For the first time in a virtual format. Ukrainian confectioners take part in the largest North American food exhibition

Two well-known Ukrainian food producers – Bob Snail (natural candies “Snail Bob”) and Malbi (chocolate products “Millennium”) represent Ukraine at SIAL Canada 2020, the largest exhibition of food, equipment and technology in North America.

From September 28 to October 2, SIAL Canada will be a unique virtual platform for communication between leading players of the North American agri-food market.

Ukraine will be represented at SIAL Canada for the third time. This year, for the first time, Ukrainian manufacturers are getting acquainted with Canadian and American consumers and buyers in an innovative virtual format. Such participation became possible through the support of the CUTIS project and the Canada-Ukraine Chamber of Commerce (CUCC).

Ukrainian companies are presented at the exhibition via customized 3D stands, where future Canadian and American partners may get all the necessary information for further cooperation. Besides, a series of B2B meetings are planned with key Canadian distributors and retailers.

In total, according to the organizers, more than 25 thousand visitors will take part in the virtual exhibition, more than 1.5 thousand B2B meetings will be held.

“Pioneering in the new online world and participating in such virtual shows like SIAL 2020 in Montreal, CUTIS project mobilized the Ukrainian companies which are capable to make a contribution to the economic recovery of our industry and export. We explore opportunities for the new format of communication and reenergize entrepreneurship,” Emma Turos, Managing Director at CUCC and Project Manager at CUTIS project, say.

“It is nice to mention that CUTIS and CUCC are helping Ukrainian businesses to adapt to the new business reality and find new partners overseas. In conditions when the borders between counties are actually closed. Such activities contribute to the development of not only specific companies but also the entire food industry and the economy of Ukraine in general, ” Ms. Emma continues.

Ukrainian confectionery producers present their products at SIAL Canada for the third time as a part of the CUTIS U CAN EXPORT support program for Ukrainian SMEs. We are confident that, as in previous years, Ukrainian products will receive positive reviews from demanding Canadian retailers and distributors.

Stay tuned!