The CUTIS project, the Canada-Ukraine chamber of commerce in cooperation with Ukrlegprom association, Lviv Business School and West Ukrainian Fashion Industry Cluster held a practical seminar in Lviv for Ukrainian companies interested in exporting apparel and footwear to Canada.
During the seminar, participants had the opportunity to learn more about the Canadian footwear and apparel market, as well as to get acquainted with specific features of product promoting in Canada.
The event brought together about 30 companies specializing in women’s, men’s and children’s clothing, as well as women’s, men’s, sports and children’s footwear.
Yuriy Samets, Chairman of the Board of the Western Ukrainian Fashion Industry Cluster and Tetiana Izovit, President of Ukrlegprom association, welcomed the guests.
Emma Turos, Executive Director of the Canada-Ukraine Chamber of Commerce in Ukraine and CUTIS project manager spoke about the CUTIS export portal, which will provide relevant information to Canadian and international businesses seeking reliable potential Ukrainian partners.
Olga Shtepa, CUTIS Project Coordinator, drew the attention of the event participants to the specifics of the Canadian business culture (download the presentation via the link). In particular, Olga Shtepa named 5 essential components for successful exports to Canada:
- Website in English (native English)
- Detailed information on costs and prices
- Farewell to stereotypes
- Getting rid of misconceptions about your product or service
- Professional presentation of own products/services
Maxim Boroda, CUTIS Senior Trade and Investment Analysis Expert, told about features, trends, and consumer preferences in the Canadian apparel & footwear market.
It’s an interesting fact, in 2018, Canadian consumers spent CAD 7.8 billion on shoes, in particular, CAD 3.7 billion on women’s shoes, CAD 3.1 billion on men’s and CAD 1 billion on children’s shoes. In 2018, shoe sales in the Canadian market have increased by 3.7% in value.
During the same period, Canadians spent CAD 36 billion on clothing, in particular, CAD 18 billion on women’s clothing and about CAD 11 billion on men’s clothing. Consequently, the women’s clothing market in Canada is almost twice the size of the men’s market.
Maxim Boroda also presented practical export guides to Canada for apparel and footwear producers.
Vira Porovska, CUTIS Gender Expert, illustrated why gender-sensitive marketing is an essential requirement of Canadian consumers.
Oleksandra Brovko, CUTIS Senior Trade and Investment Policy Expert, clarified regulatory and labeling requirements for Ukrainian goods in the Canadian market.
Zoia Pavlenko, CUTIS Environmental Expert, explained the specifics of voluntary certification of Ukrainian products for the Canadian market and argued why environmentally sustainable production practices are competitive advantages in the Canadian market.
Borys Didai, KaDar Shoe Factory (Lutsk) export manager, told about the company’s entry into the Canadian market and the challenges facing Ukrainian manufacturers in this market. You can read the full KaDar success story via the link.