The Сovid effect turned out to be equally unexpected and devastating for all countries of the world without exception, including Canada and Ukraine. It is known, however, that every stick has two ends, that is, thanks to the dangerous virus, all countries and manufacturers are on equal terms and have the same restrictions.
Life does not stop and the need for good-quality goods, clothes, shoes, food, furniture, etc. cannot be cancelled. The demand, of course, changes, transforms, sometimes decreases, sometimes, on the contrary, increases.
Preference is given to the products that are produced locally, or elsewhere, better not in China (but at Chinese prices!). This is a consequence of the aggravation of economic relations with China recently, on the one hand, and the desire to try something new, on the other hand.
According to many experts, consumers are even willing to pay more for local products.
Traditional personal communication during industry events or trade missions is replaced with virtual video conferencing, messengers and online platforms. This is where significant benefits for Ukrainian producers appear.
First, Ukrainian goods are trusted in the local Canadian market due to the large diaspora.
Second, what is produced in Ukraine is a kind of synonym for what is produced in Europe. Hence the respect and understanding that production is based on international and European social and environmental standards – without the use of child labor or uncertified raw materials. The focus of Ukrainian manufacturers on European trends and the latest fashion innovations also remains important.
All this taken together opens a wider window of opportunity for Ukrainian exporters to Canada, which is worth taking advantage of. Canadian buyers are interested in finding reliable business partners in Ukraine.
That is why a properly prepared and successfully conducted virtual meeting is a guarantee of mutually beneficial business relations in the future. Everything is like in a theater here: you have to dedicate a lot of time, sweat and blood in preparation, training and coaching to enjoy a moment of glory on stage in the spotlight.
Why won’t the virtual format of meetings disappear after the end of the epidemic?
The reason is obvious: it is beneficial to meet online given the saving of time and money.
Although the virtual format will in no way replace live communication, we advise you to learn this know-how and use it more actively in your business communications.
Author: Olga Shtepa, CUTIS project coordinator