News Tag: міжнародна торгівля
CUTIS held a training workshop on investment facilitation negotiations

CUTIS project conducted a two-day training workshop on investment facilitation negotiations in Kyiv on 26-27 November 2019.

The workshop was organized for trade and investment officials from the Ministry of Economic Development,Trade and Agriculture (MEDTA), Ukraine Investment Promotion Office (UkraineInvest) and other government agencies involving in investment review, approval and facilitation processes.

The key objective of the workshop is to support the Ukrainian government in preparing for investment facilitation negotiations under the WTO and other trade negotiating fora. Ukraine is actively negotiating free trade agreements with other countries (including Canada) which may include investment facilitation and other investment-related matters. As a result, it is important that Ukrainian trade negotiators and other stakeholders be prepared for investment facilitation negotiations.

Keynote speaker:

  • Wenguo Cai, Director, International Programs, CBoC
  • Oleksandra Brovko, Senior Trade and Investment Policy Expert, CUTIS

The workshop provided the background context on investment facilitation at the WTO and the background context on international investment agreements, including the historical developments and traditional treaty approaches to promoting foreign investment.

Elisabeth Tuerk, Chief, International Investment Agreements Section, UNCTAD presented the UNCTAD’s global action menu for investment facilitation.

Two CUTIS trade experts from Ottawa and Kyiv made presentations on some specific investment facilitation measures for potential inclusion in a multilateral investment facilitation agreement. A total of 10 investment facilitation measures were presented and discussed during the two-day workshop.

Finally, the workshop conducted a group activity and a plenary discussion, assessing Ukraine’s readiness for negotiating the investment facilitation agreement, and for implementing those investment facilitation measures.

How to export confectionery to Canada

The Canada-Ukraine Chamber of Commerce and the Canada-Ukraine Trade and Investment Support Project (CUTIS) held a practical workshop on confectionery exports to Canada.

During the event, participants had the opportunity to learn more about the main trends in the Canadian confectionery market. Besides, guests had a chance to communicate with specially invited Canadian distributors and a Canadian industry expert.

Emma Turos, executive director of the Canada-Ukraine Chamber of Commerce in Ukraine, noted that there are no universal recipes for entering the Canadian market, so each company should find its way, taking into consideration its own advantages and analyzing the specifics of the Canadian market. Download the presentation here

‘Canada is a migrant-friendly country with a strong presence of Eastern Europe including Ukrainians. This creates excellent conditions for promoting Ukrainian products. However, the Canadian market is significantly different from the Ukrainian and EU markets. If a Ukrainian company is successful in Europe, it doesn’t mean that its products will automatically be in high demand in Canada,’ Bertrand Walle, TFO Canada Associate, said. The channels of product promotion differ considerably as well. For example, there is no such large concentration of hypermarkets in Canada as in Europe. Instead, Canadians prefer small niche stores (health and organic products, ethnic food). To learn more about producer opportunities for the Ukrainian confectionery companies to export products to Canada please follow the link.

Canadian distributor Michael Prudkov, Crussimpex (Canada), advised Ukrainian companies to cooperate and form large product batches. In this way, each of the companies will be able to minimize logistics costs and offer Canadian buyers a wider range of products.

Yuriy Baranov, Canadian Yummy Market distributor, stressed the importance of correctly labeling products. Canada is a bilingual country, so the label must contain the product information in two languages – English and French. In the low and mid-price segment, a brand is not so important for a Canadian consumer. Therefore, it makes sense for Ukrainian companies to enter the market with a private label.

Participants of the event could learn specific requirements for food packaging and labeling from the presentation of Oleksandra Brovko, CUTIS senior trade and investment policy expert, which can be downloaded via the link (in Ukrainian).

During the event, a sectoral guide for confectionery export to Canada was presented.

Maxim Boroda, CUTIS senior trade and investment analysis expert, explained main trends and consumer preferences in the Canadian confectionery market. Interestingly, three-quarters of the Canadian confectionery market (3.4 billion CAD) is chocolate products. The average Canadian consumer spent 123 CAD on confectionery and sweets in 2018.

You can find out more interesting information about the Canadian confectionery market by downloading the guide for free via the link (in Ukrainian)

Zoia Pavlenko, CUTIS environmental expert, drew the attention of the audience to the prospects for organic products in Canada. The Canadian organic market is the fifth largest in the world with sales of more than 3 billion euros. The Canadian consumer eagers to buy organic chocolate and candy at a reasonable price. COR certification is a prerequisite for organic exports to Canada. Ukrainian products can’t be sold in the Canadian market with European organic certificates.

It is also important for Ukrainian companies to be mindful of gender-neutral messaging in promoting products in the Canadian market. Booklets or advertising materials with the female body objectification definitely don’t help Ukrainian products find new connoisseurs in Canada. Examples of inappropriate advertising for the Canadian market can be downloaded via the link (in Ukrainian).

Interesting facts about free trade agreements with Canada

There are 14 free trade agreements currently in force in Canada involving 51 countries. According to Statistics Canada, at present Canada’s trade with these countries accounted for 78.5% of Canada’s IMPORTS and 89.7% of Canada’s EXPORTS in 2018.

The objective of free trade agreements is to increase trade with partner countries by reducing tariff barriers and opening access to foreign markets.

Three biggest free trade agreements:

North American Free Trade Agreement, NAFTA. Canada’s total trade with the member countries of NAFTA was valued at $788 billion and accounted for 66.8% of Canada’s total trade with the world in 2018.

Comprehensive Economic and Trade Agreement, CETA. Canada’s total trade with the member countries of CETA was valued at $118 billion and accounted for 10.0% of Canada’s total trade with the world in 2018.

Comprehensive and Progressive Agreement for Trans-Pacific Partnership, CPTPP. Canada’s total trade with the member countries of CPTPP was valued at $98 billion and accounted for 8.3% of Canada’s total trade with the world in 2018.

On August 1, 2017, Canada-Ukraine Free Trade Agreement, CUFTA, entered into force. The Agreement will immediately open customs-free access to 98% of Canada’s market. This refers both to agricultural and industrial goods.

Canada’s situation is more complex. Right after the Agreement comes into force, the duties will be eliminated only for 72% of Canadian goods. The duties for the rest of 27% will be gradually reduced in compliance with transition periods – 3, 5, and 7 years. Besides, the Agreement provides for partial liberalization on the agricultural products key for Ukraine as well as some tariff rate quotas and specific goods.

Vinnytsia women entrepreneurs discussed the most promising sectors for Ukrainian exports to Canada

The CUTIS project in cooperation with regional chambers of commerce and industry launched a series of #SheChampion seminars. The main goal is to discuss barriers women entrepreneurs face in business and international trade, as well as share experience in entering foreign markets.

On October 17, in cooperation with the Vinnytsia Chamber of Commerce and Industry, the second SheChampion seminar was held in Vinnytsia, bringing together about 30 participants.

During the event, the participants learned about gender issues in international trade, and perspective sectors for Ukrainian small and medium enterprises in the Canadian market. Inna Konovchuk, a leading expert at the Vinnytsia Chamber of Commerce and Industry, provided key information about Canada which Ukrainian businesses need to be successful in the Canadian market.

Maksym Boroda, CUTIS senior trade and investment policy expert, paid attention to major trends in the Canadian footwear, clothing, furniture, and confectionery markets.

At the end of the event, the participants had the opportunity to take part in an interactive master class on employees’ motivation. Vira Porovska, CUTIS gender expert, explained how to retain key specialists using non-financial motivation.

In the process of the seminar, women entrepreneurs exchanged advice, accumulated new ideas for improving the export strategies of their enterprises, shared their experience and set up new business contacts.

SheChampion: Women entrepreneurs from Kherson and Chernihiv learned new life hacks about entering foreign markets

The CUTIS project in cooperation with regional chambers of commerce and industry launched a series of #SheChampion seminars. The main goal is to discuss barriers women entrepreneurs face in business and international trade, as well as share experience in entering foreign markets.

On September 26, in cooperation with the Kherson Chamber of Commerce and Industry, the second #SheChampion seminar was held in Kherson, bringing together about 30 participants.

Women entrepreneurs from the Kherson region discussed gender issues in international trade, new trends in the Canadian markets and shared success stories of finding new partners in foreign markets.

Lota Bertulfo, CUTIS principal gender equality expert, made a presentation related to gender concerns in international trade. Victoria Gavrenkova (founder of agricultural companies Kaissa, Sun Light, BBBV), Natalia Yavorskaya (manager of the honey section of LLC “Sodruzhestvo”) and Yevgeniia Lukash (founder of LLC “EvgaKids”, children’s clothing) shared their export stories and gave practical advice for export-oriented businesses based on the previous experience. 

On October 3, the second #SheChampion seminar was held in Chernihiv in cooperation with the Chernihiv Chamber of Commerce and Industry. About 30 women entrepreneurs participated in the event.

During the event, the participants learned about gender issues in international trade, and perspective sectors for Ukrainian small and medium enterprises in the Canadian market.

In particular, Maksym Boroda, CUTIS Senior Trade and Investment Policy Expert, paid attention to major trends in the Canadian footwear, clothing, furniture, and confectionery markets.

Besides, such significant business issues as cybersecurity and the importance of choosing the right digital systems for business development were discussed. 

Similar events are planned in other regions of Ukraine. The next seminar will be in Vinnytsia on October 10. So keep an eye on the updates.

Infographic: The income of Canadians (2016)

We encourage you to learn more about the income of Canadians, since it determines the purchasing power of your potential customers across the ocean.

Did you know, for example, that the richest Canadians live in Alberta? And that over 4 million Canadians have low incomes?

Find out much more in the infographics by  Statistics Canada below. Download full-size here.

Also, check out other infographics on our website:

Infographic: How Canadians spent their money in 2016

$ 62 183 – this is how much one Canadian household spent on average in 2016. A significant fraction of these expenses is imported goods. According to statistics, Canada imports $ 12,000 per citizen each year.

Therefore, Ukrainian producers have potential to become part of the Canadian consumer basket.

Statistics Canada recently released a new infographic about household spendings.

Analyze and find your niche.

Click to see the full image.

Video: Ambassador of Canada Roman Waschuk about the first free trade results

The entry into force of the Canada-Ukraine Free Trade Agreement facilitated trade between the two countries.

This was stated by Ambassador of Canada to Ukraine Roman Waschuk in an interview to the Hromadske Television.

“Canadians are trying to launch some new products on the Ukrainian market, and the same applies to Ukrainian exporters,” the diplomat said.

According to the ambassador, the Canadian government actively cooperates with Ukrainian exporters in such areas as furniture, clothing and confectionery production.

“We expect further positive dynamics of Ukraine’s and Canada’s free trade in 2018,” said the Ambassador of Canada.

Video (in Ukrainian)

Video: Petro Poroshenko sums up the first results of CUFTA

Trade between Ukraine and Canada increased by 60% last year when the Canada-Ukraine Free Trade Agreement entered into force.

During the visit of Canada’s general-governor Julie Payette to Kyiv, president Poroshenko summed up the first results of the free trade between the two countries.

“Free trade is what Canadian and Ukrainian businesses need”, – he emphasized.

Сanada-Ukraine Free Trade Agreement was signed on July 11, 2016, during the first visit of the Prime Minister of Canada Justin Trudeau to Kyiv.

On March 14, the Verkhovna Rada of Ukraine approved the bill on ratification of the Canada-Ukraine Free Trade Agreement. 272 MPs supported the decision. It was signed by the President Poroshenko on April 3.

Ukraine officially notified Canada of completing all the ratification procedures at the end of April. Canada sent a note on the completion of all procedures related to the ratification of the Canada-Ukraine Free Trade Agreement at the end of June. The agreement entered force on August, 1.

Analysis: Ceramic tiles market in Ukraine

Ceramic tiles are one of the top-10 priority products that, according to the analysis of the Canada-Ukraine Trade and Investment Support Project, has a potential to increase the export of small and medium-sized Ukrainian business to Canada.

Check out a detailed analysis of the ceramic tiles market in Ukraine, its main challenges, and possible solutions.

The publication was prepared by Better Regulation Delivery Office .

Download (Ukrainian only)

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