The CUTIS project in cooperation with regional chambers of commerce and industry launched a series of #SheChampion seminars. The main goal is to discuss barriers women entrepreneurs face in business and international trade, as well as share experience in entering foreign markets.
The first meeting, held on April 23 in Chernihiv, united more than 30 businesswomen, public organization representatives, and local authorities.
During the meeting, Vira Porovska, a gender expert of the CUTIS project presented a gender-based analysis of export barriers for small and medium-sized women businesses in 5 industries (apparel, footwear, confectionary, furniture, and IT services).
Larysa Tsygan, Vice-president of the Chernihiv Chamber of Commerce and Industry presented the useful information about the potential of the Canadian market for Ukrainian producers and overviewed the new opportunities opened by the Free Trade Agreement between Canada and Ukraine (CUFTA).
Thanks to Oksana Trukhan, owner of TM Ursula Jewelry, participants learned about the Etsy platform and its benefits for business women aiming to enter international markets.
Tetiana Lesun, the manager of Ukrposhta described new postal products for improving the export strategies of Ukrainian enterprises.
And the last but not the list. During the masterclass in sales business women exchanged advice, accumulated new ideas for improving their enterprises, shared their experience and set up new business contacts.
Similar events are planned in other regions of Ukraine. Next seminar will be in Vinnytsia on May 30. So keep an eye on the updates.