SheChampion: businesswomen from Vinnytsia learned how to overcome barriers on the way to foreign markets

The CUTIS project in cooperation with regional chambers of commerce and industry launched a series of #SheChampion seminars. The main goal is to discuss barriers women entrepreneurs face in business and international trade, as well as share experience in entering foreign markets.

The meeting, held on May 30 in Vinnytsia, united 30 representatives including businesswomen, public organization representatives, and local authorities.

During the event, Barbara MacLaren, a Canadian gender expert of the CUTIS project presented a gender based analysis (GBA) of the export challenges of Ukrainian micro, small and medium enterprises in 5 industries (apparel, footwear, confectionery, furniture, and IT services).

Svitlana Vyazilovska, CEO and owner of an agriculture company Biofarm Organic, shared her experience in exporting and entering foreign markets. Svitlana selected the most interesting for the audience topics, for instance, business profitability, searching for partners, certification, logistics, etc.

During the masterclass in sales conducted by Vira Porovska, a Ukrainian gender expert of the CUTIS project, businesswomen exchanged advice, accumulated new ideas for improving their enterprises, shared their experience and set up new business contacts.

Similar events are planned in other regions of Ukraine. Next seminar will be in Kherson on June 5.  So keep an eye on the updates.