & footwear market.

In 2018, Canadians spent CAD 36 billion on clothing. In particular, CAD 18 billion on women’s clothing and about CAD 11 billion on men’s clothing. By 2023, the total sales of clothing will reach CAD 43 billion, with an average annual growth rate of 3.4%. At the same time, sales of hosiery will increase faster than any other category.

Canadian consumers spent CAD 7.8 billion on shoes, in particular, CAD 3.7 billion on women’s shoes, CAD 3.1 billion on men’s and CAD 1 billion on children’s shoes. By 2023, total footwear sales will reach CAD 9.5 billion.

Sales of man’s footwear will grow faster than other categories. The reason is the increase of men’s interest in fashion trends, especially among young people, as well as the liberalization of the office dress code.

Oleksandra Brovko, CUTIS Senior Trade and Investment Policy Expert, clarified regulatory and labeling requirements for Ukrainian goods in the Canadian market. She drew the attention of the participants to the rules of origin.

Oleksandra Brovko noted that the rules of origin in the CUFTA are based on the so-called North American model, and therefore sometimes different from the rules of origin contained in other free trade agreements between Ukraine and the European and post-Soviet countries.

Zoia Pavlenko, CUTIS Environmental Expert, explained the specifics of voluntary certification of Ukrainian products for the Canadian market and argued why environmentally sustainable production practices are competitive advantages in the Canadian market.

Vira Porovska, CUTIS Gender Expert, illustrated why gender-sensitive marketing is an essential requirement of Canadian consumers.

Apparel and footwear export guides were presented during the second part of the event.

You can download apparel export guide here (in Ukrainian)

You can download footwear export guide here (in Ukrainian)

Participants also had a chance to listen to the presentations of Canadian experts as well as ask questions related to Ukrainian goods prospects in the Canadian market.

TFO Canada consultant Maria Guzman (apparel market) explained how Ukrainian producers should build mutually beneficial relationships with Canadian buyers and shared the success stories of Ukrainian companies participated in CUTIS’s U CAN Export supporting program for small and medium-sized enterprises.

TFO Canada consultant Phil Zwibel (footwear market) brought into focus the typical mistakes Ukrainian manufacturers make entering foreign markets, including Canada. The logistics issues, misunderstanding of market specifics and unwillingness to update a product to the needs of local consumers are the main challenges Ukrainian companies need to overcome.

Lviv entrepreneurs learned about new opportunities for exporting apparel and footwear to Canada

The CUTIS project, the Canada-Ukraine chamber of commerce in cooperation with Ukrlegprom association, Lviv Business School and West Ukrainian Fashion Industry Cluster held a practical seminar in Lviv for Ukrainian companies interested in exporting apparel and footwear to Canada.

During the seminar, participants had the opportunity to learn more about the Canadian footwear and apparel market, as well as to get acquainted with specific features of product promoting in Canada.

The event brought together about 30 companies specializing in women’s, men’s and children’s clothing, as well as women’s, men’s, sports and children’s footwear.

Yuriy Samets, Chairman of the Board of the Western Ukrainian Fashion Industry Cluster and Tetiana Izovit, President of Ukrlegprom association, welcomed the guests.

Emma Turos, Executive Director of the Canada-Ukraine Chamber of Commerce in Ukraine and CUTIS project manager spoke about the CUTIS export portal, which will provide relevant information to Canadian and international businesses seeking reliable potential Ukrainian partners.

Olga Shtepa, CUTIS Project Coordinator, drew the attention of the event participants to the specifics of the Canadian business culture (download the presentation via the link). In particular, Olga Shtepa named 5 essential components for successful exports to Canada:

  • Website in English (native English)
  • Detailed information on costs and prices
  • Farewell to stereotypes
  • Getting rid of misconceptions about your product or service
  • Professional presentation of own products/services

Maxim Boroda, CUTIS Senior Trade and Investment Analysis Expert, told about features, trends, and consumer preferences in the Canadian apparel & footwear market.

It’s an interesting fact, in 2018, Canadian consumers spent CAD 7.8 billion on shoes, in particular, CAD 3.7 billion on women’s shoes, CAD 3.1 billion on men’s and CAD 1 billion on children’s shoes. In 2018, shoe sales in the Canadian market have increased by 3.7% in value.

During the same period, Canadians spent CAD 36 billion on clothing, in particular, CAD 18 billion on women’s clothing and about CAD 11 billion on men’s clothing. Consequently, the women’s clothing market in Canada is almost twice the size of the men’s market.

Maxim Boroda also presented practical export guides to Canada for apparel and footwear producers.

Vira Porovska, CUTIS Gender Expert, illustrated why gender-sensitive marketing is an essential requirement of Canadian consumers.

Oleksandra Brovko, CUTIS Senior Trade and Investment Policy Expert, clarified regulatory and labeling requirements for Ukrainian goods in the Canadian market.

Zoia Pavlenko, CUTIS Environmental Expert, explained the specifics of voluntary certification of Ukrainian products for the Canadian market and argued why environmentally sustainable production practices are competitive advantages in the Canadian market.

Borys Didai, KaDar Shoe Factory (Lutsk) export manager, told about the company’s entry into the Canadian market and the challenges facing Ukrainian manufacturers in this market. You can read the full KaDar success story via the link.

Ukrainian clothing manufacturers have every reason to succeed in Canada – fashion industry expert

The CUTIS project and the Canada-Ukraine Chamber of Commerce, under the CUTIS apparel trade mission, organized a visit to Ukraine by a representative of the Canadian fashion industry who is interested in finding reliable clothing manufacturers.

Sonali Nayak, Fashion Priests president, met with representatives of five Ukrainian companies participating in U CAN Export CUTIS support program for small and medium enterprises. They are:

Fashion Priests is a relatively new company with ambitious plans. It operates in several markets (including Canada, the USA, and India), and is constantly expanding purchasing geography.

Thanks to the Conference Board of Canada and TFO Canada, Sonali Nayak also visited Indonesia with a buyers’ trade mission. ‘Ukrainian companies are more ready to enter the Canadian market, the samples and models presented by Ukrainian manufacturers may be interesting for Canadian buyers,’ she said.

‘During the mission, I had the opportunity to meet with representatives of five Ukrainian companies (from the sports swimwear and leggings producer to the outwear factory) who made a positive impression on me.

Interesting models, modern equipment, high technology, good quality fabrics, creative teams are the components of Ukrainian clothing producers’ potential success in foreign markets,’ Sonali Nayak mentioned.

‘I definitely see the prospects for further cooperation. We have to harmonize, for example, size guides, because in Ukraine and Canada they are different, to choose the optimal styles and fabrics. I hope that the Fashion Priests specialists will visit the selected Ukrainian enterprises once again in the spring and will discuss all the details as well as made trial orders’, Fashion Priests president explained. 

Thanks to the Canada-Ukraine Free Trade Agreement, Ukrainian clothing is imported to Canada without paying import duties (18% on average). This is an additional plus for business partnership with Ukrainian manufacturers.

Maria Guzman, CUTIS Canadian expert and TFO Canada consultant, advises Ukrainian manufacturers to pay additional attention to details such as size matching, curves, seam size, etc. Ignoring such things can lead to Canadian buyers refusing to make an order, even if they generally like the style and clothing model, Maria Guzman concluded.

How to export confectionery to Canada

The Canada-Ukraine Chamber of Commerce and the Canada-Ukraine Trade and Investment Support Project (CUTIS) held a practical workshop on confectionery exports to Canada.

During the event, participants had the opportunity to learn more about the main trends in the Canadian confectionery market. Besides, guests had a chance to communicate with specially invited Canadian distributors and a Canadian industry expert.

Emma Turos, executive director of the Canada-Ukraine Chamber of Commerce in Ukraine, noted that there are no universal recipes for entering the Canadian market, so each company should find its way, taking into consideration its own advantages and analyzing the specifics of the Canadian market. Download the presentation here

‘Canada is a migrant-friendly country with a strong presence of Eastern Europe including Ukrainians. This creates excellent conditions for promoting Ukrainian products. However, the Canadian market is significantly different from the Ukrainian and EU markets. If a Ukrainian company is successful in Europe, it doesn’t mean that its products will automatically be in high demand in Canada,’ Bertrand Walle, TFO Canada Associate, said. The channels of product promotion differ considerably as well. For example, there is no such large concentration of hypermarkets in Canada as in Europe. Instead, Canadians prefer small niche stores (health and organic products, ethnic food). To learn more about producer opportunities for the Ukrainian confectionery companies to export products to Canada please follow the link.

Canadian distributor Michael Prudkov, Crussimpex (Canada), advised Ukrainian companies to cooperate and form large product batches. In this way, each of the companies will be able to minimize logistics costs and offer Canadian buyers a wider range of products.

Yuriy Baranov, Canadian Yummy Market distributor, stressed the importance of correctly labeling products. Canada is a bilingual country, so the label must contain the product information in two languages – English and French. In the low and mid-price segment, a brand is not so important for a Canadian consumer. Therefore, it makes sense for Ukrainian companies to enter the market with a private label.

Participants of the event could learn specific requirements for food packaging and labeling from the presentation of Oleksandra Brovko, CUTIS senior trade and investment policy expert, which can be downloaded via the link (in Ukrainian).

During the event, a sectoral guide for confectionery export to Canada was presented.

Maxim Boroda, CUTIS senior trade and investment analysis expert, explained main trends and consumer preferences in the Canadian confectionery market. Interestingly, three-quarters of the Canadian confectionery market (3.4 billion CAD) is chocolate products. The average Canadian consumer spent 123 CAD on confectionery and sweets in 2018.

You can find out more interesting information about the Canadian confectionery market by downloading the guide for free via the link (in Ukrainian)

Zoia Pavlenko, CUTIS environmental expert, drew the attention of the audience to the prospects for organic products in Canada. The Canadian organic market is the fifth largest in the world with sales of more than 3 billion euros. The Canadian consumer eagers to buy organic chocolate and candy at a reasonable price. COR certification is a prerequisite for organic exports to Canada. Ukrainian products can’t be sold in the Canadian market with European organic certificates.

It is also important for Ukrainian companies to be mindful of gender-neutral messaging in promoting products in the Canadian market. Booklets or advertising materials with the female body objectification definitely don’t help Ukrainian products find new connoisseurs in Canada. Examples of inappropriate advertising for the Canadian market can be downloaded via the link (in Ukrainian).

Two Ukrainian condos designed by Sergey Makhno Architects will be exhibited at the largest Canadian furniture show

On May 25-27 the largest Canadian furniture exhibition Canadian Furniture Show will be held in Toronto. This year as a part of the event two condominiums designed by the world-renowned Sergey Makhno Architects studio using only furniture from selected Ukrainian manufacturers will be exhibited.

According to Sergey Makhno Architects, condominiums will be executed in the style of “weighted eclecticism”.

“Here every object has its own character and its history. But at the same time – the space is holistic and harmonious. This is what we tried to achieve – each chair to remain in the leading role and not to “conflict” with the neighbor. The space to be cozy and inviting to stay”- said the founder of the design studio Sergey Makhno.

The Ukrainian stand will include the furniture of Ukrainian companies: Cube44 (living room and office furniture), ADK (living room and bedroom furniture), Aqua Rodos (bathroom furniture), Merx (kitchen, living room and bedroom furniture), Instyle (kitchen furniture), Stalkon (office furniture), Blest (living room and bedroom furniture), Snite (children’s furniture). Also outside the main booth furniture of  Kulik System (office furniture) and Renaissance (children’s furniture) companies will be exhibited.

Ukrainian producers will enter the Canadian market under the joint Meblica brand.

Participants of the mission were selected by Canadian experts according to the preferences of North American consumers and the potential of the companies to enter the Canadian market.

The mission of Ukrainian furniture producers to Canada is the part of the U CAN Export support program initiated by the Canada-Ukraine Trade and Investment support project and Canada-Ukraine Chamber of Commerce with the assistance of the Government of Canada.

“Furniture is one of the priority sectors of Ukrainian exports to Canada. After Canada-Ukraine Free Trade Agreement entered into force import duties for Ukrainian furniture were canceled and the export process was significantly simplified. This gives Ukrainian producers a significant competitive advantage on the Canadian market, “- CUTIS project statement goes.

According to the experts, Ukrainian participants of the Canadian Furniture Show will demonstrate the high quality of Ukrainian furniture to Canadian partners and to establish initial contacts with importers of overseas.

7 Ukrainian confectionery producers join the largest Canadian food show – SIAL

On May 2-4 Montreal will host SIAL Canada International Food Show. North America’s largest food innovation trade show presents a wide variety of products from all around the globe. Among 1,000 exhibitors from 50 different countries, there would be 7 Ukrainian confectionery producers united under CUCC-CUTIS initiative Made In Ukraine.

Our group will be comfortably located in SIAL Canada’s International Section at Booth # 2441 showcasing seven chocolate and confectionery producers:

  • Beverages Plus
  • СHOCOBOOM
  • Dnepropetrovsk Food Concentrates (Zolote Zerno)
  • Favorito
  • Hlebodar
  • Kharkov Biscuit Factory
  • LOL&POP

Made In Ukraine highlights delightful nougat, praline and caramel confections, chocolate wafers, gourmet handmade sweets and healthy snacks crafted using only natural ingredients.

Made In Ukraine is pleased to address the Canadian consumers’ growing demand for ethnic and specialty products, and invites to visit SIAL Canada International Food Show – Booth #2441 for a taste and a tête-à-tête.

Training course on exports to Canada launched in Ukraine

The educational programs of Ukrainian chambers of commerce and business schools will include a training course on exports to Canada for small and medium-sized enterprises.

The respective memorandum was signed today by the Canadian-Ukrainian Trade and Investment Support Project (CUTIS), the Canada-Ukraine Chamber of Commerce and representatives of Ukrainian educational and business institutions on April 24 in Kyiv.

In particular, the Kyiv-Mohyla Business School, Lviv Business School of UCU, Chernihiv, Kherson, Kharkiv, Donetsk, Vinnytsia, Kirovograd, Dnipropetrovsk, Odesa, Ivano-Frankivsk, Volyn, Khmelnytskyi chambers of commerce and industry, the Council of the Young Scientists from Sumy joined the project.

The project involves training of export trainers on the basis of the participating institutions and providing them with the materials of the curriculum “How to Export to Canada” developed by the CUTIS project experts.

The curriculum will cover all aspects of exporting goods and services to Canada, in particular, the search for partners, negotiations, logistics, regulatory features, customs clearance, etc.

The program will also include sectoral modules on exporting five priority groups of goods and services – clothing, footwear, furniture, confectionery and IT services.

Pilot courses of the project to start in late 2018. The quality control and sustainability of the project will be ensured by the Canadian-Ukrainian Chamber of Commerce.

The Ukrainian negotiators learned about the best practices of international trade in services

In April 2018, CUTIS project initiated a series of events devoted to international trade in services negotiations for Ukrainian government officials.

On April 12 and 13, representatives of Ukrainian ministries, chambers of commerce and other organizations involved in international negotiations took part in the basic trade in services training session.

Canadian experts told Ukrainian reformers about the basics of trade in services and the peculiarities of the trade negotiations within the World Trade Organization.

Particular attention was also paid to the Ukrainian and Canadian commitments in the WTO. This is especially important, as within a few years it will be possible to review the Canada-Ukraine Free Trade Agreement, which currently covers only trade in goods.

The participants also reviewed the Canadian strategy of conducting international trade in services negotiations and familiarized themselves with Ukrainian cases of economic diplomacy.

On April 16 and 17, with the support of UNCTAD experts representatives of Ukrainian state institutions participated in the simulation of the trade in services negotiation process on the international arena. The participants of the training were able to personally plunge into the negotiation process and felt how strategic one needed to act on international markets.

Infographic: The income of Canadians (2016)

We encourage you to learn more about the income of Canadians, since it determines the purchasing power of your potential customers across the ocean.

Did you know, for example, that the richest Canadians live in Alberta? And that over 4 million Canadians have low incomes?

Find out much more in the infographics by  Statistics Canada below. Download full-size here.

Also, check out other infographics on our website: