How to export furniture to Canada: market trends and consumer preferences

The Canada-Ukraine Trade and Investment Support Project (CUTIS), the Canada-Ukraine Chamber of Commerce (CUCC), as a part of the partnership with the Ukrainian Furniture Association participated in the Smart Export 3.0 conference.

The event brought together about 70 furniture industry representatives who are interested in export development.

Ihor Sanzharovskyi, Director of the CUTIS project in Ukraine, briefly explained how the project supports Ukrainian small and medium-sized businesses (SMEs) in developing export to the Canadian market and focused on the information materials prepared by the project. He also presented a new guide “How to export furniture to Canada”.

You can download the furniture export guide here (in Ukrainian).

Maxim Boroda, CUTIS Senior Trade and Investment Analysis Expert, told about specifics, trends, and consumer preferences in the Canadian furniture market. It’s an interesting fact that the total volume of furniture sales in the Canadian market in 2018 amounted to CAD 38.3 billion, in particular, home furniture (CAD 31.3 billion), home textiles (CAD 1.4 billion) and outdoor furniture (CAD 1.1 billion). It is expected that by 2023 the total volume of furniture sales will reach CAD 46.6 billion. Download the presentation (in Ukrainian).

Oleksandra Brovko, CUTIS Senior Expert on Investment and Trade Policy, clarified regulatory requirements and voluntary certification for Ukrainian furniture in Canada. Download the presentation (in Ukrainian).

Please note that under the Canada-Ukraine Free Trade Agreement (CUFTA), Ukrainian products are not subject to import duties. For example, for Chinese furniture, the duty rates are 8-10%.

Vira Porovska, CUTIS Gender Equality Expert, illustrated why gender-sensitive marketing is an essential requirement of Canadian consumers. Download the presentation (in Ukrainian).

Olga Shtepa, CUTIS Project Coordinator, drew the attention of the event participants to the specifics of the Canadian business culture. In particular, Olga Shtepa named 5 essential components for successful exports to Canada:

  • Website in English (native English)
  • Detailed costs and prices information
  • Farewell to stereotypes
  • Getting rid of misconceptions about your product or service
  • Professional presentation of own products

Download the presentation (in Ukrainian).

Thanks to the support of the CUTIS project 10 Ukrainian furniture companies participated at Canadian Furniture Show 2018: Cube44 (living room and office furniture), ADK (living room and bedroom furniture), Aqua Rodos (bathroom furniture), Merx (kitchen, living room and bedroom furniture), Instyle (kitchen furniture), Stalkon (outdoor furniture), Blest (living room and bedroom furniture), Snite (children’s furniture), Kulik System (office furniture) and Renaissance (children’s furniture) companies was exhibited.

You can read the Blest company success story in the Canadian market here.

The success story of Cube44 furniture company can be found here.