With millions of businesses trying to make a name for themselves online, having a strong brand is essential to attracting and retaining customers. Many entrepreneurs don’t realize that a brand is broader than a logo and colours. It’s how your customers, and potential customers, experience and remember your company.
Fortunately, you can directly impact your brand through brand identity, values stories, marketing, products, services and customer experience. We will demystify branding, look at the elements that make a memorable brand and give you actionable ways to improve your brand.
The CUTIS project, in partnership with the Canada-Ukraine Chamber of Commerce held a webinar for small and medium entrepreneurs with Jenifer Horvath, Business Advisor at Alberta Women Entrepreneurs (Canada).
Jenifer has over 20 years of marketing, product management, management consulting, and coaching experience. She’s worked with international organizations such as Playtex, Campbell Soup, and EPCOR; Alberta-based organizations such as Alberta Motor Association, Alberta Milk, SAIT and Edmonton Economic Development; and many small businesses and start-ups.
Jenifer works part-time at Alberta Women Entrepreneurs (AWE) as a business advisor helping Alberta women start, build and scale their businesses. Besides, she runs her own business, HeartLifted, coaching women to move from surviving to thriving. Jenifer is an International Coaching Federation (ICF) member.
You can download the presentation via the link.
From the webinar record you may learn:
- what is a brand,
- what are the 10 brand elements and why they matter,
- key things to remember about branding online vs. offline,
- the steps to develop or enhance your brand, and
- how to evaluate your company’s brand and identify areas for improvement