News Tag: малий бізнес
Opportunities and Challenges of Virtual Trade Shows. How to get maximum effectiveness – webinar

The CUTIS project and the Canada-Ukraine Chamber of Commerce (CUCC) hold online training for export-oriented small and medium-sized businesses.

The main goal is to increase SMEs’ understanding of how effectively participate in virtual trade shows as the only way to show the products internationally, establish new linkages, find buyers, and export successfully.

Keynote speakers

Maria Guzman, Trade Facilitation Office (TFO)’s International Trade Expert, shared her expert’s experience, including challenges, on how to participate in virtual shows most effectively; how to build trust and successful sustainable business relations with Canadian buyers virtually.

  • What to consider by attending as a visitor or exhibitor? Advantages and disadvantages, challenges of the virtual format
  • How to search for buyers, consumers?
  • How to figure out the competitors and conduct the market research in virtual format (assortment, prices)?
  • What are the communicating opportunities with main stakeholders depending on the virtual platform?

Download the presentation.

John Banker, Group Show Director, Apparel Textile Sourcing Trade Shows, explained:

  • What is unique about virtual ATS?
  • What to expect for a visitor of a virtual trade show?
  • Panel session Made in Ukraine: practical tips for Ukrainian exporters

Olga Shtepa, CUTIS project coordinator (Kyiv), discussed the recent virtual conferences – Collision and Lviv IT Arena Conference, which focused on the service sector. Canadian MeetUp at Lviv IT Arena brings together more than 100 Canadian and Ukrainian ICT companies.

Download the presentation.

Marie Nazar, CUTIS project coordinator (Toronto), shared her impressions of the participation of Ukrainian companies at SIAL, the largest food and equipment exhibition in North America. The companies participated in the show as a part of the CUTIS’ support program for export-oriented SMEs.

Download the presentation.

Ukrainian companies may attend two North American apparel virtual trade shows for free

The Apparel Textile Sourcing (ATS) exhibition, one of the largest international apparel and textile sourcing events, will connect thousands of buyers and manufacturers from all over the world with two virtual trade shows.

The virtual events will take place live online on October 26-30 and November 16-20. These state-of-the-art digital events will connect more than 300 manufacturers and suppliers from over a dozen countries and regions with attendees and buyers from Canada, the USA, Latin America, Europe, Australia.

Ukrainian companies may attend the trade shows FOR FREE.

The ATS October 26-30 event will have an educational and market focus on global and Canadian trade issues with special attention on free trade agreements, sustainability and COVID-19.

The ATS November 16-20 event will feature panels and sessions focused on global suppliers and USA buyers. Analysts, economists, influencers and experts will recap 2020 and provide advantages to seek out in 2021.

The attendances will get:

  • Free sourcing, education, matchmaking & more.
  • Interactive seminars from apparel & sourcing industry experts.
  • Exhibits from North America, Latin America, Europe, Asia & the Middle East.
  • Live chats, virtual networking, engagement made simple.

To get more information and register, please follow the link.

Apparel Textile Sourcing trade shows are a global industry destination that provides a unique platform for manufacturers, distributors, apparel & fabric buyers, merchandisers, retail chains to find new business contacts, share experiences, learn new ideas and create business opportunities.

Ukrainian apparel products were presented at ATSC three times and caught the interest of Indian, Chinese and Pakistani companies, which considered the possibility of locating production capacity in Ukraine.

How to create a brand for the digital era – webinar

With millions of businesses trying to make a name for themselves online, having a strong brand is essential to attracting and retaining customers. Many entrepreneurs don’t realize that a brand is broader than a logo and colours. It’s how your customers, and potential customers, experience and remember your company.

Fortunately, you can directly impact your brand through brand identity, values stories, marketing, products, services and customer experience. We will demystify branding, look at the elements that make a memorable brand and give you actionable ways to improve your brand.

The CUTIS project, in partnership with the Canada-Ukraine Chamber of Commerce held a  webinar for small and medium entrepreneurs with Jenifer Horvath, Business Advisor at Alberta Women Entrepreneurs (Canada).

Jenifer has over 20 years of marketing, product management, management consulting, and coaching experience. She’s worked with international organizations such as Playtex, Campbell Soup, and EPCOR; Alberta-based organizations such as Alberta Motor Association, Alberta Milk, SAIT and Edmonton Economic Development; and many small businesses and start-ups.

Jenifer works part-time at Alberta Women Entrepreneurs (AWE) as a business advisor helping Alberta women start, build and scale their businesses. Besides, she runs her own business, HeartLifted, coaching women to move from surviving to thriving. Jenifer is an International Coaching Federation (ICF) member.

You can download the presentation via the link.

From the webinar record you may learn:

  • what is a brand,
  • what are the 10 brand elements and why they matter,
  • key things to remember about branding online vs. offline,
  • the steps to develop or enhance your brand, and
  • how to evaluate your company’s brand and identify areas for improvement

How to systemize your business. Practical advice for SMEs – webinar

The CUTIS project, in partnership with the Canada-Ukraine Chamber of Commerce, held a  webinar with Colleen Krebs, Manager of Business Services, Women’s Enterprise Centre of Manitoba (Canada).

Colleen Krebs completed her bachelor’s degree in marketing and immediately launched her entrepreneurial pursuits in the coffee, construction, and renovation industries. She operated a successful café for over eight years managing all aspects of the business including product/service development, H/R, sales, operations planning, and inventory management.

In 2008 Colleen joined the Women’s Enterprise Centre of Manitoba where she is currently Manager of Business Services. She continues to inspire and motivate women to pursue their own entrepreneurial dreams by drawing upon her expertise as a skilled facilitator, business advisor, and passionate interpersonal connector.

You can download Colleen’s presentation via the link 

During the webinar participants:

  • Understood what systems are and why they are critical to your business success
  • Understood the benefits of having a systemized business
  • Understood how integrating systems affect business outcomes
  • Learnt more about the mindset and approach entrepreneurs should adopt when apply change to their business
  • Walked though the “how to” implement systems that stick.

Online sales on the ETSY platform: how to succeed – webinar

The CUTIS project and the Canada-Ukraine Chamber of Commerce hosted a webinar with Kateryna Voylova, a woman entrepreneur and a business coach who leads the largest team of Ukrainian sellers on the Etsy platform.

Kateryna is the founder of the training community on Facebook and a woman entrepreneur (the Galvan-art store). For more than four years, Kateryna has been teaching courses on business development through the Etsy platform. She is leading in Etsy Ukrteam – the largest team of Ukrainian sellers on the Etsy platform.

In the program:

  • How to open a new store on Etsy
  • COVID-19 pandemic: challenges and opportunities in quarantine and post-quarantine period on Etsy platform
  • How to properly prepare your business for the High Season
  • Prospects for online business in general and Etsy business in particular.

Webinar recording 

 

Practical recommendation to establish successful business relationships with Canadian buyers – webinar

The CUTIS project in partnership with the Canada-Ukraine Chamber of Commerce and the Canada Export Promotion Office (TFO Canada) held a webinar with the participation of Maria Guzman, TFO Canada apparel market expert and CUTIS projects consultant.

The main objective is to provide comprehensive and practical guidance on the requirements for the sale of clothing in Canada and to facilitate the process of finding partners in this market for Ukrainian companies.

The following questions were discussed during the webinar:

  • Features of the Canadian clothing market
  • Recent fashion trends in the market
  • How to interact with potential buyers
  • How to successfully build a business relationship
  • How to present your product successfully
  • How to calculate export prices and negotiate with Bayer
  • How to calculate the cost of logistics
  • Basic requirements for product labelling

Part 1 video 

Part 2 video 

You can download Maria’s presentation via the link.

You can download the webinar Summary via the link.

Entrepreneurs from Slovyansk discussed how to overcome barriers in women-led businesses

The CUTIS project in cooperation with regional chambers of commerce and industry launched a series of #SheChampion seminars. The main goal is to discuss barriers women entrepreneurs face in business and international trade, as well as share experience in entering foreign markets.

On March 4, in cooperation with the Donetsk Chamber of Commerce and Industry, the first #SheChampion seminar was held in Slovyansk, bringing together more than 20 participants.

Women entrepreneurs discussed gender issues in international trade, new trends in the Canadian markets and shared success stories of finding new partners in foreign markets.

Natali Ivanova, Women’s Entrepreneurship Development Activities Coordinator by Donetsk Chamber of Commerce and Industry, welcomed the participants of the event. She described what kind of activities the Committee of Women’s Entrepreneurship conducts.

Vira Porovska, an expert on gender issues of the CUTIS project, talked about CUTIS gender component: SheChampion meetings and SHEforSHE Mentorship Program and presented a general report of the gender analysis of small and medium-sized businesses in 5 industries. Gender stereotypes, socially anticipated female behaviour, double burden, and conflict of professional and private roles were at the center of discussing gender barriers faced by women in export activities.

Two successful businesswomen – the founder of Praniville creative workshop Natalia Rak and owner of AB.Zabava Art ceramics & art workshop Hanna Butko shared their experience of creating a business from the very beginning. The stories of women are quite illustrative as they both were forced to start over because of the armed conflict in eastern Ukraine.

In 2014, Natalia Rak moved from the occupied part of Donbas to Druzhivka where she started making cookies. Trial consignments were bought by friends and acquaintances. Now, prianivil.in.ua is an established small business specialized in unique recipe confectionery. The company is considering expanding its product line.

Until 2014, Anna Butko worked in a consulting firm. After the company ceased its operations, the woman had to find other ways to make her living. She found comfort in her creative work. Anna began to study the secrets of pottery. Now AV.Zabava Art products are known in many countries of the world, including Ukraine, the Czech Republic, and Poland.

Kateryna Vitkovska, trainer, discover the secrets of successful work on the Etsy online platform. Kateryna created her own KvitkaBags brand and sells textiles and handbags all over the world. Kateryna Vitkovskaya also told about reputational risks for sellers, which may entail refusals of sales, negative feedback, etc.

In the second part of the event, the participants had the opportunity to improve their recruiting skills – Vira Porovska held a master class on attracting new specialists to the company.

Dnipro women entrepreneurs learned about new business opportunities and entering foreign markets

The CUTIS project in cooperation with regional chambers of commerce and industry launched a series of #SheChampion seminars. The main goal is to discuss barriers women entrepreneurs face in business and international trade, as well as share experience in entering foreign markets.

On March 3, in cooperation with the Dnipropetrovsk Chamber of Commerce and Industry, the first #SheChampion seminar was held in Dnipro, bringing together 30 participants.

Women entrepreneurs discussed gender issues in international trade, new trends in the Canadian markets and shared success stories of finding new partners in foreign markets.

Vitaliy Zhmurenko, president of the Dnipropetrovsk Chamber of Commerce and Industry, shared plans to create a platform to support women’s business in the region and spoke about a forum for women entrepreneurs in the autumn.

Oleksandr Bondarenko, Head of the Dnipropetrovsk Regional State Administration, stressed the importance of the development of women’s entrepreneurship. In the Dnepropetrovsk region, only one in five businesses is founded by women, so there is still a lot of work to be done. Dnepropetrovsk region is the leader in Ukraine in terms of the production of goods and export volumes. That is why the development of women’s entrepreneurship has considerable economic potential.

Vira Porovska, an expert on gender issues of the CUTIS project, talked about CUTIS gender component: SheChampion meetings and SHEforSHE Mentorship Program and presented a general report of the gender analysis of small and medium-sized businesses in 5 industries. Gender stereotypes, socially anticipated female behaviour, double burden, and conflict of professional and private roles were at the center of discussing gender barriers faced by women in export activities.

Iryna Hrytsai, Deputy Head of the Dnipropetrovsk Regional State Administration, described local government’s achievements in gender equality. In particular, Irina spoke about the creation of a coordination council and the development of a regional family and gender policy program.

Svitlana Cherevko, a Leading specialist of the Export Support Center of the Department of Foreign Economic Relations of the Dnepropetrovsk Chamber of Commerce and Industry, CUTIS Trainer, came out with useful electronic resources helping women-led SMEs in exporting to Canada.

Alina Scherbina, founder of “BE in UA” platform talked about the complexity of entering new markets, the main barriers and how to overcome them. The platform helps to promote the products of local manufacturers, conducts a range of events and develops educational projects for creative business.

In the end, Vira Porovska, conducted a masterclass about recruitment issues for SMEs. She focused on the main three questions that every employer should ask hiring an employee. The participants worked on staff’s motivation, carrier circle and questions to be prepared to discover and evaluate the knowledge, skills, motivation, and compatibility of prospective workers.

How to export furniture to Canada: market trends and consumer preferences

The Canada-Ukraine Trade and Investment Support Project (CUTIS), the Canada-Ukraine Chamber of Commerce (CUCC), as a part of the partnership with the Ukrainian Furniture Association participated in the Smart Export 3.0 conference.

The event brought together about 70 furniture industry representatives who are interested in export development.

Ihor Sanzharovskyi, Director of the CUTIS project in Ukraine, briefly explained how the project supports Ukrainian small and medium-sized businesses (SMEs) in developing export to the Canadian market and focused on the information materials prepared by the project. He also presented a new guide “How to export furniture to Canada”.

You can download the furniture export guide here (in Ukrainian).

Maxim Boroda, CUTIS Senior Trade and Investment Analysis Expert, told about specifics, trends, and consumer preferences in the Canadian furniture market. It’s an interesting fact that the total volume of furniture sales in the Canadian market in 2018 amounted to CAD 38.3 billion, in particular, home furniture (CAD 31.3 billion), home textiles (CAD 1.4 billion) and outdoor furniture (CAD 1.1 billion). It is expected that by 2023 the total volume of furniture sales will reach CAD 46.6 billion. Download the presentation (in Ukrainian).

Oleksandra Brovko, CUTIS Senior Expert on Investment and Trade Policy, clarified regulatory requirements and voluntary certification for Ukrainian furniture in Canada. Download the presentation (in Ukrainian).

Please note that under the Canada-Ukraine Free Trade Agreement (CUFTA), Ukrainian products are not subject to import duties. For example, for Chinese furniture, the duty rates are 8-10%.

Vira Porovska, CUTIS Gender Equality Expert, illustrated why gender-sensitive marketing is an essential requirement of Canadian consumers. Download the presentation (in Ukrainian).

Olga Shtepa, CUTIS Project Coordinator, drew the attention of the event participants to the specifics of the Canadian business culture. In particular, Olga Shtepa named 5 essential components for successful exports to Canada:

  • Website in English (native English)
  • Detailed costs and prices information
  • Farewell to stereotypes
  • Getting rid of misconceptions about your product or service
  • Professional presentation of own products

Download the presentation (in Ukrainian).

Thanks to the support of the CUTIS project 10 Ukrainian furniture companies participated at Canadian Furniture Show 2018: Cube44 (living room and office furniture), ADK (living room and bedroom furniture), Aqua Rodos (bathroom furniture), Merx (kitchen, living room and bedroom furniture), Instyle (kitchen furniture), Stalkon (outdoor furniture), Blest (living room and bedroom furniture), Snite (children’s furniture), Kulik System (office furniture) and Renaissance (children’s furniture) companies was exhibited.

You can read the Blest company success story in the Canadian market here.

The success story of Cube44 furniture company can be found here.

Lviv entrepreneurs learned about new opportunities for exporting apparel and footwear to Canada

The CUTIS project, the Canada-Ukraine chamber of commerce in cooperation with Ukrlegprom association, Lviv Business School and West Ukrainian Fashion Industry Cluster held a practical seminar in Lviv for Ukrainian companies interested in exporting apparel and footwear to Canada.

During the seminar, participants had the opportunity to learn more about the Canadian footwear and apparel market, as well as to get acquainted with specific features of product promoting in Canada.

The event brought together about 30 companies specializing in women’s, men’s and children’s clothing, as well as women’s, men’s, sports and children’s footwear.

Yuriy Samets, Chairman of the Board of the Western Ukrainian Fashion Industry Cluster and Tetiana Izovit, President of Ukrlegprom association, welcomed the guests.

Emma Turos, Executive Director of the Canada-Ukraine Chamber of Commerce in Ukraine and CUTIS project manager spoke about the CUTIS export portal, which will provide relevant information to Canadian and international businesses seeking reliable potential Ukrainian partners.

Olga Shtepa, CUTIS Project Coordinator, drew the attention of the event participants to the specifics of the Canadian business culture (download the presentation via the link). In particular, Olga Shtepa named 5 essential components for successful exports to Canada:

  • Website in English (native English)
  • Detailed information on costs and prices
  • Farewell to stereotypes
  • Getting rid of misconceptions about your product or service
  • Professional presentation of own products/services

Maxim Boroda, CUTIS Senior Trade and Investment Analysis Expert, told about features, trends, and consumer preferences in the Canadian apparel & footwear market.

It’s an interesting fact, in 2018, Canadian consumers spent CAD 7.8 billion on shoes, in particular, CAD 3.7 billion on women’s shoes, CAD 3.1 billion on men’s and CAD 1 billion on children’s shoes. In 2018, shoe sales in the Canadian market have increased by 3.7% in value.

During the same period, Canadians spent CAD 36 billion on clothing, in particular, CAD 18 billion on women’s clothing and about CAD 11 billion on men’s clothing. Consequently, the women’s clothing market in Canada is almost twice the size of the men’s market.

Maxim Boroda also presented practical export guides to Canada for apparel and footwear producers.

Vira Porovska, CUTIS Gender Expert, illustrated why gender-sensitive marketing is an essential requirement of Canadian consumers.

Oleksandra Brovko, CUTIS Senior Trade and Investment Policy Expert, clarified regulatory and labeling requirements for Ukrainian goods in the Canadian market.

Zoia Pavlenko, CUTIS Environmental Expert, explained the specifics of voluntary certification of Ukrainian products for the Canadian market and argued why environmentally sustainable production practices are competitive advantages in the Canadian market.

Borys Didai, KaDar Shoe Factory (Lutsk) export manager, told about the company’s entry into the Canadian market and the challenges facing Ukrainian manufacturers in this market. You can read the full KaDar success story via the link.